- In May 2024, Hisamitsu Pharmaceutical Co. Inc. announced, that it has been recognized by Euromonitor International as the top global OTC topical analgesic patch brand, with Salonpas leading for eight consecutive years since 2016. The company also received an award for holding the largest market share in this category for seven years. This recognition helped Hisamitsu Pharmaceutical reinforce its market leadership and enhance its brand credibility, potentially driving increased consumer trust and sales
- In December 2023, Hisamitsu Pharmaceutical Co. Inc., SAGA Hisamitsu Springs, and Tosu City signed an agreement to use "Salonpas Arena" as a disaster shelter to aid recovery efforts during major disasters. The arena served as an evacuation center with backup power and water systems. This initiative enhanced Hisamitsu Pharmaceutical’s community engagement and corporate social responsibility profile, strengthening its reputation and local support
- In October 2020, Hisamitsu Pharmaceutical Co. Inc. announced that it will supply the following products to 18 JOC member organizations: 1,600 pieces of Air Salonpas Jet α 25 mL, 1,440 pieces of Air Salonpas Z 120 mL, and 1,020 pieces of Air Salonpas Jet α 100 mL. This support enhanced Hisamitsu Pharmaceutical’s visibility and goodwill within the sports community, potentially leading to increased brand recognition and loyalty
- In May 2020, Hisamitsu Pharmaceutical Co. Inc. announced that Euromonitor International named "Salonpas" the top global OTC topical analgesic patch brand for fourth year in a row, and recognized the company for holding the largest market share in this category for three years. This recognition boosted Hisamitsu Pharmaceutical's market leadership and enhanced its brand reputation, potentially driving further growth and consumer confidence
- In March 2022, Pigeon Corporation received a Consumer-Oriented Activity Commendation at the 7th ACAP Consumer-Oriented Activity Awards. The awards were hosted by the Association of Consumer Affairs Professionals (ACAP). This commendation recognizes praiseworthy behaviour from businesses or other organizations that promote or contribute to consumer-oriented management
