- Refined wax is increasingly integral to personal care formulations, especially in suncare products, where it enhances texture, water resistance, and stability. These products now combine broad-spectrum UV protection with added skincare benefits such as hydration, anti-ageing, and tinted coverage, aligning with the region's growing clean beauty and wellness trends. Refined waxes support the creation of lightweight, non-greasy textures, making them indispensable in beauty, sports, and dermatology routines.
- Demand growth is driven by four converging trends: rising awareness of UV-related skin disorders, growing skincare literacy via social media, evolving regulations on SPF labelling and eco-safe ingredients, and the emergence of AI-driven e-commerce platforms that tailor product recommendations (e.g., SPF, finish, skin tone) for Middle Eastern and African consumers.
- U.A.E. prioritize multi-functional suncare that combines broad-spectrum protection, hydration, and anti-ageing benefits, pushing brands to innovate with refined waxes that deliver lightweight, sweat-resistant textures suitable for the desert climate.
- Additionally, the U.A.E.'s status as a regional cosmetics and retail hub, combined with a strong e-commerce infrastructure and proactive government campaigns on sun safety, further reinforces its position as the key growth engine for refined wax applications in personal care and cosmetics across the Middle East and Africa.
- The cosmetics and pharmaceuticals segment held approximately 29.6% of the refined wax market share in the region in 2024, with suncare products being a key driver. This segment is poised to maintain its momentum due to increasing consumer preference for premium, multi-functional beauty solutions that integrate refined waxes for superior product aesthetics and performance
