- In May 2025, Bühler Saudi Arabia launched two new baking solutions—DirectBake Smart and RotaMold Smart—to enhance automation and energy efficiency for biscuit manufacturers in Saudi Arabia, targeting higher production capacity and improved product consistency across diverse bakery segments. These solutions also reduce waste and lower operational costs significantly.
- In April 2025, Bühler hosted 80 start-ups as part of the MassChallenge program at its CUBIC Innovation Campus, aiming to accelerate sustainable solutions in the food industry, fostering collaboration and technological advancements in bakery processing equipment innovation. The initiative encourages eco-friendly manufacturing and use of renewable energy in bakery processes.
- In March 2025, Bühler introduced the "Collaborative Innovation Summit," bringing together investors and industry leaders to promote sustainable solutions in food processing, encouraging development of eco-friendly machinery and digitization for enhanced bakery production. The summit emphasized adoption of smart sensors and AI-driven quality control technologies.
- In February 2025, Bühler opened a new Protein Application Center in partnership with Endeco, expanding its food innovation capabilities in Uzwil, Switzerland, to support development of protein-enriched bakery products and promote healthier, functional food options in Middle East and Africa markets. The center also focuses on reducing allergens and improving product shelf life.
- In January 2025, Bühler launched a new Protein Application Center in partnership with Endeco, enhancing its food innovation capabilities in Uzwil, Switzerland, focusing on cutting-edge bakery equipment that supports efficient production of high-protein and alternative ingredient bakery items. The launch aims to meet rising consumer demand for nutritious and sustainable bakery solutions globally.
