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North America Denim Jeans Market – Industry Trends and Forecast to 2028

  • FMCG
  • Published Report
  • Oct 2021
  • North America
  • 350 Pages
  • No of Tables: 121
  • No of Figures: 46

North America Denim Jeans Market, By Type (Cotton Denim/100% Cotton Denim, Stretch Denim, Raw Denim/Dry Denim, Crushed Denim, Cotton Serge Denim, Waxed Reverse Denim, Printed Denim, Washed Denim/Acid Wash Denim, Colored Denim, Selvedge Denim, ECRU Denim, Sanforized Denim, Bubblegum Denim, Poly Denim, Bull Denim, Thermo Denim, Ramie Cotton Denim, Slub Denim, Vintage Denim, Fox Fiber Denim, Marble Denim, Reverse Denim, Ring Spun Denim/Dual Ring Spun Denim, and Others), Consumer Type (Men, Women, and Kids), Distribution Channel (Direct Sales/B2B/WholesaleE-Commerce, Specialty Store, Supermarket/Hypermarket, Convenience Stores, and Others), Price Range (Mid, Economy, and Premium), Country (U.S., Canada, and Mexico) Industry Trends and Forecast to 2028

North America Denim Jeans Market

Market Analysis and Insights: North America Denim Jeans Market

The North America denim jeans market is expected to gain market growth in the forecast period of 2021 to 2028. Data Bridge Market Research analyses that the market is growing with a CAGR of 7.1% in the forecast period of 2021 to 2028 and is expected to reach USD 33,795.87 million by 2028. The rise in urbanization and disposable income is boosting the North America denim jeans market.

Jeans are a type of bottom wear or pants, traditionally made from denim. Denim is a durable cotton fabric with a modest diagonal ribbing pattern created by a twill weave. The weft threads go under two or more warp threads, and the warp yarns are more noticeable on the right side of the cotton twill fabric, which is warp facing. The diagonal ribbing distinguishes denim fabric from canvas or cotton duck, durable woven cotton fabrics.

The excellent durability of denim jeans can be a good choice for long-term use, making them a major driving factor in the North America denim jeans market. Excess supply of denim jeans in the market is expected to be a challenge as it fluctuates the price too much, making the market unstable and resulting in loss to the company and manufacturers. However, growing awareness for product innovation and an increase in the trend of customized clothing prove to be an opportunity for the North America denim jeans market. Fluctuation in raw material prices, which fluctuates the product pricing, are the restraining factors.

The North America denim jeans market report provides details of market share, new developments, and product pipeline analysis, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, product approvals, strategic decisions, product launches, geographic expansions, and technological innovations in the market. To understand the analysis and the North America denim jeans market scenario, contact Data Bridge Market Research for an Analyst Brief; our team will help you create a revenue impact solution to achieve your desired goal.

North America Denim Jeans Market Scope and Market Size

The North America denim jeans market is segmented based on type, consumer type, distribution channel, price range. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

  • On the basis of type, the global denim jeans market is segmented into cotton denim/100% cotton denim, stretch denim, raw denim/dry denim, crushed denim, cotton serge denim, waxed reverse denim, printed denim, washed denim/acid wash denim, colored denim, selvedge denim, ECRU denim, sanforized denim, bubblegum denim, poly denim, bull denim, thermo denim, ramie cotton denim, slub denim, vintage denim, fox fiber denim, marble denim, reverse denim, ring spun denim/dual ring spun denim, and others. In 2021, cotton denim/100% cotton denim segment is expected to dominate the North America denim jeans market due to its acceptance and use around the region and suitability for climatic conditions.
  • On the basis of consumer type, the global denim jeans market has been segmented into men, women, and kids. In 2021, the men segment is expected to dominate the North America denim jeans market as most men prefer jeans for their comfort and can be worn in any environment.
  • On the basis of distribution channel, the global denim jeans market has been segmented into direct sales/b2b/wholesale, e-commerce, specialty store, supermarket/hypermarket, convenience stores, and others. In 2021, the direct sales/ b2b/wholesale segment is expected to dominate the North America denim jeans market as B2B is the importer of denim jeans and procured in bulk from manufacturers worldwide.
  • On the basis of price range, the global denim jeans market has been segmented into mid, economy, and premium. In 2021, the mid segment is expected to dominate the North America denim jeans market as these jeans' quality is excellent and look stylish when worn. In addition, it can be worn for outings, offices, or functions, making it suitable for any occasion, and it also provides good quality for a minimum price hike.

North America Denim Jeans Market Country Level Analysis

The North America denim jeans market is analyzed, and market size information is provided by the country, type, consumer type, distribution channel, price range as referenced above.

The countries covered in the North America denim jeans market report are the U.S., Canada, and Mexico. The U.S. dominates the North America denim jeans market due to the high demand and presence of major brands for denim jeans.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, regulatory acts, and import-export tariffs are some of the major pointers used to forecast the market scenario for individual countries. Also, the presence and availability of North American brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of sales channels are considered while providing forecast analysis of the country data.

Rise in Urbanization and Disposable Income is Boosting the Market Growth of North America Denim Jeans Market

The North America denim jeans market also provides you with a detailed market analysis for every country's growth in the particular market. Additionally, it provides detailed information regarding the market players’ strategy and their geographical presence. The data is available for the historical period 2010 to 2019.

Competitive Landscape and North America Denim Jeans Market Share Analysis

The North America denim jeans market competitive landscape provides details by the competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width, and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the company’s focus related to the North America denim jeans market.

The major companies dealing in the North America denim jeans market are Gap Inc., FAST RETAILING CO., LTD., H&M Group, VF Corporation, Levi Strauss & Co, AG Adriano Goldschmied, A.P.C., BESTSELLER A/S, Carhartt, Inc., EDWIN Europe GmbH, Everlane, Kontoor Brands, Inc., Nudie Jeans Co., OTB, Pepe Jeans, PVH Corp., RALPH LAUREN, U.S. Polo Assn. among others in domestic players. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

Many contracts and agreements are also initiated by the companies worldwide, which also accelerates the North America denim jeans market.

For instances,

  • In May 2021, BESTSELLER A/S announced that they had successfully delivered Olympic and Paralympic collections. As the official clothing partner for the Danish Olympic and Paralympic teams, the company has designed an entire collection for all non-competition situations for the global sporting events in Japan. With this, the company will be able to attract more international customers
  • In September 2020, Carhartt, Inc. announced that they are teaming up with Guinness to release its limited-edition fall collection. This is the third collaboration between the two companies. The new Yukon Extremes collection has less bulk for the cold weather defense while adding warmth, increased movement, and improved functionality. Thus the company was able to provide a new winter collection to its customer


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TABLE 1 NORTH AMERICA DENIM MARKET, BY END USER, 2019-2028 (USD MILLION)

TABLE 2 NORTH AMERICA DENIM MARKET, BY END USER, 2019-2028 (USD MILLION)

TABLE 3 EUROPE DENIM MARKET, BY END USER, 2019-2028 (USD MILLION)

TABLE 4 ASIA-PACIFIC DENIM MARKET, BY END USER, 2019-2028 (USD MILLION)

TABLE 5 SOUTH AMERICA DENIM MARKET, BY END USER, 2019-2028 (USD MILLION)

TABLE 6 MIDDLE EAST AND AFRICA DENIM MARKET, BY END USER, 2019-2028 (USD MILLION)

TABLE 7 RISE IN PRICE OF DIFFERENT FABRICS

TABLE 8 NORTH AMERICA DENIM JEANS MARKET, BY TYPE, 2021-2028 (USD MILLION)

TABLE 9 NORTH AMERICA DENIM JEANS MARKET, BY TYPE, 2021-2028 (MILLION UNITS)

TABLE 10 NORTH AMERICA COTTON DENIM/100% COTTON DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 11 NORTH AMERICA COTTON DENIM/100% COTTON DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 12 NORTH AMERICA STRETCH DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 13 NORTH AMERICA STRETCH DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 14 NORTH AMERICA RAW DENIM/DRY DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 15 NORTH AMERICA RAW DENIM/DRY DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 16 NORTH AMERICA CRUSHED DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 17 NORTH AMERICA CRUSHED DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 18 NORTH AMERICA COTTON SERGE DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 19 NORTH AMERICA COTTON SERGE DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 20 NORTH AMERICA WAXED REVERSE DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 21 NORTH AMERICA WAXED REVERSE DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 22 NORTH AMERICA PRINTED DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 23 NORTH AMERICA PRINTED DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 24 NORTH AMERICA WASHED DENIM/ACID WASH DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 25 NORTH AMERICA WASHED DENIM/ACID WASH DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 26 NORTH AMERICA COLORED DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 27 NORTH AMERICA COLORED DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 28 NORTH AMERICA SELVEDGE DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 29 NORTH AMERICA SELVEDGE DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 30 NORTH AMERICA ECRU DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 31 NORTH AMERICA ECRU DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 32 NORTH AMERICA SANFORIZED DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 33 NORTH AMERICA SANFORIZED DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 34 NORTH AMERICA BUBBLEGUM DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 35 NORTH AMERICA BUBBLEGUM DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 36 NORTH AMERICA POLY DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 37 NORTH AMERICA POLY DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 38 NORTH AMERICA BULL DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 39 NORTH AMERICA BULL DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 40 NORTH AMERICA THERMO DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 41 NORTH AMERICA THERMO DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 42 NORTH AMERICA RAMIE COTTON DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 43 NORTH AMERICA RAMIE COTTON DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 44 NORTH AMERICA SLUB DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 45 NORTH AMERICA SLUB DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 46 NORTH AMERICA VINTAGE DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 47 NORTH AMERICA VINTAGE DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 48 NORTH AMERICA FOX FIBER DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 49 NORTH AMERICA FOX FIBER DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 50 NORTH AMERICA MARBLE DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 51 NORTH AMERICA MARBLE DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 52 NORTH AMERICA REVERSE DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 53 NORTH AMERICA REVERSE DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 54 NORTH AMERICA RING SPUN DENIM/DUAL RING SPUN DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 55 NORTH AMERICA RING SPUN DENIM/DUAL RING SPUN DENIM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 56 NORTH AMERICA OTHERS IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 57 NORTH AMERICA OTHERS IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 58 NORTH AMERICA DENIM JEANS MARKET, BY CONSUMER TYPE, 2019-2028 (USD MILLION)

TABLE 59 NORTH AMERICA DENIM JEANS MARKET, BY CONSUMER TYPE, 2019-2028 (MILLION UNITS)

TABLE 60 NORTH AMERICA MEN IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 61 NORTH AMERICA MEN IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 62 NORTH AMERICA WOMEN IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 63 NORTH AMERICA WOMEN IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 64 NORTH AMERICA KIDS IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 65 NORTH AMERICA KIDS IN DENIM JEANS MARKET, BY REGION,2021-2028 (MILLION UNITS)

TABLE 66 NORTH AMERICA DENIM JEANS MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)

TABLE 67 NORTH AMERICA DENIM JEANS MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (MILLION UNITS)

TABLE 68 NORTH AMERICA DIRECT SALES/ B2B/ WHOLESALE IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 69 NORTH AMERICA DIRECT SALES/ B2B/ WHOLESALE IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 70 NORTH AMERICA E-COMMERCE IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 71 NORTH AMERICA E-COMMERCE IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 72 NORTH AMERICA SPECIALTY STORES IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 73 NORTH AMERICA SPECIALTY STORES IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 74 NORTH AMERICA SUPERMARKET/ HYPERMARKET IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 75 NORTH AMERICA SUPERMARKET/ HYPERMARKET IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 76 NORTH AMERICA CONVENIENCE STORES IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 77 NORTH AMERICA CONVENIENCE STORES IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 78 NORTH AMERICA OTHERS IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 79 NORTH AMERICA OTHERS IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 80 NORTH AMERICA DENIM JEANS MARKET, BY PRICE RANGE, 2019-2028 (USD MILLION)

TABLE 81 NORTH AMERICA DENIM JEANS MARKET, BY PRICE RANGE, 2019-2028 (MILLION UNITS)

TABLE 82 NORTH AMERICA MID IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 83 NORTH AMERICA MID IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 84 NORTH AMERICA ECONOMY IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 85 NORTH AMERICA ECONOMY IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 86 NORTH AMERICA PREMIUM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (USD MILLION)

TABLE 87 NORTH AMERICA PREMIUM IN DENIM JEANS MARKET, BY REGION, 2019-2028 (MILLION UNITS)

TABLE 88 NORTH AMERICA DENIM JEANS MARKET, BY COUNTRY, 2019-2028 (USD MILLION)

TABLE 89 NORTH AMERICA DENIM JEANS MARKET, BY COUNTRY, 2019-2028 (MILLION UNITS)

TABLE 90 NORTH AMERICA DENIM JEANS MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 91 NORTH AMERICA DENIM JEANS MARKET, BY TYPE, 2019-2028 (MILLION UNITS)

TABLE 92 NORTH AMERICA DENIM JEANS MARKET, BY CONSUMER TYPE, 2019-2028 (USD MILLION)

TABLE 93 NORTH AMERICA DENIM JEANS MARKET, BY CONSUMER TYPE, 2019-2028 (MILLION UNITS)

TABLE 94 NORTH AMERICA DENIM JEANS MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)

TABLE 95 NORTH AMERICA DENIM JEANS MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (MILLION UNITS)

TABLE 96 NORTH AMERICA DENIM JEANS MARKET, BY PRICE RANGE, 2019-2028 (USD MILLION)

TABLE 97 NORTH AMERICA DENIM JEANS MARKET, BY PRICE RANGE, 2019-2028 (MILLION UNITS)

TABLE 98 U.S. DENIM JEANS MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 99 U.S. DENIM JEANS MARKET, BY TYPE, 2019-2028 (MILLION UNITS)

TABLE 100 U.S. DENIM JEANS MARKET, BY CONSUMER TYPE, 2019-2028 (USD MILLION)

TABLE 101 U.S. DENIM JEANS MARKET, BY CONSUMER TYPE, 2019-2028 (MILLION UNITS)

TABLE 102 U.S. DENIM JEANS MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)

TABLE 103 U.S. DENIM JEANS MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (MILLION UNITS)

TABLE 104 U.S. DENIM JEANS MARKET, BY PRICE RANGE, 2019-2028 (USD MILLION)

TABLE 105 U.S. DENIM JEANS MARKET, BY PRICE RANGE, 2019-2028 (MILLION UNITS)

TABLE 106 CANADA DENIM JEANS MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 107 CANADA DENIM JEANS MARKET, BY TYPE, 2019-2028 (MILLION UNITS)

TABLE 108 CANADA DENIM JEANS MARKET, BY CONSUMER TYPE, 2019-2028 (USD MILLION)

TABLE 109 CANADA DENIM JEANS MARKET, BY CONSUMER TYPE, 2019-2028 (MILLION UNITS)

TABLE 110 CANADA DENIM JEANS MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)

TABLE 111 CANADA DENIM JEANS MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (MILLION UNITS)

TABLE 112 CANADA DENIM JEANS MARKET, BY PRICE RANGE, 2019-2028 (USD MILLION)

TABLE 113 CANADA DENIM JEANS MARKET, BY PRICE RANGE, 2019-2028 (MILLION UNITS)

TABLE 114 MEXICO DENIM JEANS MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 115 MEXICO DENIM JEANS MARKET, BY TYPE, 2019-2028 (MILLION UNITS)

TABLE 116 MEXICO DENIM JEANS MARKET, BY CONSUMER TYPE, 2019-2028 (USD MILLION)

TABLE 117 MEXICO DENIM JEANS MARKET, BY CONSUMER TYPE, 2019-2028 (MILLION UNITS)

TABLE 118 MEXICO DENIM JEANS MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)

TABLE 119 MEXICO DENIM JEANS MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (MILLION UNITS)

TABLE 120 MEXICO DENIM JEANS MARKET, BY PRICE RANGE, 2019-2028 (USD MILLION)

TABLE 121 MEXICO DENIM JEANS MARKET, BY PRICE RANGE, 2019-2028 (MILLION UNITS)

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