- In September 2024, Alltech and EnviroEquine announced a strategic licensing agreement to incorporate Alltech's technologies into EnviroEquine’s supplements. This agreement enhanced product quality and helped the company to expand its brand presence in North America and Europe
- In August 2024, Hubbard Feeds an Alltech company, introduced Recharge, a line of products designed to optimize beef cattle intake, enhance performance, and improve profitability. Recharge supports cattle well-being, particularly during stress, with proven improvements in feed efficiency and growth
- In September, Equine Network has partnered with Absorbine and Sentinel to launch “My New Horse”, a brand offering resources and community for new horse owners and riders. The platform provides expert advice, how-to videos, budgeting tips, and social connections to help new equestrians feel confident and equipped on their horse ownership journey
- In September 2019, Purina Omolene Horse Feed introduced an exciting update by adding Outlast Gastric Support Supplement to its line-up. This enhancement provides daily gastric support in every meal, helping horses manage gastric discomfort, which affects up to 90% of active horses. The updated Omolene feeds, now featuring improved packaging, offer enhanced performance nutrition for all types of horses, from active pleasure to top competitors, ensuring optimal health and support
