“Preference for minimally & non-invasive procedures”
- The Middle East and Africa region is experiencing a significant rise in demand for minimally and non-invasive aesthetic procedures, transforming the landscape of cosmetic dermatology.
- According to a December 2022 article in the Aesthetic Medical Journal Middle East, the approved use of hyaluronic acid fillers in the UAE has shown high safety and efficacy, particularly in facial rejuvenation, volume restoration, and wrinkle reduction
- These therapies not only deliver consistent clinical results but also increase physician confidence and patient adoption, acting as a catalyst for market expansion across the region.
- Popular procedures like Botox injections, dermal fillers, laser hair removal, and non-surgical body contouring offer effective, low-risk alternatives to surgery—appealing to a broader audience seeking natural and subtle enhancements
- The widespread success and continuous innovation in these techniques are further reinforcing their role in skin rejuvenation, body sculpting, and anti-aging treatments, thereby accelerating market growth in MEA
