North America Rice Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Rice Market Analysis

The availability of a wider range of products is driving the market's expansion. Additionally, the market is further influenced by growing consumer shift towards healthier eating practices. In addition to the expansions, R&D and the modernization of rice cultivation practices in the market has opened up more business potential for rice manufaturers.

Rice Market Size

The global Rice market size was valued at USD 7.37 billion in 2024 and is projected to reach USD 9.52 billion by 2032, with a CAGR of 2.88% during the forecast period of 2025 to 2032. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Report Scope and Rice Market Segmentation

Rice Market Definition

Rice is a cereal grain that is one of the world's most commonly consumed staple foods. It belongs to the grass family and known as Oryza sativa, and is distinguished by its small, oval-shaped seeds, which are usually colored white, brown, or black. In many parts of the globe, especially in Asia, rice is a staple food and a rich source of carbohydrates. It can be used as a base for many dishes and can be prepared in a number of different methods, including boiling, steaming, or frying. There are numerous types of rice, each with a distinctive taste, flavour, and nutrient composition. White rice, brown rice, black rice, and other varieties are some popular varieties of rice. In addition rice has many health benefits it retains the bran layer and has beneficial elements like flavonoids that help with the treatment of cardiac conditions, gastric and pancreatic cancers, and type 2 diabetes. It is a grain devoid of gluten that benefits those with gluten sensitivity or coeliac disease.

Rice Market Dynamics

Drivers

• Continues Release Of New Varieties Of Rice

Agricultural research can have a significant impact on consumers by improving the quality, safety, and availability of food. By investing in research, scientists with manufactures can develop new crop varieties, farming techniques, and technologies that can benefit consumers and market players in several ways. The release of new rice varieties can have a profound impact on the market and economy by creating new market opportunities for farmers and agribusinesses, which can lead to increased profits and growth. New rice varieties are often developed to have high production and resilient to environmental stressors like drought or diseases. This increased productivity can lead to higher yields and lower production costs, resulting in low cost for the consumers. New rice varieties may also be developed to have better taste, appearance, and nutritional content.  The new released varieties can be more desirable to consumers and increase demand, leading to higher profits for farmers and market players.

For instance,

• In November 2022, USDA scientists in Arkansas developed and commercialized a purple rice, USDA Tiara. The new variety's bran includes advantageous antioxidants, making it more colorful and healthier than white rice.  One of the pigments in purple rice are called anthocyanins, chemicals known for their anti-inflammatory properties and protecting the health of arteries.
• In May 2022, The Arkansas Agricultural Experiment Station has released a new jasmine-type aromatic rice called ARoma 22 in response to the increasing demand for aromatic rice in the United States. Sensory tests indicate that ARoma 22 has more aromatics and colour consistency than its predecessor, as well as characteristics desired by consumers of imported Asian aromatic rice.
• In February 2022, Horizon Ag announced the release a new high-yielding Clearfield rice variety created by the Arkansas Agricultural Experiment Station for rice growers in 2023. The new variety CLL18 is a high performing, long-grain, herbicide-tolerant rice varieties. This high-yielding variety is expected to offer substantial benefits to the rice industry, as it has been specifically designed to optimize yield and performance, and has undergone rigorous testing and evaluation.
• In January 2022, The Arkansas Agricultural Experiment Station's rice breeders have created two new conventional rice varieties that outperform their predecessors in yield potential. The medium-grain variety, officially called Taurus, gave an average yield potential of 232 bushels per acre in the 2021 Arkansas Rice Variety Advancement Trials.

Thus, continuous release and development of rice varieties represents a significant development in the field of agriculture, and is poised to have a major impact on rice production in the upcoming years which is expected to boost the market growth.

Opportunities

• Active Collaboration, Launches, AND Promotional Efforts From the Key Market Players

To cope up with the growing demand of rice among consumers, major market players associated with North America rice market are making various developments and strategic decisions to grow in their business. From new launches to investments to acquisitions, the top players of the market are evolving their business practices and further expanding their product portfolios.

For instance,

• In January 2023, according to adgully, KRBL announced the launch of its new campaign, "Basmati Rice Se No Compromise," in 2023. With this campaign, India Gate is unmistakably acting as a category captain, encouraging consumers to choose packaged basmati over khulla (loose) basmati. This campaign will help consumers to focus their attention on the company.
• In June 2022, Riceland Foods has unveiled a new partnership with Arva Intelligence as the cooperative shifts its sustainability emphasis to capturing agronomic and economic data related to its farmer members' crop production. For its farmer partners, Riceland is committed to generating value through sustainability through the Ingrain Good Sustainability Initiative.
• In April 2022, according to Business Standard Private Ltd. For consumers to make real Biryani at home with the greatest convenience, LT Foods, a 70-year-old consumer food company, has introduced the Daawat Biryani Kit. Throughout the years, LT Foods has increased and strengthened its market share in India, North America, Europe, and the Middle East while broadening its customer base to more than 60 countries through all channels. Concurrently, LT Foods has been enhancing its product line through innovation to keep up with changing and new customer trends throughout the world by concentrating on platforms for convenience and health, in line with its growth plan.
• In March 2022, LT Foods announced the acquisition of 51% in Golden Star Trading Inc. along with its brand Golden Star Via its subsidiary LT Foods America In. This acquisition will help company to expand its business operations and gain a larger consumer base. 
• In October 2020, Goya Foods, Inc. announced the expansion project worth $80 million for its manufacturing and distribution plant located Texas. This expansion will include the acquisition of modern and advanced food processing equipment, which will enable the company to boost its production capacity twofold, ultimately catering to the growing demand for its products.

Thus, such developments will further draw growth opportunities for the North America rice market and will further attract more and more consumers to rice market.

Restraints/Challenges

• Climatic Constraints in Production of Rice

choices, and food security through changes in the natural and human components of agroecosystems. Variations in temperature and precipitation have a direct impact on the quantity and quality of rice crop production and indirectly impact on the scheduling of important farm operations and the economic effects of pests, weeds, and diseases. Adverse weather conditions also hamper the supply chain and transportation. The main climatic factors that can adversely affect rice production in North America are temperature and precipitation.

Rice is a warm-season crop that requires high temperatures for growth and development. In the United States, rice is typically grown in areas with average temperatures ranging from 70 to 85°F (21 to 29°C) during the growing season. If temperatures are too low, the growth of the rice plant can be stunted, and yield can be reduced. Climate change is expected to have an impact on rice production worldwide, including in North America. Rising temperatures and changes in precipitation patterns could reduce yields and affect the quality of rice produced. Additionally, extreme weather events such as hurricanes, tornadoes, and floods can also damage rice crops and disrupt production.

For instance,

• In September 2021, according to Science News the rice farmers in California's Sacramento Valley encountered a dusty, barren plot of land with dried-out soil crunching under each step. a devastating drought has affected much of the western United States, the soil is exposed and heating in temperatures of 35 degrees Celsius (95 degrees Fahrenheit). Early in 2020, the drought began, and the weather has gotten increasingly worse.
• In August 2021, according to Scientific American article, high night-time temperatures can also have an impact on output, each 1 C increase in night temperatures above 35 C results in a 10% decrease in rice yields.  Flooding and drought are also a threat to production along with rising sea levels that could submerge low-lying cropland in salt water also effect rice production

The widespread use of modern rice encourages farmers to use more machinery, especially in North America, which leads to soil compaction. Permanent waterlogging and rice monoculture have frequently resulted in microelement deficits, particularly zinc and sulphur, as well as toxicities, particularly iron. Zinc deficiency is the most common microelement disorder in wetland rice due to these climatic constrains during rice production is expected to ultimately effect the rice market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Rice Market Scope

The market is segmented on the basis of product type, rice category, grain size, nature, end user, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Brown Rice
•  White Rice
•  Black Rice
•  Red Rice

Rice Category

• Parboiled Rice
•  Jasmine Rice
•  Basmati Rice
•  Wild Rice
• Others

Grain Size

• Short Grain Rice
•  Medium Grain Rice
• Long Grain Rice

Nature

• Organic
• Conventional

End User

• Household/Retail
•  Food Processing Industry
• Flour Industry
• Animal Feed
• Others

Distribution Channel

• Direct
• Indirect

Rice Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, product type, rice category, grain size, nature, end user, and distribution channel as referenced above.

The countries covered in the market report are  U.S., Canada, and Mexico.

U.S is dominating the North America rice market with a CAGR of around 3.4%. U.S. dominates the rice market in the North America due to the high preference for rice among consumers.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Rice Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Rice Market Leaders Operating in the Market Are:

• Riceland Foods
• St. Maries Wild Rice & Ankeny Lakes Wild Rice Company
• Doguet's Rice Milling Company
• Supreme Rice, LLC
• Koda Farms, Inc.
• Martin Rice Company
• SunWest Foods
• Goya Foods, Inc.
• LT Foods
• Robbins Rice Company
• Riviana Foods Inc.
• Kohinoor Foods Ltd.
• KRBL
• PLANETRICE
• Willmill Rice Co. LLC

Latest Developments in Rice Market

• In June 2022, Riceland Foods has unveiled a new partnership with Arva Intelligence as the cooperative shifts its sustainability emphasis to capturing agronomic and economic data related to its farmer members' crop production. For its farmer partners, Riceland is committed to generating value through sustainability through the Ingrain Good Sustainability Initiative
• In October 2020, Goya Foods, Inc. announced the expansion project worth USD 80 million for its manufacturing and distribution plant located Texas. This expansion will include the acquisition of modern and advanced food processing equipment, which will enable the company to boost its production capacity twofold, ultimately catering to the growing demand for its products

SKU-69914