North America Menstrual Cups Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2032

North America Menstrual Cups Market Size

• The North America Menstrual Cups market size was valued at USD 1.12 billion in 2024 and is expected to reach USD 1.71 billion by 2032, at a CAGR of 5.40% during the forecast period
• The market growth is largely fueled by the increasing awareness of sustainable feminine hygiene products and the rising adoption of eco-friendly alternatives to disposable sanitary products, driving demand for menstrual cups in both urban and semi-urban regions
• Furthermore, growing consumer preference for cost-effective, safe, and convenient menstrual hygiene solutions is establishing menstrual cups as a popular choice. These converging factors are accelerating the uptake of menstrual cup solutions, thereby significantly boosting the industry's growth

North America Menstrual Cups Market Analysis

• Menstrual cups, offering reusable and non-invasive menstrual hygiene solutions, are increasingly vital components of modern menstrual health practices in both personal and institutional settings due to their sustainability, cost-effectiveness, and convenience
• The escalating demand for menstrual cups is primarily fueled by growing environmental awareness, rising women’s health education, broader product availability through e-commerce and retail channels, and a shift toward reusable sanitary solutions
• U.S. dominated the North America menstrual cups market with the largest revenue share of 88.5% in 2024, driven by high awareness of sustainable feminine hygiene practices, widespread availability through e-commerce platforms, and growing consumer preference for reusable and eco-friendly menstrual products
• Canada is expected to be the fastest-growing country in the North America menstrual cups market during the forecast period, projected to register a CAGR fueled by rising focus on women’s health and hygiene, increasing adoption of sustainable menstrual solutions, and supportive awareness campaigns through both online and offline channels
• The Reusable segment dominated the North America menstrual cups market with a revenue share of 82.5% in 2024. Reusable cups offer long-term cost savings, sustainability, and environmental benefits

Report Scope and Menstrual Cups Market Segmentation     

North America Menstrual Cups Market Trends

Rising Focus on Health, Hygiene, and Sustainability

• A significant and accelerating trend in the North America menstrual cups market is the increasing focus on health, hygiene, and sustainability. Consumers are becoming more aware of the long-term health benefits of using menstrual cups compared to traditional disposable sanitary products, including reduced risk of infections and chemical exposure
  • For instance, in March 2022, Diva International launched a comprehensive awareness campaign in the U.S. highlighting the benefits of reusable menstrual cups, including improved menstrual comfort, environmental sustainability, and cost savings over time
• The growing integration of menstrual cups into wellness routines, combined with online educational platforms, social media campaigns, and influencer endorsements, is significantly improving consumer knowledge and acceptance of menstrual cups
• Menstrual cup manufacturers are also innovating with new materials, improved ergonomic designs, and customizable sizes to cater to a wider demographic, including teenagers, working women, and women with sensitive skin
• The rising emphasis on environmentally conscious living is further encouraging consumers to shift from disposable sanitary pads and tampons to reusable menstrual cups, aligning with the sustainability goals of individuals and organizations alike

North America Menstrual Cups Market Dynamics

Driver

Increasing Awareness and Adoption of Sustainable Menstrual Products

• Growing awareness of sustainable feminine hygiene solutions, combined with a desire to reduce environmental waste, is a key driver for the North America menstrual cups market. Consumers are actively seeking eco-friendly, cost-effective alternatives to disposable products
  • For instance, in July 2023, OrganiCup expanded its distribution in the U.S., including partnerships with e-commerce platforms and retail chains, to make menstrual cups more accessible and convenient for consumers
• The convenience of long-lasting products that can be used for several years, combined with rising disposable income, is encouraging adoption across all age groups
• Health awareness campaigns emphasizing the hygienic and medical benefits of menstrual cups are fostering consumer confidence in the product. For example, in January 2022, the Menstrual Health Alliance North America launched educational workshops highlighting proper usage, cleaning, and safety of menstrual cups
• Subscription-based models and online delivery services, such as Mooncup Club and DivaCup subscription plans, are further simplifying access to menstrual cups and supporting consistent usage
• Increasing support from NGOs, government initiatives, and corporate wellness programs promoting menstrual hygiene in schools, workplaces, and public facilities is another important driver, raising overall awareness and acceptance

Restraint/Challenge

Concerns Regarding Health, Comfort, and Initial Adoption Barriers

• Despite growing awareness, concerns regarding comfort, proper usage, and hygiene management of menstrual cups continue to pose challenges to widespread adoption. Some consumers are hesitant to switch from traditional sanitary products due to fear of discomfort or improper insertion
  • For instance, in May 2023, a survey in the U.S. found that 18% of first-time users delayed using menstrual cups due to apprehension about inserting and removing the product safely
• The relatively higher initial cost of premium menstrual cups compared to disposable pads or tampons can be a barrier for price-sensitive consumers, despite long-term savings
• Cultural and social barriers, including taboos around menstrual hygiene discussions, can further restrict acceptance, particularly in more conservative communities
• Overcoming these challenges requires continued public awareness campaigns, detailed usage guidance, affordable product options, and healthcare professional endorsements to build consumer confidence and trust
• Innovation in user-friendly designs, improved materials, and customizable sizing is also essential to address comfort concerns and encourage broader adoption across different demographics

North America Menstrual Cups Market Scope

The market is segmented on the basis of type, material, size, usability, shape, and distribution channel.

• By Type

On the basis of type, the menstrual cups market is segmented into vaginal cup and cervical cup. The Vaginal Cup segment dominated the market with the largest revenue share of 66% in 2024. Vaginal cups are widely preferred due to their ease of use, comfort, and suitability for different body types. They offer a flexible design that adapts to various anatomical needs while providing effective menstrual protection. The segment benefits from strong awareness campaigns, educational programs, and growing acceptance in both urban and semi-urban regions. Social media and online platforms have also helped in educating consumers about their advantages. Reusability and long-term cost-effectiveness make them highly attractive. Increased product availability through pharmacies and e-commerce channels further strengthens adoption. The eco-friendly aspect aligns with rising environmental consciousness among consumers. Healthcare providers recommend them for sustainable menstrual hygiene practices. The segment has maintained stability due to repeat purchases and strong consumer trust. Marketing by both startups and established brands continues to fuel demand.

The Cervical Cup segment is expected to witness the fastest CAGR of 10.8% from 2025 to 2032. This growth is driven by rising awareness of specialized menstrual products, increasing focus on women’s health, and innovative designs offering higher comfort and capacity. Cervical cups are particularly appealing to experienced users seeking longer wear times and better leakage protection. Emerging regions are witnessing growing adoption as educational campaigns highlight their benefits. Targeted marketing and availability through online channels are expanding reach. Continuous product innovation, including softer materials and ergonomic designs, enhances user experience. Rising disposable incomes in key markets further support affordability. Healthcare endorsements promote usage for optimal menstrual health. Cultural acceptance is gradually increasing in regions where menstrual hygiene awareness is rising. Consumer preference for hygienic, non-invasive solutions is strengthening the segment. E-commerce platforms allow discreet purchasing, encouraging first-time users. Brand collaborations and influencer campaigns amplify product visibility and credibility.

• By Material

On the basis of material, the menstrual cups market is segmented into silicone, thermoplastic isomer, rubber, and latex. The silicone segment dominated with a revenue share of 72% in 2024. Silicone cups are hypoallergenic, flexible, and durable, ensuring safe and comfortable use over extended periods. They are easy to clean and maintain, enhancing user satisfaction. The material is widely accepted for its non-reactive properties and long-term sustainability. Awareness programs and healthcare recommendations strengthen trust in silicone cups. Social influence and positive user reviews drive adoption among first-time and repeat buyers. Silicone’s versatility allows multiple shapes and sizes, catering to diverse preferences. The segment benefits from widespread availability in retail and online channels. Eco-conscious consumers favor silicone due to its reusability and reduced waste. The material’s durability supports repeat use for several years. Leading brands focus on silicone-based innovations to maintain market dominance. High consumer satisfaction ensures consistent demand. Promotional campaigns highlight safety, comfort, and environmental benefits.

The Thermoplastic Isomer segment is expected to witness the fastest CAGR of 11% from 2025 to 2032. This growth is fueled by advancements in softer, skin-friendly materials that enhance comfort and usability. Innovative designs make cups more adaptable to various anatomies. Marketing campaigns emphasize improved hygiene and better user experience. Rising awareness about alternative materials contributes to adoption. New product launches in online and retail channels are expanding consumer choice. Research and development focus on non-toxic, flexible, and durable formulations. The segment appeals to younger consumers and first-time users. E-commerce accessibility allows discreet purchasing, encouraging experimentation. Promotional collaborations with influencers boost visibility. Increasing acceptance in emerging markets is a key driver. Sustainability messaging strengthens consumer trust. Improved affordability compared to premium silicone products also fuels growth.

• By Size

On the basis of size, the menstrual cups market is segmented into small and large. The Small segment dominated with a revenue share of 58% in 2024. Small cups are ideal for first-time users, younger women, and individuals with lighter menstrual flow. They are easier to insert, remove, and clean, providing a comfortable experience. The segment benefits from strong educational initiatives and online tutorials that simplify usage. Small cups are widely promoted through e-commerce and retail channels. They are reusable and cost-effective, appealing to eco-conscious consumers. Marketing emphasizes convenience, portability, and discretion. Healthcare professionals recommend smaller sizes for safety and comfort. User reviews and positive feedback reinforce confidence in the product. Social campaigns highlight suitability for active lifestyles and travel. The segment has consistent repeat purchases due to durability. Packaging and design improvements increase aesthetic appeal. Availability across multiple price ranges enhances accessibility.

The Large segment is expected to witness the fastest CAGR of 10.5% from 2025 to 2032. Large cups cater to women with heavier menstrual flow, experienced users, and those seeking longer wear times. Rising awareness of menstrual health and hygiene in emerging markets contributes to growth. Product innovation focuses on improved comfort, fit, and leak protection. Marketing targets established users familiar with reusable products. Affordability and accessibility through online stores accelerate adoption. Educational campaigns emphasize suitability for high-flow days. Healthcare endorsements support usage. Expanding product portfolios increase choice and customization. Growing e-commerce penetration ensures wider reach. Social influence promotes confidence in using larger sizes. Reusable, durable materials strengthen long-term adoption. Consumer trust and repeat purchase behavior drive market expansion.

• By Usability

On the basis of usability, the menstrual cups market is segmented into reusable and disposable. The Reusable segment dominated with a revenue share of 82.5% in 2024. Reusable cups offer long-term cost savings, sustainability, and environmental benefits. They appeal to eco-conscious consumers, reducing plastic waste. Reusability encourages repeat usage over several years, ensuring market stability. Educational campaigns and influencer promotions highlight hygiene and ease of use. Healthcare recommendations reinforce safety and efficacy. Reusable cups are available in diverse materials, sizes, and shapes. Online platforms facilitate discreet purchasing and global distribution. Growing awareness of menstrual health and sustainable living drives adoption. Repeat purchases contribute to market retention. Consumer satisfaction and comfort maintain loyalty. Brand innovations improve flexibility and design. Awareness in emerging regions is gradually expanding.

The Disposable segment is expected to witness the fastest CAGR of 12% from 2025 to 2032. Disposable cups cater to first-time users and travel convenience. Rising awareness in emerging markets fuels adoption. Marketing campaigns emphasize hygiene and single-use benefits. Availability in pharmacies, online stores, and retail outlets increases accessibility. Trial adoption by new consumers encourages market penetration. Disposable cups provide lower upfront costs, appealing to budget-conscious buyers. Packaging innovations enhance convenience and appeal. Integration of lightweight, flexible materials improves comfort. Awareness campaigns highlight ease of disposal and reduced cleaning effort. Social influence and product reviews promote acceptance. Expansion of retail networks strengthens reach. Emerging economies see rapid growth due to increasing menstrual health education.

• By Shape

On the basis of shape, the menstrual cups market is segmented into round, hollow, pointy, and flat. The round segment dominated with a revenue share of 47% in 2024, widely preferred for comfort, ergonomic design, and ease of insertion. Round cups accommodate various body types and menstrual flow levels. Educational campaigns and online tutorials promote usage confidence. Reusability and durability enhance adoption. Strong online and retail presence ensures accessibility. Marketing emphasizes convenience, hygiene, and environmental benefits. Positive word-of-mouth and social media influence further adoption. Healthcare endorsements reinforce safety and suitability. Variety in sizes complements round shapes for better fit. Repeat purchases strengthen segment stability. Brand innovations maintain consumer interest. Consumer preference for simple, reliable designs drives growth.

The Pointy segment is expected to witness the fastest CAGR of 10.7% from 2025 to 2032. Pointy cups provide improved anatomical fit, targeted comfort, and enhanced leak protection. Rising product awareness in urban and semi-urban regions supports adoption. Marketing highlights ergonomic benefits and user customization. Online and retail distribution channels facilitate trial and purchase. Product innovation focuses on softer materials and adaptable designs. Healthcare endorsements encourage usage for enhanced comfort. Growing consumer preference for specialized solutions drives uptake. E-commerce platforms enable discreet and convenient purchase. Positive social media campaigns enhance trust. Educational content guides proper usage. Repeat purchases sustain market growth. Expansion in emerging economies contributes to higher CAGR.

• By Distribution Channel

On the basis of distribution channel, the menstrual cups market is segmented into online stores, retail pharmacies, department stores, supermarkets, and others. The online stores segment dominated with a revenue share of 51% in 2024, driven by convenience, discreet delivery, and product variety. Online availability allows consumers to explore different brands and sizes safely. E-commerce platforms enable promotions, reviews, and educational content. Subscription models encourage repeat purchases. Targeted digital marketing campaigns enhance consumer awareness. Delivery reliability and easy returns boost confidence. Social media campaigns promote brand visibility. Emerging economies are witnessing increased online adoption. Repeat purchases maintain segment stability. Wide reach across regions supports growth. Convenience for younger demographics strengthens preference. Price comparisons and discounts attract first-time buyers.

The Retail Pharmacies segment is expected to witness the fastest CAGR of 11.5% from 2025 to 2032. In-store availability provides product trial opportunities, personal consultation, and awareness for new consumers. Marketing campaigns educate users about sustainable menstrual hygiene. Retail expansion in urban and semi-urban regions increases reach. Collaboration with healthcare professionals strengthens credibility. Packaging innovations attract attention and encourage trial purchases. Repeat purchases are driven by trust and convenience. Consumer’s value immediate access without waiting for delivery. Retail presence complements online channels to maximize coverage. Promotions and discounts increase affordability. Local awareness campaigns highlight hygiene and health benefits. Continuous product introduction ensures variety. Emerging markets drive rapid adoption and market penetration.

North America Menstrual Cups Market Regional Analysis

• U.S. dominated the North America menstrual cups market with the largest revenue share of 88.5% in 2024, driven by high awareness of sustainable feminine hygiene practices, widespread availability through e-commerce platforms, and growing consumer preference for reusable and eco-friendly menstrual products
• Canada is expected to be the fastest-growing country in the North America menstrual cups market during the forecast period, projected to register a CAGR fueled by rising focus on women’s health and hygiene, increasing adoption of sustainable menstrual solutions, and supportive awareness campaigns through both online and offline channels
• Increasing government and NGO-led awareness campaigns promoting menstrual hygiene and sustainable products are further boosting the market, particularly among younger, urban populations

U.S. Menstrual Cups Market Insight

The U.S. menstrual cups market captured the largest revenue share of 88.5% in 2024 within North America, fueled by high consumer awareness of sustainable menstrual hygiene solutions, strong e-commerce penetration, and the preference for reusable, eco-friendly products. Consumers in the U.S. are increasingly adopting menstrual cups for daily use due to convenience, cost savings, and environmental considerations.

Canada Menstrual Cups Market Insight

The Canada menstrual cups market is expected to be the fastest-growing country in the North America Menstrual Cups market during the forecast period, projected to register a CAGR of 9.3%, driven by rising focus on women’s health and hygiene, increasing adoption of sustainable menstrual solutions, and supportive awareness campaigns through both online and offline channels.

North America Menstrual Cups Market Share

The Menstrual Cups industry is primarily led by well-established companies, including:

• Diva International Inc. (Canada)
• Me Luna CUP (Germany)
• Saalt (U.S.)
• Lunette (Finland)
• Sckoon (U.S.)
• The Flex Company (U.S.)
• Venus Cup (U.S.)
• XO Flo (U.S.)
• Voxapod (U.S.)
• KIND Cup (U.S.)
• Merula USA (U.S.)
• Period Nirvana (U.S.)
• Casco Bay Molding (U.S.)
• Blossom Cup (U.S.)

Latest Developments in North America Menstrual Cups Market

• In April 2021, Diva International (maker of the DivaCup) rolled out DivaRecycles, a national menstrual-cup recycling program in partnership with TerraCycle that enables consumers in North America to return used DivaCups and packaging for responsible end-of-life processing and reuse
• In March 2022, Diva International launched its inaugural BIPOC Creator Fund, a USD25,000 program designed to amplify and financially support Black, Indigenous and creators of color working on wellness, menstrual equity and related educational projects
• In September 2023, Sunny (a U.S. femtech/period-care brand) officially launched the Sunny Cup + Applicator, a reusable menstrual cup that inserts with a reusable applicator designed to ease the transition for tampon users and which gained wide consumer attention after viral social media interest
• In June 2024, the Sunny Cup + Applicator (Menstrual Mates / Sunny) received FDA 510(k) clearance, with the FDA decision dated June 21, 2024, marking a regulatory milestone for a reusable menstrual cup packaged with a reusable applicator
• In July 2024, Best, Periodt., a U.S. menstrual-care brand, launched its menstrual cups in more than 3,000 CVS Pharmacy locations nationwide, representing a major mainstream retail rollout for a Black-owned period-care brand and increasing consumer access to higher-capacity reusable cups

SKU-59474