“Rising Preference for Premium and Artisanal Chocolate Products”
- Consumers across the Middle East and Africa are increasingly opting for premium and handcrafted chocolate products due to evolving taste preferences and growing interest in artisanal offerings
- Growth in disposable income and greater exposure to Western confectionery culture are driving demand for high-quality, bean-to-bar chocolates across urban centers in the region
- Brands are launching origin-specific and ethically sourced cocoa products to cater to both luxury and wellness-focused segments
- Unique flavor innovations such as cardamom, rose, pistachio, and sea salt-infused chocolates are gaining popularity among consumers seeking novel taste experiences
- For instance, in South Africa, local chocolatiers have introduced single-origin, artisanal dark chocolates made from ethically sourced beans, appealing to premium and sustainability-driven consumers
