- In September 2024, HARIBO GmbH & Co. KG announce that Goldbears Wild Berry is making its return and will now be a permanent addition to the Goldbears lineup in the U.S. This move will likely boost consumer engagement and expand the brand’s appeal by offering a new, refreshing flavor to loyal fans, driving both increased sales and brand loyalty in the competitive gummy candy market
- In July 2024, Jelly Belly Candy Company has partnered with Wilder, the creators of imaginative games, to bring a new level of fun to their iconic BeanBoozled jelly beans. By gamifying this unique candy experience, the collaboration enhances the brand’s appeal, attracting both candy enthusiasts and game lovers. This move will likely increase brand visibility, engage a broader audience, and drive sales through the introduction of interactive, shared experiences
- In February 2024, Nerds Gummy Clusters, produced by Ferrara Candy Company, have been awarded the prestigious "Product of the Year 2024" in the candy category, which is the world's largest consumer-voted award for product innovation. This recognition highlights the popularity and creativity of the product, boosting the brand's reputation. It also positions Ferrara Candy Company for increased consumer interest, brand loyalty, and potential sales growth by leveraging this award in marketing and promotions
