- In early 2025, BASF introduced a new line of vegan cosmetic dyes tailored for the hair care market. These dyes are free from animal-derived ingredients, aligning with the rising consumer demand for cruelty-free and sustainable beauty products
- Sensient Technologies expanded its color innovation lab in the United States. The expansion aims to accelerate the development of natural and synthetic dyes for the cosmetics industry, focusing on innovative color solutions.
- Croda International announced a partnership with a biotech firm to develop next-generation cosmetic dyes. This collaboration focuses on creating high-performance dyes using biotechnological processes, aligning with the industry's shift towards green chemistry
- In April 2024, Sun Chemical launched innovative and sustainable cosmetic solutions at In-Cosmetics Global 2024. The new offerings include INTENZA Hana pigments, SunPURO Natural Carotenes, and SACRANEX, providing vibrant, eco-friendly colorants and skincare ingredients



