Middle East And Africa Electric Bike (E-Bike) Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

What is the Middle East and Africa Electric Bike (E-Bike) Market Size and Growth Rate?

• The Middle East and Africa Electric Bike (E-Bike) market size was valued at USD 1.10 billion in 2024 and is expected to reach USD 2.24 billion by 2032, at a CAGR of 9.30% during the forecast period
• The demand in the Middle East and Africa electric bike (e-bike) market is mainly driven by the increasing use of eco-friendly and mobility solutions among the urban population of the region. The move away from the use of fossil fuels has led to the increasing focus on the development of electric vehicles
• E-bikes have emerged to be an attractive option for the consumers in the region owing to their low cost and increasing functional convenience. The hub motors have been used in bikes for more than a decade and have emerged as a mature technology

What are the Major Takeaways of Electric Bike (E-Bike) Market?

• The population is continuously increasing in the Middle East and Africa region, and with that, the cities are getting highly populated, the boundaries are increasing, and the infrastructure is extending to a larger extent, and the population covering the outskirts of the cities. This growing population and increasing area is leading to a rising number of vehicles on the road. People prefer driving their cars and motorcycles to take public transport for their conveyance
• This has led to high congestion of traffic jams in urban cities, especially during office hours. E-bikes are being seen as the best option to avoid this traffic and reach their destination quicker and more economically, which is a boosting factor for the market growth
• The U.A.E. captured the largest revenue share within the Middle East and Africa region in 2024, driven by strong government focus on smart mobility and green transportation under the UAE Vision 2030
• South Africa market is witnessing fastest growth due to the increasing need for affordable and efficient urban transport, particularly in densely populated metropolitan areas
• The Lithium-Ion segment dominated the Electric Bike (E-Bike) market with the largest market revenue share of 65.4% in 2024, attributed to its high energy density, longer lifecycle, and lighter weight compared to conventional battery types

Report Scope and Electric Bike (E-Bike) Market Segmentation        

What is the Key Trend in the Electric Bike (E-Bike) Market?

“Integration of Smart Connectivity and IoT Features”

• A major trend shaping the global Electric Bike (E-Bike) market is the growing integration of smart features, such as GPS tracking, Bluetooth connectivity, anti-theft systems, and ride analytics, catering to tech-savvy urban commuters
• E-bikes are increasingly equipped with smart displays and mobile app support, allowing users to monitor battery status, mileage, performance, and navigation in real-time, enhancing user engagement and ride safety
• Companies such as Cowboy (Belgium) and VanMoof (Netherlands) have pioneered connected E-bikes with automatic software updates, theft detection, and smartphone unlocking capabilities
• The rising popularity of shared mobility platforms and e-bike rental services is also fueling demand for fleet management systems with IoT-based tracking and usage analytics
• This trend aligns with urban mobility goals, promoting efficiency, sustainability, and reduced carbon emissions. As cities push for smarter transport infrastructure, the role of connected E-bikes is set to expand
• Ultimately, smart E-bike technologies are becoming a key differentiator in brand positioning, with consumers seeking convenience, safety, and a tech-integrated riding experience

What are the Key Drivers of Electric Bike (E-Bike) Market?

• The surge in demand for eco-friendly and low-cost urban transportation solutions is a primary driver, as governments and consumers asuch as shift toward sustainable mobility alternatives
  • For instance, in October 2023, the Indian government extended FAME II incentives to support electric two-wheeler adoption, significantly reducing upfront purchase costs for e-bikes
• Growing health and fitness awareness is encouraging more people to choose pedal-assist e-bikes as a form of low-impact exercise combined with mobility convenience
• The rise in fuel prices and congestion in urban areas has also propelled the adoption of electric bikes, which offer cost-effective, time-saving alternatives to cars and public transport
• In addition, continuous advancements in battery technology, such as the development of solid-state and swappable batteries, are improving range and charging time, making e-bikes more practical for everyday use
• These factors collectively contribute to wider accessibility and make e-bikes an appealing solution across both developed and developing markets

Which Factor is challenging the Growth of the Electric Bike (E-Bike) Market?

• One of the major challenges facing the e-bike market is the high initial purchase cost, especially for high-end models integrated with smart features and advanced batteries
  • For instance, premium e-bikes with mid-drive motors and long-range lithium-ion batteries can cost over USD 3,000, making them less accessible to price-sensitive consumers
• Inadequate charging infrastructure in many urban and rural areas, particularly in emerging economies, hampers convenience and hinders long-distance commuting
• Battery disposal and recycling pose additional environmental and regulatory concerns, as the widespread use of lithium-ion batteries raises questions about end-of-life management
• Moreover, regulatory inconsistency across regions—such as variations in maximum speed limits and helmet requirements—creates confusion for manufacturers and buyers asuch as
• To overcome these obstacles, market players need to offer modular pricing models, invest in battery recycling initiatives, and collaborate with governments to develop standardized policies and infrastructure for broader e-bike adoption

How is the Electric Bike (E-Bike) Market Segmented?

The market is segmented on the basis of battery type, hub motor location, mode, battery power, class, and usage.

• By Battery Type

On the basis of battery type, the Electric Bike (E-Bike) market is segmented into Lithium-Ion, Lithium-Ion Polymer, Nickel Metal Hydride, Lead Acid, Sealed Lead Acid, and Others. The Lithium-Ion segment dominated the Electric Bike (E-Bike) market with the largest market revenue share of 65.4% in 2024, attributed to its high energy density, longer lifecycle, and lighter weight compared to conventional battery types.

The Lithium-Ion Polymer segment is projected to witness the fastest CAGR from 2025 to 2032, driven by its compact design, higher safety performance, and growing usage in performance-oriented and premium E-bikes.

• By Hub Motor Location

On the basis of hub motor location, the market is segmented into Mid Drive Hub Motor, Rear Hub Motor, and Front Hub Motor. The Mid Drive Hub Motor segment held the largest revenue share in 2024, owing to its superior weight distribution, climbing efficiency, and torque output, making it ideal for trekking, mountain, and cargo bikes.

The Rear Hub Motor segment is expected to grow at the fastest CAGR, supported by increasing demand for cost-effective and low-maintenance motor options in city and commuter E-bikes.

• By Mode

On the basis of mode, the Electric Bike (E-Bike) market is categorized into Pedal Assist and Throttle. The Pedal Assist segment dominated the market with a market share of 72.1% in 2024, due to its energy-efficient operation, regulatory acceptance in many countries, and greater user control over battery consumption.

The Throttle segment is gaining popularity for its effortless ride experience and growing adoption among elderly riders and delivery services in urban environments.

• By Battery Power

Based on battery power, the market is divided into Under 750W and Over 750W. The Under 750W segment held the largest market share in 2024, favored for compliance with global e-bike regulations, affordability, and suitability for most urban commuting and light recreational uses.

The Over 750W segment is anticipated to register rapid growth, particularly in off-road, racing, and cargo applications where higher power output and speed are required.

• By Class

On the basis of class, the Electric Bike (E-Bike) market is segmented into Class I (Pedal Assist/Pedelec), Class II (Throttle), and Class III (Speed Pedelec). The Class I segment accounted for the largest revenue share in 2024, driven by its widespread legal acceptance, user-friendliness, and energy efficiency.

The Class III segment is poised to grow quickly, supported by demand for high-speed electric bikes among urban commuters and enthusiasts seeking quicker transit options.

• By Usage

On the basis of usage, the Electric Bike (E-Bike) market is segmented into City/Urban, Cruise, Mountain/Trekking Bikes, Racing, Cargo, and Others. The City/Urban segment led the market in 2024 with the highest share, thanks to increasing urbanization, government incentives for clean mobility, and the growing popularity of shared mobility services.

The Mountain/Trekking segment is projected to experience the fastest growth, supported by recreational and fitness trends, and advancements in off-road e-bike design and suspension technologies.

Which Country Holds the Largest Share of the Electric Bike (E-Bike) Market?

• The U.A.E. captured the largest revenue share within the Middle East and Africa region in 2024, driven by strong government focus on smart mobility and green transportation under the U.A.E. Vision 2030
• Cities such as Dubai and Abu Dhabi are deploying e-bike sharing systems and developing extensive cycling infrastructure. Moreover, a high-income population and rising fitness trends are driving the premium e-bike segment

Saudi Arabia Electric Bike (E-Bike) Market Insight

Saudi Arabia market is growing steadily, backed by increasing environmental initiatives and investment in sustainable mobility under Vision 2030. E-bikes are gaining popularity in urban areas for last-mile commuting and recreation. Government-backed infrastructure projects such as pedestrian and bike-friendly city plans in Riyadh and NEOM are expected to further support adoption.

South Africa Electric Bike (E-Bike) Market Insight

South Africa market is witnessing fastest growth due to the increasing need for affordable and efficient urban transport, particularly in densely populated metropolitan areas. The popularity of electric cargo bikes is also rising among small businesses for intra-city deliveries. The expansion of e-commerce and urban logistics is accelerating demand in the light commercial segment.

Which are the Top Companies in Electric Bike (E-Bike) Market?

The Electric Bike (E-Bike) industry is primarily led by well-established companies, including:

• Giant Bicycles (Taiwan)
• Shimano Inc. (Japan)
• Robert Bosch GmbH (Germany)
• Trek Bicycle Corporation (U.S.)
• Merida Bicycles (Taiwan)
• Brose Fahrzeugteile SE & Co. KG (Germany)
• Specialized Bicycle Components, Inc. (U.S.)
• eBee (Kenya)
• Koning (U.S.)
• Amego Electric (Canada)

What are the Recent Developments in Electric Bike (E-Bike) Market?

• In September 2023, Specialized Bicycle Components, Inc. introduced its new Globe line of cargo e-bikes, including the Haul ST and LT models, known for their high load capacity, advanced accessory mounting system, and impressive Class 3 electric bike features. This strategic expansion into the cargo e-bike segment positioned Specialized Bicycles to tap into the growing demand for sustainable urban transportation solutions and diversified their product portfolio
• In September 2023, Trek Bicycle Corporation successfully launched the Red Barn Refresh program, promoting sustainability and the circular economy by accepting used Trek bicycles for refurbishment and resale, reducing waste and promoting cycling. The program aligns with Trek's commitment to sustainability, reflecting its dedication to reducing carbon emissions and embracing a more environmentally responsible approach, reinforcing Trek's position as a global leader in bicycle design and manufacturing.
• In February 2023, Giant Bicycle launched the Explorer E+ commuter e-bike, featuring a larger battery and enhanced suspension. It expanded its off-road capabilities, and improved its range, catering to the evolving consumer preferences for versatile e-bikes. This innovation strengthened Giant's position as a trusted and innovative player in the electric bicycle market
• In July 2022, Robert Bosch GmbH expanded its smart system with innovations such as ABS Trail, minimalist remotes, and hill hold, catering to the diverse eMountain bike community's needs for sporty adventures. The introduction of the world's smallest ABS for eMTB riders, developed with professional athletes, enhanced rider safety and improved performance and control on challenging trails, ultimately broadening Bosch's market appeal and strengthening its position in the E-Bike industry
• In July 2022, Shimano Inc. successfully launched the CUES Di2 groupset, integrating premium Di2 shifting technology with their E-Bike systems. It introduced advanced automatic shifting modes and smooth shifting Linkglide durability, enhancing the E-Bike drivetrain offerings for a hassle-free and comfortable riding experience. This strategic product expansion further solidified Shimano's position in the E-Bike market, catering to the growing demand for convenient and efficient E-Bike solutions

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