- Projection mapping, which involves projecting visuals onto irregular surfaces to create dynamic, immersive environments, is increasingly being adopted across entertainment, advertising, education, and cultural exhibitions due to its ability to transform physical spaces into interactive visual experiences.
- The escalating demand for projection mapping is primarily fueled by the rise in experiential marketing, growing popularity of immersive events and concerts, and expanding use in theme parks, museums, and retail environments seeking to elevate audience engagement.
- The U.S. dominates the North America Projection Mapping Market with the largest revenue share of over 38.7% in 2025, driven by high consumer engagement in live events, early adoption of visual technologies, and the presence of global tech and entertainment giants investing heavily in immersive content. The market in the U.S. is witnessing increased deployments in sports arenas, music festivals, and corporate events.
- Canada is expected to be the fastest-growing region in the North America Projection Mapping Market during the forecast period, owing to a surge in tourism-driven installations, increased funding in digital art exhibitions, and smart city initiatives that incorporate public projection displays.
- Retail/Entertainment segment is projected to dominate the market, accounting for around 41.5% market share in 2025, propelled by the segment’s strong integration with large-scale concerts, sports events, festivals, and public performances leveraging projection mapping to deliver immersive visual storytelling.
