- In January 2025, Samsung introduced its MICRO LED Beauty Mirror at CES 2025, marking a significant advancement in smart mirror technology. This 21-inch movable device combines high reflectance and transmittance capabilities with AI-powered personalized beauty insights. Developed in partnership with Amorepacific, the mirror analyzes skin conditions such as pigmentation, wrinkles, and pores with over 85% accuracy, providing tailored product recommendations. The mirror also integrates smart TV functionalities, offering features like weather updates, to-do lists, and calendar events. This innovation represents a fusion of beauty care and smart home technology, catering to the growing demand for personalized experiences in the MEA region
- In June 2023, Gentex Corporation equipped Peugeot’s all-new 9X8 Hybrid Hypercar with an intelligent rear vision system designed to optimize the vehicle’s rearward view. The mirror captures video from a rearward-facing camera and streams it to a mirror-integrated liquid-crystal display (LCD), providing drivers with a wide and unobstructed view behind the vehicle. This technology enhances safety and convenience, aligning with the increasing adoption of advanced driver-assistance systems in the MEA automotive market
- In January 2023, Japan Display Inc. announced the development of the world’s first transparent liquid crystal meta-surface reflector that can change the direction of millimeter-wave reflection to any direction. This innovation enhances the functionality of smart mirrors, particularly in automotive applications.
- In April 2025,Murakami Kaimeido, a Japanese company, specializes in developing smart mirrors for the beauty industry. Its mirrors incorporate features such as LED lighting and facial recognition technology, allowing users to customize their makeup and skincare routines. These innovations cater to the growing demand for personalized beauty solutions in the MEA region, where consumers are increasingly seeking advanced technologies to enhance their beauty regimes
- In May 2025, Seura, a U.S.-based company, offers a range of smart mirrors for both residential and commercial use. Its mirrors incorporate features such as touchless controls and built-in TVs, making them ideal for use in hotels, restaurants, and other public spaces. These products align with the MEA region's growing interest in integrating advanced technologies into everyday environments, enhancing user experiences in both private and commercial settings.
