- In March 2022, Aurora Cannabis Inc. acquired Terra Farma Inc., bolstering its Canadian and Europe’s market presence. The integration of Terra Farma's Thrive team into Aurora's portfolio aims to enhance its Canadian recreational offerings, focusing on premium cannabis products such as dried flowers, pre-rolls, vapor products, and concentrates
- In January 2021, Canopy Growth Corporation launched nine retail franchised cannabis outlets across Ontario, aiming to meet rising consumer demands and boost sales. This expansion reflects the company's strategic efforts to capture market opportunities and strengthen its retail footprint
