- E-Commerce Packaging, designed to protect goods during transit, has become a crucial element of the e-commerce value chain, ensuring product safety, enhancing customer experience, and reflecting brand identity across both B2C and B2B channels
- The increasing demand for e-commerce packaging in the Middle East and Africa is driven by rising online shopping activity, growing consumer preference for sustainable and recyclable materials, and the need for robust packaging that can withstand complex regional logistics networks
- The U.A.E. e-commerce packaging market captured the largest revenue share of 47.6% within the Middle East in 2024, driven by the country's rapid growth in online retail, high disposable incomes, and increasing preference for convenient, protective, and eco-friendly packaging solutions
- South Africa is anticipated to grow at the fastest CAGR of 18.5% during the forecast period from 2025 to 2032, supported by improving internet connectivity, increasing consumer preference for online shopping, and heightened demand for cost-effective, durable packaging options
- The boxes segment dominated the e-commerce packaging market with the largest market revenue share of 38.5% in 2024, driven by their widespread use across various product categories, superior product protection, and customization options
