North America Road Safety Market
Market Size in USD Billion
CAGR :
% 
USD
884.70 Billion
USD
1.91 Billion
2024
2032
 Forecast Period |
2025 –2032 |
 Market Size (Base Year) |
USD 884.70 Billion |
 Market Size (Forecast Year) |
USD 1.91 Billion |
 CAGR |
% |
| Major Markets Players |
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North America Road Safety Market, By Component (Solutions, Services), Technology (Surveillance, Sensors-Based Devices, Radar, Analytics), Road Type (Cities, Highways, Rural Roads, Others, and Region - Industry Trends and Forecast to 2032
North America Road Safety Market Size
- The North America Road Safety Market size was valued at USD 884.7 million in 2024 and is expected to reach USD 1.91 billion by 2032, at a CAGR of 11.6% during the forecast period.
- This growth is driven by Growing concerns over traffic fatalities are prompting stricter laws and demand for safety tech.
North America Road Safety Market Analysis
- Expansion of smart city infrastructure is fueling demand for intelligent traffic systems. Cubic Corporation deployed advanced traffic management in major U.S. cities like San Diego.
- AI-powered surveillance and real-time monitoring are enhancing safety capabilities. Axis Communications and Verra Mobility have introduced smart camera systems with license plate recognition since 2022.
- U.S. holds a significant market share due to Technological Advancements.
- U.S. is expected to register the fastest growth, fuelled by Increasing Investments in Infrastructure.
- The Solutions segment is projected to account for a significant market share of approximately 68.1% in 2025, driven by growth in Smart City Development.
Report Scope and North America Road Safety Market Segmentation
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Attributes |
North America Road Safety Market Key Market Insights |
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Segments Covered |
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Countries Covered |
North America
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Market Opportunities |
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Value Added Data Infosets |
In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include import export analysis, production capacity overview, production consumption analysis, price trend analysis, climate change scenario, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework. |
North America Road Safety Market Trends
“Cloud-Based Solutions”
- The shift towards cloud deployment offers enhanced scalability and flexibility. Cloud-based road safety solutions allow for rapid adjustments in response to changing traffic conditions, ensuring optimal performance and reliability.
- The incorporation of Artificial Intelligence (AI) and the Internet of Things (IoT) into road safety systems is revolutionizing traffic management. AI algorithms analyze data from IoT devices to provide real-time insights, enabling predictive maintenance and proactive incident response.
- In April 2024, FLIR introduced the Trafibot AI camera to enhance interurban traffic flow and road safety.
- Insurance firms now partner with tech providers for real-time monitoring to reduce accident risk. In 2023, Geotab collaborated with fleets for predictive safety analytics in North America.
North America Road Safety Market Dynamics
Driver
“Technological Advancements”
- The adoption of advanced technologies such as AI, IoT, and cloud computing is driving the implementation of intelligent traffic systems, enhancing road safety measures across North America.
- Governments are enforcing strict safety standards and investing in smart infrastructure projects, compelling industries to implement comprehensive road safety measures to ensure compliance and public safety.
- For instance, In January 2025, Goodyear announced smart tires capable of detecting rain and ice, enhancing the effectiveness of automatic emergency braking systems.
- The Infrastructure Investment and Jobs Act (2021) allocated $11 billion for road safety, benefitting companies like Redflex Traffic Systems and Kapsch TrafficCom involved in traffic enforcement.
Opportunity
“Expansion in Emerging Markets”
- Rapid urbanization and increasing vehicle ownership in emerging markets present significant opportunities for road safety solution providers to expand their footprint and address the growing demand for traffic management systems.
- The incorporation of analytics capabilities such as predictive analytics and data mining into road safety platforms enables organizations to derive actionable insights from vast datasets, supporting data-driven decision-making.
- For instance, As of May 2025, automakers like Volkswagen, Subaru, and Hyundai are reintroducing physical buttons in vehicles to reduce driver distraction caused by touchscreens.
- AI-powered surveillance and real-time monitoring are enhancing safety capabilities. Axis Communications and Verra Mobility have introduced smart camera systems with license plate recognition since 2022.
Restraint/Challenge
“Integration with Legacy Infrastructure”
- Many cities have outdated traffic systems that are incompatible with modern software solutions, leading to challenges in integrating new technologies such as incident detection systems and automated enforcement software.
- The initial investment required for advanced road safety systems, including software, hardware, and professional services, can be substantial, posing a barrier for small and medium-sized municipalities.
- For instance, In 2023, ACLU criticized facial recognition systems from Motorola Solutions and others for potential misuse.
- Integrating various systems from different vendors, like Sensys Gatso and FLIR Systems, remains a technical bottleneck.
North America Road Safety Market Scope
The market is segmented based on Component, Technology, and Road Type
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Segmentation |
Sub-Segmentation |
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By Component |
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By Technology |
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By Road Type |
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By Country |
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In 2025, Surveillance segment is projected to dominate the Technology segment
The Surveillance segment is expected to hold a market share of approximately 39.3% in 2025, driven by Technological Advancements.
The Cities segment is expected to account for the largest share during the forecast period in the Road Type market
In 2025, the Cities segment is projected to account for a market share of 29.8%, driven by Growth in Smart City Development.
“U.S. Holds the Largest Share in the North America Road Safety Market”
- U.S. dominates the market due to Rapid urbanization and increasing vehicle ownership in emerging markets present significant opportunities for road safety solution providers to expand their footprint and address the growing demand for traffic management systems.
- The U.S. holds a significant share, driven by Smart City and IoT Initiatives.
- Expansion of smart city infrastructure is fuelling demand for intelligent traffic systems. Cubic Corporation deployed advanced traffic management in major U.S. cities like San Diego (2023).
“U.S. is Projected to Register the Highest CAGR in the North America Road Safety Market”
- U.S. growth is driven by Growth of IoT and Smart Devices.
- U.S. is projected to exhibit the highest CAGR due to Growth of Semiconductor Industry.
- AI-powered surveillance and real-time monitoring are enhancing safety capabilities. Axis Communications and Verra Mobility have introduced smart camera systems with license plate recognition since 2022.
North America Road Safety Market Share
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, North America presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.
The Major Market Leaders Operating in the Market Are:
- INFORMATION ENGINEERING GROUP INC.,
- Redflex Holdings,
- FLIR Systems, Inc.,
- Cubic Corporation,
- VITRONIC Dr.-Ing.
- Optotraffic, LLC,
- Laser Technology, Inc.,
- Motorola Solutions, Inc.,
- Verra Mobility, Siemens,
- Dahua Technology Co., Ltd,
- Conduent, Inc.,
- Tattile S.r.l.,
- Traffic Logix
Latest Developments in North America Road Safety Market
- In April 2024, FLIR introduced the Trafibot AI camera to enhance interurban traffic flow and road safety.
- In February 2024, Iteris expanded its partnership with Arity to deliver enhanced traffic data solutions, aiming to improve intersection signal timing and manage increased traffic volumes.
- In January 2025, Goodyear announced smart tires capable of detecting rain and ice, enhancing the effectiveness of automatic emergency braking systems.
- As of May 2025, automakers like Volkswagen, Subaru, and Hyundai are reintroducing physical buttons in vehicles to reduce driver distraction caused by touchscreens.
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