North America Tissue Towel Market, By Product Type (Rolled Towels, Folded Towels, Napkins and Luxury Towels, Boxed Towels), End-Use (Personal Care, Home Care, Healthcare, Hospitality, Commercial, Others), Distribution Channel (Direct Sales, E-Commerce, Retail Stores, Others) – Industry Trends and Forecast to 2029.
Market Analysis and Size
The worldwide tissue towel market is likely to rise significantly in the near future because of increased health and hygiene consciousness. The market for tissue towels is estimated to develop due to an increase in the number of congenital disorders, changing weather conditions, and increased urbanization. Consequently, the market growth will flourish largely over the forecasted period.
North America Tissue Towel Market was valued at USD 25 billion in 2021 and is expected to reach USD 36.83 billion by 2029, registering a CAGR of 4.40% in 2022-2029. The market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and climate chain scenario.
Market Definition
Tissue towels are paper towels that are used to clean surfaces such as floors, windows, and other surfaces, as well as to dry people's hands. Because of their quick absorption technology, these items provide benefits such as prevention and cleanliness with recycling these towels. They're also known as disposable paper towels because they're only supposed to be used once and then thrown away.
Report Scope and Market Segmentation
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Report Metric |
Details |
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Forecast Period |
2022 to 2029 |
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Base Year |
2021 |
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Historic Years |
2020 (Customizable to 2019 - 2014) |
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Quantitative Units |
Revenue in USD Million, Volumes in Units, Pricing in USD |
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Segments Covered |
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Countries Covered |
U.S., Canada, Mexico |
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Market Players Covered |
KALSINT (U.S.), Queenex (UAE), American waste & Textiles, LLC (U.S.), Riverside Paper Co. lnc. (U.S.), National Wiper Alliance lnc. (U.S.), Larsen Packaging products, lnc. (U.S.), Ovasco Industries (U.S.), Carl Hubenthal GmbH& Co. KG. (Germany), Georgia-Pacific (U.S.), METSÄ TISSUE (Finland), Procter & Gamble (U.S.), KCWW (U.S.), CARE Ratings Limited (India), HengAn (China), SHP Group (Slovakia), Grigeo (Lithuania), Essity Aktiebolag (publ) (Sweden) |
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Market Opportunities |
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Tissue Towel Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:
Drivers
- Increased Demand For Tissue Towel
The tissue towel market is growing due to changing weather conditions, rising demand in other industries such as construction, and changing weather. The spike influences the tissue towel market in demand for tissue towels in emerging sectors such as outdoor activities and new regions, expansion in homes as a result of changing climatic conditions, and rising occurrences of flu and common cold increasing the demand for paper towels.
The factors such as the various benefits associated with the usage of tissue towels, including the prevention of communication of infections, the increase in the tourism and hospitality industry and the rising number of working women will further propel the growth rate of tissue towel market. Additionally, the rise in health consciousness among population, high use of these paper towels owing to its cost-effectiveness and widespread, change in consumer lifestyle combined with the rapid urbanization will also drive market value growth. The expansion of the hospitality industry and surge in disposable income of people are projected to bolster the market's growth.
Opportunities
- Eco-Friendly and Affordable Tissues
Furthermore, the development of eco-friendly biodegradable disposable tissues extend profitable opportunities to the market players in the forecast period of 2022 to 2029. Additionally, the development of affordable tablet tissues for developing countries will further expand the future growth of the tissue towel market.
Restraints/Challenges
- Concerns Regarding Environment
The growing concerns over the production of these towels, which include many pollution-causing aspects which harm environment, such as hazardous waste disposal and deforestation are projected to stymie the tissue towel market's expansion.
- Stringent Regulations
Moreover, the strengthening of regulations towards deforestation are also expected to hamper growth of the global tissue towel market.
- Raw Material Prices
Also, the fluctuation in raw material prices impacting bottom line of manufacturers is anticipated to be a demerit for the tissue towel market. Therefore, this will challenge the tissue towel market growth rate.
This tissue towel market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the tissue towel market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Tissue Towel Market
The recent outbreak of coronavirus had a positive impact on the tissue towel market as there was huge demand for the tissue towels. The rise in paper towel demand can be attributed to increased consumer awareness of the need for cleanliness and sanitization, which can be achieved using paper towels. They were primarily used for quickly wiping and drying hands and wiping areas that were potentially contaminated or regularly handled by several persons, such as door handles and cups. This product became a must-have in the consumer's list due to its ease of use, high absorption rate, and one-time use. Furthermore, several users using the same cloth towel raised the risk of virus contamination, making the paper towel a better and safer alternative.
North America Tissue Towel Market Scope
The tissue towel market is segmented on the basis of product type, end-use and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product Type
- Rolled Towels
- Folded Towels
- Napkins and Luxury Towels
- Boxed Towels
End-Use
- Personal Care
- Home Care
- Healthcare
- Hospitality
- Commercial
- Others
Distribution Channel
- Direct Sales
- E-Commerce
- Retail Stores
- Others
Tissue Towel Market Regional Analysis/Insights
The tissue towel market is analyzed and market size insights and trends are provided by country, type, product type, end-use and distribution channel as referenced above.
The countries covered in the tissue towel market report are U.S., Canada and Mexico in North America.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Tissue Towel Market Share Analysis
The tissue towel market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to tissue towel market.
Some of the major players operating in the tissue towel market are
- KALSINT (U.S.)
- Queenex (UAE)
- American waste & Textiles, LLC (U.S.)
- Riverside Paper Co. lnc. (U.S.)
- National Wiper Alliance lnc. (U.S.)
- Larsen Packaging products, lnc. (U.S.)
- Ovasco Industries (U.S.)
- Carl Hubenthal GmbH& Co. KG. (Germany)
- Georgia-Pacific (U.S.)
- METSÄ TISSUE (Finland)
- Procter & Gamble (U.S.)
- KCWW (U.S.)
- CARE Ratings Limited (India)
- HengAn (China)
- SHP Group (Slovakia)
- Grigeo (Lithuania)
- Essity Aktiebolag (publ) (Sweden)
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