Middle East and Africa Yerba Mate Market, By Type (Argentinian Yerba Mate, Brazilian Yerba Mate, Paraguayan Yerba Mate, Uruguayan Yerba Mate, Others), Form (Powder, Loose Leaf, Concentrate, Extracts, Others), Product Type (Regular, Freeze Dried) Nature (Organic, Conventional), Application (Beverages, Food, Functional Foods, Personal Care, Bakery Products, Confectionery, Dressings, Sports Nutrition, Dietary Supplements, Dairy Products, Dairy Alternative), Distribution Channel (Direct, Indirect), Industry Trends and Forecast to 2029.
Middle East and Africa Yerba Mate Market Analysis and Insights
Rising awareness about the health benefits of yerba mate is an important driver for the Middle East and Africa yerba mate market. Technological advancements in the market and a rise in demand in the beauty and healthcare industry are expected to propel the Middle East and Africa yerba mate market growth.
Data Bridge Market Research analyses that the yerba mate market will grow at a CAGR of 4.6% during the forecast period of 2022 to 2029.
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Report Metric |
Details |
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Forecast Period |
2022 to 2029 |
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Base Year |
2021 |
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Historic Years |
2020 (Customizable to 2019 - 2015) |
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Quantitative Units |
Revenue in USD Million, Pricing in USD |
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Segments Covered |
By Type (Argentinian Yerba Mate, Brazilian Yerba Mate, Paraguayan Yerba Mate, Uruguayan Yerba Mate, Others), Form (Powder, Loose Leaf, Concentrate, Extracts, Others), Product Type (Regular, Freeze Dried) Nature (Organic, Conventional), Application (Beverages, Food, Functional Foods, Personal Care, Bakery Products, Confectionery, Dressings, Sports Nutrition, Dietary Supplements, Dairy Products, Dairy Alternative), Distribution Channel (Direct, Indirect). |
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Countries Covered |
Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA). |
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Market Players Covered |
Herboflora, Vita Forte Inc., Darka Company s.r.o., ESTABLECIMIENTO LAS MARIAS, LA MISSION MILLS ESTABLISHMENT, Lauro Raatz SA, Triunfo do Brasil, Mate Factor and EOCTEAS among others. |
Market Definition
Yerba mate refers to an herbal tea made from a plant known as Ilex paraguariensis. The twigs and leaves of yerba mate plant are dried, usually over a fire, and then it is put into hot water to prepare herbal tea. This tea can be served both hot or cold. Commonly known as mate, this beverage is very popular in several countries in Latin America, Brazil, Paraguay, Argentina, and Uruguay. Yerba mate is a stimulant and contains caffeine. This beverage can also infuse various flavors, such as grapefruit, pomegranate, and others. Different flavors make it a popular choice for many consumers.
Yerba Mate Market Dynamics
This section deals with understanding the market drivers, opportunities, restraints, and challenges. All of this is discussed in detail as below:
Drivers
Rising awareness about health benefits of yerba mate
Nowadays, consumers are seeking new types of tea & beverages to satisfy their taste buds and health needs. Drinking tea continues to be extremely relevant, across consumer groups. Yerba mate has many health advantages, including high antioxidants and minerals, boosting energy and improving mental focus, weight loss and belly fat reduction, enhancing immune function, and lowering blood sugar levels. In 2021, China imported almost 100,000 kg of yerba, 89,000 kg of which came from Argentina, according to data from 'China's General Administration of Customs. Due to its nutritional benefits and several consumption options, yerba mate is consumed by thousands of individuals in various nations across the world. Yerba mate can be consumed as a plant-based, energy drink, and wellness beverage, propelling the market in the forecast period.
Technological advancements in the market
Yerba mate market is growing rapidly worldwide, owing to increased health awareness and increased demand for healthy and nutritional products. The market players in yerba are constantly working towards new technology and product launches in the market. The launch of new technology and research help cultivate and process yerba mate to satisfy the preference of different consumers in the market. Technological advancements help in product launches, market understanding, trends analysis, and many more beneficial accepts which help industry experts expand. An important part of the launch plan is quickly validating the product and its benefits. This is done by using the Net Promoter Score (NPS) which is used to measure the overall relationship the customer has with an organization. And Customer Satisfaction Score (CSAT) measures customer satisfaction with regards to a product or service in this way, manufacturers consistently create the new launch strategies, which helps the company grow. Much research studies are conducted in the field of yerba mate in recent years, which will ultimately boost the market growth.
Opportunities
- Introduction of new flavors
Yerba mate companies are increasingly adding new and exotic flavors to their products as consumers seek various beverages. The younger generation desires more experimental drinks. Many companies seek to provide products that satisfy the ever-growing consumer demand for healthy, convenient and non-alcoholic options such as ready-to-drink (RTD) tea, coffee, and energy drinks. These rapid innovations led to an increase in the non-alcoholic drinks market. Consumers are becoming more inclined toward new combinations, increasing the demand for yerba mate drinks. Customers are looking for unique flavors, regional variations on ethnic taste, or mixing with familiar flavours that could provide a multi-sensory and flavorful experience. Sports and energy drinks are expanding into the market. In addition, consumers are shifting towards organic drinks that do not contain chemical ingredients and give them more nutrition and health benefits.
There is the rapid growth of health & wellness, and curiosity around flavor. The confluence of these trends has underpinned the exponential growth of non-alcoholic drinks in influential bars and restaurants, supermarkets and other retail spaces, creating a huge opportunity for the Middle East and Africa yerba mate market.
Restraints/Challenges
- Difficulty in the cultivation of yerba mate
Yerba mate plants come from the subtropical region of South America. They prefer humid, hot climates that grow plenty of rainfall. If the humidity in area is lower than 50%, the plant probably won't survive. Climate change is affecting food system sustainability by influencing farmer livelihoods, consumer choices, and food security through changes in the natural and human components of agroecosystems. Annual precipitation and heavy rainfall events are becoming more common, especially in the spring. An excessive amount of spring rain slows crop establishment, interrupts planting, increases the prevalence of several fungal and bacterial crop diseases, and might cause labour problems due to delaying field operations. Variations in temperature and precipitation directly impact the quantity and quality of yerba mate production and indirectly impact the scheduling of important farm operations and the economic effects of pests, weeds, and diseases. Adverse weather conditions also hamper the supply chain and transportation of yerba mate. Furthermore, Yerba mate production is a process that may take at least 5 years from seed to drink. It's tested, controlled, and requires great skill and precision. Each step of Yerba mate from cultivation to processing and packaging require specific conditions that are difficult to fulfil. Thus, difficulty in cultivation challenge farmers and create raw material fluctuations for businesses, ultimately hampering the market growth.
Yerba Mate Market Scope
The yerba mate market is segmented based on type, form, product type, nature, application, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.
Type
- Argentinian yerba mate
- Paraguayan yerba mate
- Uruguayan yerba mate
- Brazilian yerba mate
- others
On the basis of type, the yerba mate market is segmented into Argentinian yerba mate, Brazilian yerba mate, Paraguayan yerba mate, Uruguayan yerba mate, and others.
Form
- Powder
- Concentrate
- Extracts
- loose leaf
- others
On the basis of form, the yerba mate market is segmented into powder, loose leaf, concentrate, extracts and others.
Product Type
- Regular
- Freeze Dried
On the basis of product type, the yerba mate market is segmented into regular and freeze dried.
Nature
- Organic
- Conventional
On the basis of nature, the yerba mate market is segmented into organic and conventional.
Application
- Food
- Confectionery
- Bakery Products
- Dairy Products
- Functional Foods
- Dressings
- Sports Nutrition
- Dairy Alternative
- Beverages
- Dietary Supplements
- Personal Care
On the basis of application, the yerba mate market is segmented into beverages, food, functional foods, personal care, bakery products, confectionery, dressings, sports nutrition, dietary supplements, dairy products and dairy alternative.
Distribution Channel
- Direct
- Indirect
On the basis of distribution channel, the yerba mate market is segmented into direct & indirect.
Yerba Mate Market Regional Analysis/Insights
The yerba mate market are analyzed, and market size insights and trends are provided based on as referenced above.
The countries covered in the yerba mate market report are the South Africa, Saudi Arabia, UAE, Kuwait, and rest of the Middle East and Africa.
In Middle East and Africa, South Africa is expected to dominate the yerba mate market due to the due to rising popularity of yerba mate as a social drink and growing demand for new variety of food ingredients and flavors.
The region section of the report also provides individual market impacting factors and changes in regulations in the market that impact the current and future trends of the market. Data points, such as new and replacement sales, country demographics, disease epidemiology, and import-export tariffs, are some of the major pointers used to forecast the market scenario for individual countries. In addition, the presence and availability of Middle East and Africa brands and their challenges faced due to high competition from local and domestic brands and the impact of sales channels are considered while providing forecast analysis of the country data.
Competitive Landscape and Yerba Mate Market Share Analysis
The competitive yerba mate market provide details about the competitors. Details include company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Middle East and Africa presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points are only related to the companies' focus on the yerba mate market.
Some of the major players operating in the yerba mate market are Herboflora, Vita Forte Inc., Darka Company s.r.o., ESTABLECIMIENTO LAS MARIAS, LA MISSION MILLS ESTABLISHMENT, Lauro Raatz SA, Triunfo do Brasil, Mate Factor and EOCTEAS among others.
Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by the DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning grids, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Global Vs Regional, and Vendor Share Analysis. Please request an analyst call in case of further inquiry.
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