- In January 2025, OREO is kicking off 2025 with the launch of six exciting new flavors, including both limited edition and permanent products. Among the highlights are OREO Game Day cookies, which feature football-inspired embossments, perfect for game days and watch parties. The new Loaded OREO cookies, available permanently, offer Mega Stuf creme filled with bits of OREO pieces. Other permanent additions include Golden OREO Cakesters, OREO Irish Creme THINS, and OREO Minis Peanut Butter. Golden OREO Cakesters feature golden snack cakes with creme filling, OREO Irish Creme THINS offer a rich Irish Creme twist, and OREO Minis Peanut Butter combines chocolate cookies with smooth peanut butter creme. In addition, frozen OREO treats round out the exciting new product lineup
- In September 2024, The partnership between OREO and Coca-Cola introduces a playful and exciting collaboration called “Besties,” celebrating the unique bond of friendship. The brands have come together to offer two limited-time products: the OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition. Both feature distinct designs and packaging, blending the iconic elements of both brands. The OREO Coca-Cola Sandwich Cookie combines chocolate basecakes with Coca-Cola-inspired flavor and white creme studded with red edible glitter, while the Coca-Cola OREO Zero Sugar offers a refreshing Coca-Cola taste with hints of OREO flavor. The collaboration aims to unite fans, create new experiences, and celebrate connection and togetherness in a fun and unexpected way
- In April 2024, The mischievous SOUR PATCH KIDS have teamed up with OREO for a fun and unexpected collaboration, introducing the limited-edition OREO SOUR PATCH KIDS cookies. These cookies feature SOUR PATCH KIDS flavored Golden OREOs, with colorful inclusions and a creme filling packed with multi-colored sour sugar for a sweet and sour experience. Along with the cookies, the brands are launching an exclusive merch line, including a crewneck, joggers, bucket hat, crossbody bag, hair clips, and socks. The collection celebrates the playful spirit of both brands, offering fans a chance to enjoy the ultimate sweet and sour combo while sporting limited-edition OREO and SOUR PATCH KIDS gear
- In February 2023, Mondelēz International is taking a significant step toward its 2050 goal of achieving net zero greenhouse gas emissions by announcing a major investment in renewable energy from photovoltaic power plants in Poland. The company has signed a 12-year Virtual Power Purchase Agreement with GoldenPeaks Capital, which will supply around 126 gigawatt hours of renewable electricity annually, sourced from various solar power plants in Poland. This agreement is expected to save over 1 million metric tons of CO2 and offset the electricity-related carbon footprint of eight Mondelēz plants in Poland. The energy production is set to begin in March 2023, marking a major milestone in Mondelēz's commitment to sustainability and reducing its emissions footprint. This collaboration exemplifies the company's dedication to building a more sustainable future while continuing to deliver its beloved products such as Milka, Prince Polo, and Delicje
- In February 2025, Capri Sun has introduced its first resealable bottle in over 20 years, offering a convenient new way for fans of all ages to enjoy its iconic flavors on the go. The 12-ounce bottles, available in Fruit Punch, Pacific Cooler, and Strawberry Kiwi, contain the equivalent of two pouches and are made with all-natural ingredients, with no artificial dyes or sweeteners. This launch addresses consumer demand for a larger serving size and is designed to meet the needs of busy families, especially in convenience stores where Capri Sun was previously less available. The move expands Capri Sun's portfolio, building on the success of previous innovations such as Capri Sun Multi-Serve jugs, and continues the brand’s commitment to evolving with consumer preferences
Frequently Asked Questions
Companies such as Mondelēz International, Inc. (U.S.), The Kraft Heinz Company (U.S.), General Mills Inc (U.S.), Nestlé (Switzerland), Kellanova (U.S.) are the major players operating in the market.
In February 2025, Capri Sun has introduced its first resealable bottle in over 20 years, offering a convenient new way for fans of all ages to enjoy its iconic flavors on the go. The 12-ounce bottles, available in Fruit Punch, Pacific Cooler, and Strawberry Kiwi, contain the equivalent of two pouches and are made with all-natural ingredients, with no artificial dyes or sweeteners. This launch addresses consumer demand for a larger serving size and is designed to meet the needs of busy families, especially in convenience stores where Capri Sun was previously less available. The move expands Capri Sun's portfolio, building on the success of previous innovations such as Capri Sun Multi-Serve jugs, and continues the brand’s commitment to evolving with consumer preferences.
The countries covered in the market are Saudi Arabia, U.A.E., South Africa, Egypt, Kuwait, Oman, Qatar, Bahrain, and rest of Middle East and Africa.
