North America Footwear Market – Industry Trends and Forecast to 2030

North America Footwear Market, By Type (Loafers, Shoes, Sandal/Flip-Flops, Ballerinas, Boots, Wedges, Athletics, Healthcare Shoes and Others), Shoe Material (Plastic, Leather, Rubber, Textile and Others), Soling Material (Plastics, Rubber, Leather and Others), Distribution Channel (E-Commerce, Specialty-Store, Supermarkets-Hypermarkets, Convenience Store and Others), End-User (Women Men and Children) - Industry Trends and Forecast to 2030.

North America Footwear Market Analysis and Size

Growing awareness of the latest fashion trends among the young generation is an important driver for the North America footwear market. Increasing spending on footwear from online platforms and rising willingness to pay a premium for high-quality shoes are expected to propel the North America footwear market growth.

Data Bridge Market Research analyses that the North America footwear market is expected to reach the value of USD 88,637.53 million by 2030, at a CAGR of 5.5% during the forecast period.

Market Definition

The footwear market industry is concerned with the design, production and distribution and supply of shoes. The raw material may be natural or synthetic, which may be using products of the chemical industry. The footwear industries contribute significantly to the national economy of many countries.

North America Footwear Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail below:

Drivers

• Rising demand for convenient, comfortable and fancy footwear

Shoes and clothes are a necessity for every human need, and just like clothes protect from weather elements such as strong sunlight, cold and rain same, shoes also provide us protection from all the weather elements. Besides that, it also provides a hygiene barrier and safety to our feet that protects us from stones and rumble while walking. It also keeps infectious and toxic materials away from our feet. When it comes to finding a perfect pair of shoes, comfort and look are the customer's main objectives of the are looking upon to. People buy a shoe based on their needs and requirement. Various types of shoes are worn for different events and occasions. For instance, sports shoes are worn for physical activities like running and playing matched up with sporty outfits, formal shoes are worn for formal events paired up with casual outfits, and fancy shoes are worn for fancy events. Not to deny the fact that beyond looks, people also look for comfort in them.

• Increasing spending on footwear from online platforms

With the improvement of consumer disposable personal income, it is human nature to improve their life standard and provide themselves with things that are more than necessities—buying quality shoes, both mid-range and high-range, with prices instantly increasing. The shoe industry is more interconnected with the digital world. Digital platforms and digital marketing strategies have become the most prevalent platform for customers to shop for the shoes of their choice. With more companies selling their product online via their own website or cooperating with other E-commerce companies, the focus of customers is more towards the online platform where they can see various products in a single click on their fingers regardless of any location they are stationed.

• Increasing sports events and involvement of people in physical activities

Shoes are the most important equipment for every athlete, irrespective of the events and categories they play. Sports like basketball, football, running, cycling and cricket demand high-quality shoes for athletes for comfort, better performance and, most importantly, to prevent injuries. Sports and high physical activities can put tremendous pressure on the feet, ankles and legs. For instance, Jumping and running can generate three to five times more force compared to the body weight on our legs. Companies like Nike, Adidas, and Puma specifically design shoes for various games and sports with advanced technologies that provide comfort and high performance and prevent athletes from being prone to injuries.

Restraints

• Impact of fake counterfeit shoes on the branded counterpart

With the improvement in the North America economy, even the casual consumer can afford and keep up with fashion trends. Along with the e-commerce boom and tidal wave of celebrity endorsement of the product and increased engagement in physical activities, the footwear industry is seeing massive growth in recent years. For example, Basketball shoes are currently experiencing the fastest growth in the market due to the influence of social media and various sports events. With the genuine footwear market experiencing success, fake counterfeits are also trying various possible ways to imitate the original popular products by copying the design and event tracking to keep up with release dates.

• Fluctuation in price and unavailability of raw material

Crude oil prices are rising consistently to cater to the increasing demand from consumers, crude oil being the main source of synthetic rubber and fibers, thus causing footwear raw material prices to increase. This ongoing war has made the scenario worst, distrusting the supply chain of both finished products and raw materials. Crude oil prices are on the rise due to higher crude oil inventory draw, widespread floods and power outages due to heavy rains in oil-producing parts of the globe.

Opportunities

• Recent advancements in innovation with new features and design

With the fast evolution and changing lifestyle day by day, and with rising consumers’ disposable income, consumers are more inclined toward fashionable products. Consumers are improving their living standards on the basis of their disposable income and are consuming more fashionable and trendy products. So these kinds of inclinations of the consumer will create an opportunity for the market players operating in the North America leather goods market.

Increasing innovation in footwear with new features and designs is the main factor responsible for providing a host of opportunities for a growing consumer base of footwear products. Consumers are more and more aware of the latest fashion trends due to the increasing adoption of social media, and this is expected to create space for new features and designs in the production of different types of leather goods.

• Collaboration with social influencers and superstars

Advertisement and promotion is the main component in uplifting the sales of any product. Businesses use advertising to accomplish various goals. Companies spend a hefty amount of money in promotion and advertisement to promote their brands and products to reach the most consumer and when it comes to the footwear industry is no exception, footwear companies collaborate with various sports events and athletes from various categories to promote their products.

Challenges

• Restriction in regulation from environmental and quality control authority

In today’s world, people have started looking for "Green Products" everywhere. In terms of footwear products, the purchasing decision of consumers was previously based upon comfort, style and aesthetic products, but now more on the eco-friendliness of the products. Many footwear companies have started providing footwear made from eco-friendly fabrics, and the demand for these green products is also increasing.

Post COVID-19 Impact on North America Footwear Market

COVID-19 created a major impact on the footwear market as the viability of the textiles, clothing, leather and footwear industries is unravelling, as workers are told to stay at home, factories close, and North America supply chains grind to a halt. The cancellation of orders has hit thousands of firms and millions of workers particularly hard. The ILO is committed to supporting governments in protecting the health and economic well-being of workers and businesses in the textiles, clothing, leather and footwear industries. The government has taken some strict actions, such as the shutdown of production and sale of non-essential goods, blocked international trade, and many more to prevent the spread of COVID-19.

Recent Developments

• In December 2022, Asics developed a gel-resolution 9: high-tech tennis shoe to support your dynamic footwork along the baseline. GEL-RESOLUTION™ 9 shoes are designed to provide excellent kinetic stability for lateral movements in fast-paced tennis matches
• In September 2022, under armour launched its first running shoe made on a women's last UA Flow Synchronicity combines revolutionary UA Flow technology and consumer insights to create a shoe designed for HER - her form, her speed, her rhythm, her Journey to Compete

North America Footwear Market Scope

North America footwear market is segmented on the basis of type, shoe material, soling material, distribution channel and end user. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Loafer
• Shoes
• Sandals/flip-flops
• Ballerinas
• Boots
• Wedges
• Athletic
• Healthcare shoes
• Others

On the basis of type, the North America footwear market is segmented into loafers, shoes, sandal/flip-flops, ballerinas, boots, wedges, athletics, healthcare shoes and others.

Shoe Material

• Plastic
• Rubber
• Leather
• Textile
• Others

On the basis of shoe material, the North America footwear market has been segmented into plastic, leather, rubber, textile and others.

Soling Material

• Plastic
• Rubber
• Leather
• Others

On the category, the North America footwear market has been segmented into plastics, rubber, leather and others.

Distribution Channel

• E-commerce
• Specialty stores
• Supermarkets/hypermarkets
• Convenience stores
• Others

On the distribution channel, the North America footwear market has been segmented into e-commerce, specialty-store, supermarkets-hypermarkets, convenience store and others.

End User

• Women
• Men
• Children

On the end user, the North America footwear market has been segmented into women, men and children.

North America Footwear Market Regional Analysis/Insights

North America footwear market is analyzed, and market size insights and trends are provided by region, type, shoe material, soling material, distribution channel and end user as referenced above.

The countries covered in the North America footwear market report are U.S, Canada, Mexico and Rest of North America.

U.S is dominating the North America footwear market owing to the driving growth of footwear industries across the country. Sandals/flip-flops are found to be the most commonly footwear in the market.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of North America brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and North America Footwear Market Share Analysis

North America footwear market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, North America presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus on the footwear market.

Some of the major players operating in the North America footwear market are Cross Inc., Adidas India marketing pt. ltd, Skechers U.S.A. Inc., Nike, Inc., Okabashi, Under Armour, Inc., Asics Asia pte, the Aldo group Inc., kering, Quotemedia, Deichmann, Fila India, New Balance, Ecco sko a/s, and Burberry.