- In March 2025, General Mills launched a new line of high-protein breakfast cereals under its "Nature Valley" brand, targeting health-conscious consumers and fitness enthusiasts. The product includes variants fortified with whey protein, fiber, and zero added sugar, aligning with rising demand for functional foods.
- In January 2025, Kellogg’s announced its strategic expansion into Southeast Asia with a new manufacturing facility in Vietnam to meet growing regional demand for convenient breakfast solutions. The plant will produce a variety of cereals tailored to local taste preferences, including low-sugar and plant-based options.
- In October 2024, Nestlé partnered with Danone and a health-tech startup to co-develop a personalized nutrition platform. The platform uses consumer dietary data to recommend cereal products rich in specific nutrients such as omega-3, fiber, and iron, ushering in a new era of precision nutrition in the breakfast category.
- In April 2025, Post Holdings unveiled sustainable packaging for its "Honey Bunches of Oats" cereal line. The new recyclable and biodegradable packs support the company’s commitment to reduce plastic use by 50% by 2030 and cater to eco-conscious consumers.
- In February 2025, Marico’s “Saffola” brand introduced millet-based cereals under its “Healthy Crunch” line in India. The launch aligns with the International Year of Millets initiative and addresses the rising popularity of ancient grains in modern breakfast formulations.
