North America Usage-Based Insurance Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

 Usage-Based Insurance Market Size

• The North America Usage-Based Insurance Market size was valued at USD 24.57 billion in 2024 and is expected to reach USD 116.15 billion by 2032, at a CAGR of 21.43% during the forecast period
• This growth is driven by factors such as the cheap insurance premium in comparison to the regular insurance premiums and stringent government regulations on telematics

Usage-Based Insurance Market Analysis

• Usage-Based Insurance (UBI) is transforming the auto insurance landscape by leveraging telematics, GPS tracking, and real time driving data to offer personalized premiums based on actual driving behavior. This model promotes safer driving habits, improves risk assessment for insurers, and provides cost-saving opportunities for consumers.
• Market growth in North America is driven by the widespread adoption of telematics devices, increasing penetration of connected vehicles, and growing consumer demand for fair and transparent insurance pricing. Rising concerns about reckless driving and accident reduction have further encouraged UBI adoption.
• US is expected to dominate the North America Usage-Based Insurance market, supported by mature automotive and insurance sectors, favorable regulatory frameworks, and strong partnerships between insurers and telematics providers.
• Canada is emerging as a fast-growing UBI market, fueled by insurance innovation, increasing interest in pay-as-you-drive and pay-how-you-drive models, and government support for connected vehicle infrastructure.
• The Pay-How-You-Drive (PHYD) segment holds the largest market share of 65.34%, driven by insurers’ emphasis on behavioral-based pricing and increasing consumer acceptance of sharing driving data for premium discounts and safety feedback.

Report Scope and Usage-Based Insurance Market Segmentation

Usage-Based Insurance Market Trends

“Integration of AI, Telematics, and Vehicle Connectivity in UBI Programs”

• A major trend reshaping the North American UBI market is the growing integration of artificial intelligence (AI), telematics, and advanced vehicle connectivity to deliver real-time insights into driver behavior, risk assessment, and personalized pricing.
• These technologies enable insurers to offer dynamic policies such as Pay-How-You-Drive (PHYD) and Pay-As-You-Drive (PAYD), which reward safer driving habits and help reduce accident rates.
  • For Instance:  In December 2024, Allstate enhanced its Drivewise program by integrating AI-powered crash detection and personalized driving tips via mobile apps, significantly improving user engagement and policyholder retention.
• The trend toward connected vehicles and smartphone-based telematics is expanding UBI accessibility, especially among younger, tech-savvy drivers.

Usage-Based Insurance Market Dynamics

Driver

“Rising Demand for Fair and Personalized Auto Insurance Premiums”

• One of the main drivers of UBI growth in North America is the rising consumer demand for insurance products that reflect actual driving behavior rather than static demographic risk profiles.
• UBI allows policyholders to lower their premiums by demonstrating safe driving, making it especially attractive for young drivers, urban commuters, and low-mileage users.
  • For instance: In July 2024, Progressive Insurance reported a 20% increase in enrollment in its Snapshot program, driven by consumer demand for data-driven, cost-effective auto insurance solutions.
• Insurers are leveraging UBI to improve risk modeling, reduce fraudulent claims, and enhance customer retention through transparent pricing.

Opportunity

“Expansion of UBI Through Smartphone-Based Telematics and Embedded OEM Platforms”

• The increasing use of smartphone sensors and embedded OEM telematics systems presents a major opportunity for UBI program expansion across North America.
• These platforms lower the barriers to entry for both insurers and consumers, eliminating the need for plug-in devices and enabling real-time driver feedback.
  • For instance: In January 2025, Liberty Mutual partnered with Ford Motor Company to integrate UBI features directly into Ford’s connected vehicle platform, allowing drivers to opt in to usage-based discounts seamlessly through their infotainment system.
• As automakers continue to roll out connected vehicle models, insurers can scale UBI programs more efficiently and enhance underwriting accuracy.

Restraint/Challenge

“Privacy Concerns and Regulatory Ambiguity in Telematics Data Use”

• A significant challenge in the North American UBI market is the ongoing concern around user data privacy, transparency, and consent in telematics-based policies.
• Consumers often hesitate to enroll in UBI programs due to fears of constant surveillance, unclear data ownership, or potential misuse of driving data.
  • For Instance: In October 2024, a class-action lawsuit was filed in California against a regional insurer over alleged unauthorized use of telematics data for non-pricing decisions, sparking debate on telematics regulation.
• Additionally, the lack of standardized data privacy laws across U.S. states and Canada complicates insurer compliance and hinders broader adoption of UBI offerings. While not halting growth, these factors create barriers to trust and user participation

Usage-Based Insurance Market Scope

The market is segmented on the basis of Vehicle Type, Package Type, Device Offering, Technology, Vehicle Age, Electric and Hybrid Vehicle Type

In 2025, the Pay-How-You-Drive (PHYD) is projected to dominate the market with a largest share in Package Type segment

The Pay-How-You-Drive (PHYD) segment is expected to dominate the North America UBI market with  65.34% in 2025, owing to its ability to provide highly personalized premiums based on individual driving behavior. Insurers favor PHYD models for their accuracy in risk assessment, while consumers benefit from lower premiums by demonstrating safe driving habits. The increasing adoption of telematics-enabled vehicles and mobile-based monitoring solutions is accelerating this segment’s growth, especially among younger and urban drivers looking for flexible insurance options.

The passenger car is expected to account for the largest share during the forecast period in Vehicle Type segment

In 2025, the passenger car segment is expected to dominate the market with the largest market share of 61.31% due to the high penetration of private car ownership and increasing consumer awareness of personalized insurance plans. The rise in smartphone-based UBI applications and connected car features is making it easier for individual drivers to participate in usage-based policies, leading to greater adoption in this segment compared to commercial vehicles or heavy-duty fleets.

Usage-Based Insurance Market Regional Analysis

“US Holds the Largest Share in the Usage-Based Insurance Market”

• The US is the dominant country within North America, accounting for the largest share due to its well established automotive and insurance industries.
•  Major insurers such as Progressive, Allstate, and State Farm have significantly expanded their UBI offerings through smartphone based apps and plug-in devices. The growing use of IoT, AI, and real-time driving analytics is enabling insurers to offer dynamic pricing models, improve risk assessment, and enhance customer engagement.
• Additionally, U.S. drivers have shown strong interest in pay-as-you-drive and pay-how-you-drive policies, especially among tech-savvy millennials and cost-conscious consumers seeking lower premiums through safe driving behavior.

“Canada is Projected to Register the Highest CAGR in the Usage-Based Insurance Market”

• Canada is also witnessing steady growth in UBI adoption, supported by increasing consumer awareness, expansion of connected car services, and insurer initiatives targeting younger drivers. Canadian insurers are piloting incentive-based programs and leveraging smartphone telematics to gain a competitive edge.
• The region's overall growth is reinforced by the expanding use of data analytics, rising vehicle connectivity, and a shift toward digital insurance models, positioning North America as a global leader in usage-based insurance innovation.

Usage-Based Insurance Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

The Major Market Leaders Operating in the Market Are:

• Cambridge Mobile Telematics (U.S.)
• insurethebox  (U.K.)
• Progressive Casualty Insurance Company (U.S.)
• Modus Group, LLC.(U.S.)
• Inseego Corp. (U.S.)
• Lemonade Inc. Metromile (U.S.)
• The Floow Limited (U.K.)
• Allstate Insurance Company (U.S.)
• Octo Group S.p.A (Italy)
• TomTom International BV.  (Netherlands)
• UNIPOLSAI ASSICURAZIONI S.P.A. (Italy)
• Liberty Mutual Insurance (U.S.)
• Equitable Holdings, Inc.(Italy)
• MAPFRE (Spain)
• Sierra Wireless (Canada)
• Verizon (U.S.)
• Allianz Partners  (Germany)

Latest Developments in North America Usage-Based Insurance Market

• In March 2025, Progressive Corporation launched Snapshot Pro, a UBI program tailored for small and medium-sized commercial fleets in North America. This program leverages telematics to monitor driving behaviors such as speed, braking patterns, and idle times. Fleet operators receive real-time feedback and potential premium discounts based on driving performance. Snapshot Pro aims to enhance safety, reduce operational costs, and provide more personalized insurance solutions for commercial vehicle operators.
• In March 2025, Munich Re, through its primary insurance arm Ergo, announced the acquisition of the remaining 71% stake in Next Insurance, valuing the U.S.-based digital insurer at USD 2.6 billion. Next Insurance specializes in providing tailored insurance solutions for small businesses, utilizing data analytics and digital platforms. This acquisition strengthens Munich Re's presence in the U.S. market and underscores the growing importance of digital and usage-based insurance models in the small business sector.
• In February 2025, Inmarsat, a global satellite communication provider, entered into a strategic partnership with Petrofac, a leading oilfield services company, to deliver advanced communication solutions for remote oilfield operations. The collaboration focuses on deploying Inmarsat's Global Xpress (GX) network to enable high-speed, secure communications in offshore and onshore oilfields. This partnership aims to improve real-time collaboration, asset management, and operational efficiency for Petrofac’s oil and gas projects.
• In April 2025, Octo Telematics announced significant enhancements to its UBI analytics platform, incorporating advanced machine learning algorithms to better assess driver behavior and risk profiles. The updated platform offers insurers more accurate risk assessments, enabling more personalized premium pricing. These innovations aim to improve customer engagement and retention by providing drivers with detailed feedback and incentives for safe driving habits.
• In May 2025, Hub International, a leading insurance brokerage, secured a USD 1.6 billion minority investment, elevating its valuation to USD 29 billion. This capital infusion is intended to support Hub's strategic acquisitions and expansion into emerging insurance markets, including usage based insurance. The investment reflects growing investor confidence in the scalability and profitability of UBI models within the broader insurance industry. 

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