- Refined wax is increasingly integral to personal care formulations, especially in suncare products, where it enhances texture, water resistance, and stability. These products now combine broad-spectrum UV protection with added skincare benefits such as hydration, anti-ageing, and tinted coverage, aligning with the region's growing clean beauty and wellness trends. Refined waxes support the creation of lightweight, non-greasy textures, making them indispensable in beauty, sports, and dermatology routines.
- Demand growth is driven by four converging trends: rising awareness of UV-related skin disorders, growing skincare literacy via social media, evolving regulations on SPF labelling and eco-safe ingredients, and the emergence of AI-driven e-commerce platforms that tailor product recommendations (e.g., SPF, finish, skin tone) for North American consumers.
- North America’s refined wax market is heavily influenced by cosmeceutical innovations and clean beauty trends
- Refined waxes are integral in creating high-performance skincare formulations, especially moisturizers, sunscreens, and lip balms with superior sensory attributes and climate adaptability
- U.S. and Canada lead demand with a strong focus on plant-based and cruelty-free ingredients, aligning with regulatory standards and consumer transparency
