North America Hummus Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

North America Hummus Market Size

• The North America hummus market size was valued at USD 1.97 billion in 2024 and is expected to reach USD 3.67 billion by 2032, at a CAGR of 8.1% during the forecast period
• The market growth is driven by increasing consumer demand for healthy, plant-based, and convenient food options, along with growing awareness of hummus as a versatile and nutritious dip or spread
• Rising health consciousness, vegan and vegetarian dietary trends, and the popularity of Mediterranean cuisine are further propelling the demand for hummus across retail and foodservice channels

North America Hummus Market Analysis

• The North America hummus market is experiencing robust growth as consumers increasingly seek nutritious, plant-based alternatives to traditional dips and spreads
• Growing demand from both health-conscious consumers and foodservice industries is encouraging manufacturers to innovate with diverse flavors, organic options, and sustainable packaging
• The U.S. dominates the North America hummus market with the largest revenue share of 65.4% in 2024, driven by a well-established food and beverage industry, high consumer awareness, and widespread availability of hummus products
• Canada is expected to be the fastest-growing country in the North America hummus market during the forecast period, fueled by increasing adoption of plant-based diets, rising demand for organic and premium hummus products, and growing retail distribution networks
• The Classic Hummus segment dominated the largest market revenue share of 32.7% in 2024, driven by its widespread popularity as a traditional and versatile dip with strong ties to Mediterranean and Middle Eastern cuisines

Report Scope and North America Hummus Market Segmentation   

North America Hummus Market Trends

Increasing Integration of Health-Conscious and Plant-Based Innovations

• The North America hummus market is experiencing a significant trend toward integrating health-conscious and plant-based innovations, driven by growing consumer demand for nutritious and sustainable food options
• Advanced food processing technologies, such as high-pressure processing, enable manufacturers to create hummus with extended shelf life and improved freshness without preservatives, appealing to health-focused consumers
• Companies are developing innovative flavor profiles, such as spicy, sweet, and ethnic-inspired variants to cater to diverse consumer preferences
• For instance, brands such as Fresh Cravings and Hope Foods are launching bold flavors such as Honey Jalapeño and Thai Coconut Curry to attract adventurous eaters
• This trend enhances the appeal of hummus, making it a versatile option for both individual consumers and food service industries, particularly in the U.S., the dominating market
• Data analytics is being used to study consumer preferences, enabling brands to tailor products to specific dietary needs, such as low-fat, fat-free, or organic options, especially in Canada, the fastest-growing market

North America Hummus Market Dynamics

Driver

Rising Demand for Plant-Based and Convenient Food Options

• Increasing consumer demand for plant-based, nutrient-dense foods, such as hummus, is a major driver for the North America hummus market, fueled by its high protein, fiber, and vitamin content
• Hummus enhances meal versatility, serving as a dip, spread, or condiment for snacks, sandwiches, and wraps, aligning with the growing snacking culture
• Government initiatives promoting healthy eating and the rise of veganism, particularly in the U.S., are contributing to widespread adoption of hummus
• The expansion of retail channels, including supermarkets, hypermarkets, and online platforms, supports market growth by offering convenient access to a variety of hummus products
• Manufacturers are increasingly introducing ready-to-eat hummus in convenient packaging such as tubs/cups and pouches, catering to on-the-go lifestyles, especially in Canada, where demand is growing rapidly

Restraint/Challenge

High Production Costs and Raw Material Price Volatility

• The substantial cost of producing hummus, including sourcing high-quality raw materials such as chickpeas, tahini, and olive oil, can be a significant barrier, particularly for smaller brands in emerging markets
• Fluctuations in raw material prices, driven by limited chickpea production and high demand, increase production costs, impacting affordability for consumers
• Food safety and quality concerns, such as potential microbial contamination or adulteration, pose challenges, requiring strict regulatory compliance and advanced preservation techniques
• The fragmented regulatory landscape across North America, particularly regarding organic certification and food safety standards, complicates operations for manufacturers and distributors
• These factors may deter market expansion, especially in regions with high cost sensitivity or stringent regulations, despite strong growth in the U.S. and Canada

North America Hummus market Scope

The market is segmented on the basis of type, raw material, packaging, origin, emulsion type, fat content, packaging material, application, distribution channel, and end user.

• By Type

On the basis of type, the North America hummus market is segmented into Classic Hummus, Red Pepper Hummus, Roasted Garlic Hummus, Black Olive Hummus, Lentil Hummus, Edamame Hummus, White Bean Hummus, and Others. The Classic Hummus segment dominated the largest market revenue share of 32.7% in 2024, driven by its widespread popularity as a traditional and versatile dip with strong ties to Mediterranean and Middle Eastern cuisines. Its simple yet nutrient-rich composition appeals to a broad consumer base.

The Lentil Hummus segment is expected to witness the fastest growth rate from 2025 to 2032, propelled by increasing consumer awareness of lentils as a low-fat, protein-rich alternative to chickpeas, supporting health-conscious and vegan diets.

• By Raw Material

On the basis of raw material, the North America hummus market is segmented into Chickpeas, Beans, Green Peas, Red Lentil, Eggplant, and Others. The Chickpeas segment dominated with a 42.3% market revenue share in 2024, owing to its status as the primary ingredient in traditional hummus, offering high protein, fiber, and nutritional value.

The Red Lentil segment is anticipated to grow rapidly from 2025 to 2032, driven by its increasing use in innovative hummus variants and rising consumer preference for diverse, plant-based protein sources.

• By Packaging

On the basis of packaging, the North America hummus market is segmented into Tubs/Cups, Pouch, Bottled, Jars, and Others. The Tubs/Cups segment held the largest market revenue share of 35.1% in 2024, attributed to its convenience, portion control, and widespread availability in supermarkets and hypermarkets.

The Pouch segment is expected to experience the fastest growth rate of 9.46% from 2025 to 2032, driven by its portability, eco-friendly appeal, and increasing consumer preference for on-the-go snack options.

• By Origin

On the basis of origin, the North America hummus market is segmented into Conventional and Organic. The Conventional segment accounted for the largest market revenue share of 64.6% in 2024, due to its affordability and widespread availability across retail channels.

The Organic segment is projected to grow at the fastest rate of 9.12% from 2025 to 2032, fueled by rising consumer demand for clean-label, preservative-free, and sustainable food products.

• By Emulsion Type

On the basis of emulsion type, the North America hummus market is segmented into Permanent, Semi-Permanent, and Temporary. The Permanent emulsion segment held the largest market revenue share of 52.4% in 2024, driven by its consistent texture and longer shelf life, which are critical for mass production and distribution.

The Semi-Permanent segment is expected to grow significantly from 2025 to 2032, as manufacturers innovate to balance texture stability with natural ingredient preferences.

• By Fat Content

On the basis of fat content, the North America hummus market is segmented into Regular, Low Fat, and Fat Free. The Regular segment dominated with a 48.2% market revenue share in 2024, due to its rich flavor profile and traditional appeal.

The Low Fat segment is anticipated to witness rapid growth from 2025 to 2032, driven by increasing health-conscious consumers seeking reduced-calorie options without compromising taste.

• By Packaging Material

On the basis of packaging material, the North America hummus market is segmented into Polymers, Metal, Glass, and Others. The Polymers segment held the largest market revenue share of 55.8% in 2024, attributed to its cost-effectiveness, lightweight nature, and suitability for tubs and pouches.

The Glass segment is expected to grow significantly from 2025 to 2032, driven by consumer preference for sustainable, recyclable, and premium packaging options.

• By Application

On the basis of application, the North America hummus market is segmented into Paste and Spreads, Sauces and Dips, Desserts, Confectionery, and Others. The Sauces and Dips segment dominated with a 60.3% market revenue share in 2024, due to hummus’s widespread use as a dip for vegetables, pita, and chips in both household and commercial settings.

The Desserts segment is projected to grow rapidly from 2025 to 2032, driven by innovative product launches such as chocolate and pumpkin pie hummus, appealing to adventurous consumer palates.

• By Distribution Channel

On the basis of distribution channel, the North America hummus market is segmented into B2C and B2B. The B2C segment held the largest market revenue share of 68.7% in 2024, driven by strong retail demand through supermarkets, hypermarkets, and online platforms.

The B2B segment is expected to grow significantly from 2025 to 2032, fueled by increasing use of hummus in food service industries, including restaurants and catering, as a healthy and versatile ingredient.

• By End User

On the basis of end user, the North America hummus market is segmented into Household/Retail, Commercials, and Industrial. The Household/Retail segment dominated with a 58.7% market revenue share in 2024, driven by high consumer demand for convenient, healthy snacks in retail settings.

The Commercials segment is anticipated to witness rapid growth of 9.47% from 2025 to 2032, propelled by the increasing incorporation of hummus in restaurant menus, cafes, and catering services across North America.

North America Hummus Market Regional Analysis

• The U.S. dominates the North America hummus market with the largest revenue share of 65.4% in 2024, driven by a well-established food and beverage industry, high consumer awareness, and widespread availability of hummus products
• The trend toward plant-based diets and increasing regulations promoting clean-label and organic products further boost market expansion. Food manufacturers’ growing incorporation of hummus in ready-to-eat meals complements retail sales, creating a diverse product ecosystem

Canada Hummus Market Insight

The Canada hummus market is expected to witness the fastest growth rate, driven by demand for nutritious and convenient food options in urban and suburban settings. Increased interest in vegan and health-conscious diets encourages adoption. In addition, evolving food safety and labeling regulations influence consumer choices, balancing flavor preferences with compliance.

North America Hummus Market Share

The hummus industry is primarily led by well-established companies, including:

• Lancaster Colony Corporation (U.S.)
• Sabra Dipping Company, LLC (U.S.)
• Bakkavor Group plc (U.K.)
• Boar’s Head Brand (U.S.)
• Tribe Mediterranean Foods, Inc. (U.S.)
• SAVENCIA SA (France)
• Abraham's Natural Foods (U.S.)
• Ithaca Hummus (U.S.)
• CEDAR’S MEDITERRANEAN FOODS, INC. (U.S.)
• Lantana Foods (U.S.)
• Haliburton International Foods, Inc. (U.S.)
• Roots Hummus (U.S.)
• Hannah Foods (U.S.)
• PELOPAC INC. (Jordan)
• Haig’s Delicacies (U.S.)
• Kasih Food (Jordan)
• Elma Farms (U.S.)
• ESTI FOODS (U.S.)

What are the Recent Developments in North America Hummus Market?

• In December 2024, Cedar's Mediterranean Foods Inc. voluntarily recalled 23,136 units of its Member's Mark brand Roasted Red Pepper Hummus distributed across Ten U.S. States: North Carolina, Texas, Ohio, New York, Georgia, Minnesota, Indiana, Virginia, Maryland, and Louisiana. The recall was initiated due to the potential presence of foreign objects in the product, which could pose a risk of injury. The FDA classified the recall as Class II, indicating that exposure may cause temporary or medically reversible health effects, with a remote chance of serious consequences
• In November 2024, PepsiCo acquired full ownership of the Sabra and Obela brands from this strategic move ends a longstanding joint venture and gives PepsiCo complete control over two leading names in the refrigerated dips and spreads category. With this acquisition, PepsiCo aims to expand its "better-for-you" food portfolio, accelerate innovation, and enhance production and marketing capabilities for Sabra and Obela, especially in key markets such as the U.S., Canada, Australia, New Zealand, and Mexico
• In October 2024, Summer Fresh expanded its product lineup with the launch of three bold new offerings: Scorching Dill Pickle Hummus, Honey Jalapeño Hummus, and Spicy Black Bean Dip. These innovative flavors reflect the brand’s commitment to culinary creativity and its responsiveness to evolving consumer preferences for spicy, savory, and diverse taste experiences. Each product is gluten-free, dairy-free, and vegan, aligning with modern dietary trends. Whether used for dipping, spreading, or recipe enhancement, these new additions bring a playful and flavorful twist to mealtime, reinforcing Summer Fresh’s role as a leader in fresh, wholesome dips
• In June 2024, Hope Foods, the original organic hummus brand, unveiled new packaging for its line of organic and non-GMO plant-based dips. The redesign emphasizes the brand’s vibrant flavor profiles and proudly showcases its Plastic Neutral certification, reflecting a strong commitment to sustainability. Alongside the packaging update, Hope Foods enhanced its recipes by adding organic flaxseed oil, which provides plant-based Omega-3s without altering taste or texture. This move caters to environmentally conscious consumers and health-focused flexitarians, reinforcing Hope Foods’ dedication to clean ingredients, nutrition, and eco-friendly practices
• In June 2023, Pacific Coast Fruit Company, a leading produce distributor based in Oregon, acquired King Harvest Hummus, a Portland-based hummus producer known for its fresh, locally made products. Finalized in April 2023, the acquisition enables Pacific Coast Fruit to immediately expand its product offerings and market a variety of fresh hummus products across the Northwest United States and British Columbia. The move blends King Harvest’s manufacturing expertise with Pacific Coast Fruit’s robust distribution network, positioning both brands for future growth and deeper market penetration in the refrigerated dips category

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