Forecast Period 
Market Size (Base Year) 
Market Size (Forecast Year)
CAGRNorth America Health & Wellness Food Market, By Type (Functional Food, Fortified & Healthy Bakery Products, Healthy Snacks, BFY Foods, Beverages, Chocolates, and Others), Calorie Content (No Calorie, Low Calories, and Reduced Calorie), Nature (Non-GMO and GMO), Fat Content (No Fat, Low Fat, and Reduced Fat), Category (Conventional and Organic), Free From Category (Gluten Free, Dairy Free, Soy Free, Nut Free, Lactose Free, Artificial Flavor Free, Artificial Color Free, and Others), Distribution Channel (Store Based Retailer and Non-Store Retailers) - Industry Trends and Forecast to 2031.
North America Health and Wellness Food Market Analysis and Size
North America health & wellness food market is expected to grow significantly in the forecast period of 2024 to 2031. Data Bridge Market Research analyzes that the market is growing with a CAGR of 6.5% in the forecast period of 2024 to 2031 and is expected to reach USD 530,963.31 million by 2031 from USD 320,694.25 million in 2023. Increasing awareness about health and wellness has been the major driver for the market.
The North America health & wellness food market report provides details of market share, new developments, and the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, product approvals, strategic decisions, product launches, geographic expansions, and technological innovations in the market. To understand the analysis and the market scenario, contact us for an analyst brief. Our team will help you create a revenue-impact solution to achieve your desired goal.
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Report Metric |
Details |
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Forecast Period |
2024 to 2031 |
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Base Year |
2023 |
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Historic Years |
2022 (Customizable to 2016 - 2021) |
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Quantitative Units |
Revenue in USD Million |
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Segments Covered |
Type (Functional Food, Fortified & Healthy Bakery Products, Healthy Snacks, BFY Foods, Beverages, Chocolates, and Others), Calorie Content (No Calorie, Low Calories, and Reduced Calorie), Nature (Non-GMO and GMO), Fat Content (No Fat, Low Fat, and Reduced Fat), Category (Conventional and Organic), Free From Category (Gluten Free, Dairy Free, Soy Free, Nut Free, Lactose Free, Artificial Flavor Free, Artificial Color Free, and Others), Distribution Channel (Store Based Retailer and Non-Store Retailers) |
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Countries Covered |
U.S., Canada, and Mexico |
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Market Players Covered |
PepsiCo, Nestlé, Danone S.A., General Mills Inc., WK Kellogg Co, Abbott, Mars, Incorporated and its Affiliates, Mondelēz International, Simply Good Foods USA, Inc. (a subsidiary of The Simply Good Foods Company), Maspex, Hu Kitchen, Chobani, LLC, Haleon Group of Companies, Yakult Honsha Co., Ltd., Huel Inc., Stonyfield Farm, Inc., Kite Hill, So Delicious Dairy Free, Kashi LLC, Forager Project, Lake Champlain Chocolates, Alter Eco, and LAVVA, among others |
Market Definition
Food, health, and wellness are all interconnected. The food we consume and where it comes from impact our health and fitness. Wellness stems from the balanced food we incorporate into our daily lives. Health is not just eating better foods but also lowering tension, and stress, and exercising regularly. Food, health, and well-being foods can help reduce the risk or treatment of disease and improve physical or mental performance by including a functional element or a modification in processing.
North America Health and Wellness Food Market Dynamics
This section deals with understanding the market drivers, opportunities, challenges, and restraints. All of this is discussed in detail below:
Drivers
- Increasing Awareness about Health and Wellness
People's dietary habits are changing as a result of this increased awareness as they are actively looking for foods that are functional and nourishing for their overall health. Consumer dietary preferences are evolving with heightened awareness, leading them to actively seek functional and nourishing food options for holistic well-being. The following factors clarify how this awareness affects market dynamics and creates an environment where people are adopting healthier eating practices more frequently.
- Prevalence of Lifestyle Related Health Issues, such as Obesity and Diabetes
The demand for foods related to health and wellness has increased as a result of these health concerns becoming important factors influencing consumer behavior and preferences. The growing prevalence of lifestyle-related health issues emphasizes the rising importance of adopting a healthy lifestyle. A healthy diet is becoming increasingly important due to the prevailing lifestyle-related health problems, particularly diabetes, and obesity, becoming more prevalent. Nowadays, consumers actively seek food options that promote healthy blood sugar levels, weight management, and overall well-being. As a result, the prevalence of lifestyle-related health issues is boosting the market growth.
Opportunity
- Personalized Nutrition Health and Wellness Food Products
The opportunity is to adapt food selections to individual preferences, dietary needs, and health goals, reflecting a shift toward a more personalized and holistic approach to well-being. Personalized nutrition allows for the development of individualized dietary programs based on an individual's specific health requirements. Companies may now provide individualized meal recommendations based on criteria such as age, gender, health issues, and exercise levels thanks to technological improvements and data analytics. Meal kit services that supply personalized recipes and supplies depending on individual nutritional preferences, such as low-carb, high-protein, or vegetarian.
The North market sees a significant opportunity in the realm of personalized nutrition. Since customized dietary plans and nutrigenomics to functional foods targeting specific health concerns, allergen-specific offerings, and AI-driven personalized recommendations, the market is evolving to meet the demand for individualized and holistic well-being. The customized nutrition health and wellness food products are expected to create opportunities for market growth.
Challenges/ Restraints
- Higher Cost of Health and Wellness Foods Compared to Conventional Alternatives
The use of quality ingredients, sustainable practices, and adherence to specific standards all contribute to higher production costs in health and wellness foods. The purchase of organic, non-GMO, or specialty ingredients raises production costs. Organic fruits, nuts, and grains used in health-related products are subjected to strict cultivation practices, which raises the overall production cost. This is reflected in the final price of organic snacks or cereals versus conventional counterparts.
Furthermore, in comparison to conventional alternatives that are mass-produced, many food products related to health and wellness are produced on a smaller scale. Achieving cost efficiencies in production, packaging, and distribution is difficult due to limited economies of scale, which raises the cost per unit. Consumers who prioritize health have to pay a premium per unit for specialty health drinks health drinks and artisanal protein bars as they may not have the same production volume as larger conventional snack brands.
Strict laws and labeling requirements in the market are intended to safeguard consumers' interests, but they also present hurdles and challenges for industry players in terms of certification, compliance, and standardization. Businesses that want to thrive in the competitive market need to carefully navigate these regulatory barriers. Tight regulations and label requirements are restraining the market growth.
- Educating Consumers about the Specific Health Benefits of Various Products
Despite the industry's innovative strides, disseminating accurate and comprehensive information to consumers remains a critical hurdle. One of the challenges lies in the sheer volume of health-related information available. Consumers are inundated with diverse and sometimes conflicting messages about the health benefits of different foods. Sorting through this information overload to make informed choices can be overwhelming.
The labeling of health and wellness food products can be intricate, with technical terms and nutritional information that may not be easily understood by the average consumer. Deciphering labels to grasp the specific health benefits of a product can pose a challenge, hindering consumers from making quick and informed decisions. Terms such as "probiotics," "polyphenols," or "omega-3 fatty acids" require a level of nutritional knowledge that not all consumers possess, making it difficult for them to discern the true health impact of a product.
The market flourishes, the challenge lies in effectively educating consumers about the specific health benefits of products. Addressing information overload, simplifying labeling, establishing standardization, ensuring transparency in marketing, and recognizing individualized nutritional needs are crucial steps toward empowering consumers to make informed and health-conscious choices in the market. Educating consumers about the specific health benefits of various products is expected to challenge market growth.
Recent Developments
- In October 2023, Nestlé announced the introduction of intriguing new inventions, including a variety of plant-based alternatives to white fish. The products, which include alternatives to breaded fish fillets, nuggets, and fingers, stand out for their high nutritional value as well as their similar flavor and feel to white fish
- In August 2023, Chobani, LLC launched Chobani Oatmilk Pumpkin Spice, a rich, creamy pumpkin spice-flavored oat drink created from whole grain oats. The latest addition to the brand's pumpkin farm is vegan-friendly, a healthy source of calcium, dairy- and lactose-free, and ideal for pumpkin spice fans seeking fall beverages that don't skimp on quality or taste. Chobani Oatmilk Pumpkin Spice is currently available for a suggested retail price of 4.29 USD
- In August 2023, Huel Inc. announced the release of its latest innovation, Huel Daily A-Z Vitamins, which will initially be available in Cherry and Raspberry flavors. Huel Daily A-Z Vitamins was created to assist consumers in meeting their daily nutritional demands. It is low in sugar and produced with natural fruit. The introduction aided the company's revenue and market share growth. In addition, to broaden the brand's product variety
North America Health and Wellness Food Market Scope
The North America health & wellness food market is categorized on the basis of type, calorie content, nature, fat content, category, free from category, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.
Type
- Functional Food
- Healthy Snacks
- Beverages
- Fortified & Healthy Bakery Products
- BFY Foods
- Chocolates
- Others
On the basis of type, the market is segmented into functional food, healthy snacks, beverages, fortified & healthy bakery products, BFY foods, chocolate, and others.
Calorie Content
- Low Calories
- Reduced Calorie
- No Calories
On the basis of calorie content, the market is segmented into low calories, reduced calorie, and no calories.
Nature
- Non-GMO
- GMO
On the basis of nature, the market is segmented into non-GMO and GMO.
Fat Content
- No Fat
- Low Fat
- Reduced Fat
On the basis of fat content, the market is segmented into no fat, low fat, and reduced fat.
Category
- Conventional
- Organic
On the basis of category, the market is segmented into conventional and organic.
Free From Category
- Gluten Free
- Dairy Free
- Soy Free
- Nut Free
- Lactose Free
- Artificial Flavor Free
- Artificial Color Free
- Others
On the basis of free from category, the market is segmented into gluten free, dairy free, soy free, nut free, lactose free, artificial flavor free, artificial color free, and others.
Distribution Channel
- Store Based Retailer
- Non-Store Retailers
On the basis of distribution channel, the market is segmented into store based retailer and non-store retailers.
North America Health and Wellness Food Market Regional Analysis/Insights
The North America health & wellness food market is segmented on the basis of type, calorie content, nature, fat content, category, free from category, and distribution channel.
The countries covered in the North America health & wellness food market are U.S., Canada, and Mexico.
The U.S. is expected to dominate the market due to the growing focus on nutrition, consumer demand for wellness products, and a thriving market for plant-based innovations.
The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data point downstream and upstream value chain analysis, technical trends porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of regional brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Share Analysis: North America Health and Wellness Food Market
The health & wellness food market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the companies’ focus related to the health & wellness food market.
Some of the major market players operating in the market are PepsiCo, Nestlé, Danone S.A., General Mills Inc., WK Kellogg Co, Abbott, Mars, Incorporated and its Affiliates, Mondelēz International, Simply Good Foods USA, Inc. (a subsidiary of The Simply Good Foods Company), Maspex, Hu Kitchen, Chobani, LLC, Haleon Group of Companies, Yakult Honsha Co., Ltd., Huel Inc., Stonyfield Farm, Inc., Kite Hill, So Delicious Dairy Free, Kashi LLC, Forager Project, Lake Champlain Chocolates, Alter Eco, and LAVVA, among others.
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