U.S. Energy Drinks Market- Industry Trends and Forecast to 2026

  • Food & Beverage
  • Published Report
  • Dec 2018
  • North America
  • 350 Pages
  • No of Tables: 60
  • No of Figures: 220

U.S. Energy Drinks Market, By Product Type (Non Alcoholic, Alcoholic), Type (Inorganic, Organic), Application (Before Exercise, Recovery, During Exercise), Consumption Time (Before 11 am, Post 9 pm, 11-2 pm, 2-5 pm, 5-9 pm), Ingredients (Taurine, Caffeine, Guarana, Vitamin B, L-Cartinine, Antioxidants, Others), Distribution Channel (Store Based Retailers, Non Store Retailing), Geography (North America, Asia-Pacific, Europe, South America, Middle East and Africa)- Industry Trends and Forecast to 2026

Energy Drinks provide the benefits among people such as instant energy, refreshment, increased attention and reaction speed..  There are many ingredients such as caffeine, taurine, vitamins, herbs and many other components are present in energy drink.  Taurine, one kind of amino acid and is a building block of protein. The products are available in corner stations, bars and gas stations. These products are found in shops along with sport drinks, juices, and soft drinks.

The energy drinks are available in many brands such as red bull energy drink, impulse energy drink, dark dog, shark energy drinks, hype energy drinks and many others. About 60.0% of the consumers of energy drinks are male and 35.0% of people consuming energy drinks are above 35 years age.

U.S. energy drinks market is expected to reach USD 80,924.49 million by 2026 and is projected to register a healthy CAGR of 12.6% in the forecast period 2019 to 2026. The new market report contains data for historic years 2017, the base year of calculation is 2018 and the forecast period is 2019 to 2026.

Segmentation: U.S. Energy Drinks Market

U.S. energy drinks market is categorized based on basis of products type, type, application, consumption time, ingredients and distribution channel.

  • On the basis of product type, the market is segmented into alcoholic and non-alcoholic. In 2018, non-alcoholic segment is expected to dominate the U.S. energy drinks market with 82.7% market share and is expected to reach USD 67,901.36 million by 2026 from USD 26,128.24 million in 2018, growing at the highest CAGR of 12.8% in the forecast period 2019 to 2026.

    • In May 2018, Hype Energy (U.K.) launched their energy drinks as international energy drinks in the United Kingdom. With this launch lifestyle brand of the company continues to expand distribution.

  • On the basis of type, the market is segmented into organic and inorganic. In 2018, inorganic segment is expected to dominate the U.S. energy drinks market with 67.3% market share and is expected to reach USD 53,603.44 million by 2026 from USD 21,262.76 million in 2018, growing at the CAGR of 12.4% in the forecast period 2019 to 2026. However, organic segment is expected to grow at the highest CAGR of 13.1% in the forecast period, and is expected to reach USD 27,321.05 million in 2026 from USD 10,331.24 million in 2018 in the forecast period of 2019 to 2026.

    • In October 2017, PepsiCo Inc, an American company launched energy drink, an organic energy drink in India. This is the second attempt made by the company to crack the energy drink market in the country India. With this launch this American company expanded its business in India.

  • On the basis of application, the market is segmented into before exercise, during exercise and recovery. In 2018, before exercise segment is expected to dominate the U.S. energy drinks market with 45.7% market share and is expected to reach USD 38,073.47 million by 2026 from USD 14,438.46 million in 2018, growing at the highest CAGR of 13.0% in the forecast period 2019 to 2026.

    • In November 2018 according to Business Standard, Coca-Cola Co (U.S.) planned to launch its first energy drinks which will come under the Coke brand name. Such decision taken by the company may help in growth of the market in future due to more demand and fulfilment of the same by the company.

  • On the basis of consumption time, the market is segmented into before 11 am, 11-2 pm, 2-5 pm, 5-9 pm and post 9. In 2018, before 11 am segment is expected to dominate the U.S. energy drinks market with 35.0% market share and is expected to reach USD 30,032.11 million by 2026 from USD 11,057.90 million in 2018, growing at the highest CAGR of 13.4% in the forecast period 2019 to 2026.

    • In May 2017, Gatorade is a brand of sports drinks is a part of PepsiCo. Ltd. (U.S.) launched energy drink in market such as carbonated drink which contains caffeine, sugar and other vitamins. This helped in improvement in the financial status of the company.

  • On the basis of ingredients, the market is segmented into caffeine, taurine, guarana, vitamin b, l-carnitine, antioxidants and others. In 2018, taurine segment is expected to dominate the U.S. energy drinks market with 23.7% market share and is expected to reach USD 21,498.42 million by 2026 from USD 7,487.78 million in 2018, growing at the highest CAGR of 14.2% in the forecast period 2019 to 2026.

    • In January 2015, Amway solidifies position in energy drink market with acquisition of XS Energy brand. (U.S.) This acquisition led expansion of their business in other geographic regions as already it has expansion in some region such as U.S., Japan, South Korea and Australia.

  • On the basis of distribution channel, the market is segmented into store-based retailers and non-store retailing. Store-based retailers are further sub-segmented into grocery retailers, supermarkets/hypermarkets, convenience stores and others. In 2018, store based retailers segment is expected to dominate the U.S. energy drinks market with 71.3% market share and is expected to reach USD 58,250.75 million by 2026 from USD 22,526.52 million in 2018, growing at the highest CAGR of 12.7% in the forecast period 2019 to 2026.

    • In January 2018, Britvic PLC. (U.K.) launched new health and sustainability program. It helped consumers in making healthier choices, reduces the company’s environmental impact and supports well-being in communities. The aim was to make people, community and planet healthier.

Competitive Analysis: U.S. Energy Drinks Market

Some of the prominent participants operating in this market are PepsiCo, Inc , Red Bull GmbH, T.C. Pharma, DOHLER, Rockstar, Inc., Amway, Britvic PLC., Frucor Suntory, D'ANGELO,.,  HYPE ENERY DRINKS, MUTALO GROUP, XYIENCE, INC., THE COCA-COLA COMPANY, AJE, Monster Energy Company, among others.

Product launch:

  • In October 2017, PepsiCo Inc, an American company launched energy drink Sting in India. This is the second attempt made by the company to crack the energy drink market in the country India. With this launch this American company expanded its business in India.
  • In January 2018, Britvic PLC. (U.K.) launched new health and sustainability program. It helped consumers in making healthier choices, reduces the company’s environmental impact and supports well-being in communities. The aim was to make people, community and planet healthier.
  • In May 2017, Gatorade is a brand of sports drinks is a part of PepsiCo. Ltd. (U.S.) launched energy drink in market such as carbonated drink which contains caffeine, sugar and other vitamins. This helped in improvement in the financial status of the company.
  • In November 2018 according to Business Standard, Coca-Cola Co (U.S.) planned to launch its first energy drinks which will come under the Coke brand name. Such decision taken by the company may help in growth of the market in future due to more demand and fulfilment of the same by the company.

Research Methodology: U.S. Energy Drinks Market

Primary Respondents:

Key Opinion Leaders (KOL’s): Manufacturer, Healthcare Professionals, Doctors, Nurses, Medical practitioners. Industry Participants: CEO’s, V.P.’s, Marketing/Product Managers, Market Intelligence Managers and, National Sales Managers


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