U.S. Frozen Yogurt Market – Industry Trends and Forecast to 2031

U.S. Frozen Yogurt Market , By Product Type (Full Fat, Low Fat , Fat-Free), Source Type (Animal-Based, Plant-Based, Artificial), Sweetener (Natural Sweetener, Sugar-Free), Flavor (Chocolate, Strawberry, Banana, Pineapple, Mango, Lemonade, Peach, Other Flavors), Category (Plain And With Inclusions, Toppings), Distribution Channel (Yogurt Shops/Parlors, Online, Store-Based Retailing, Specialty Stores) – Industry Trends and Forecast to 2031.

U.S. Frozen Yogurt Market Analysis and Size

The frozen yogurt market is majorly used in dessert and snack industry. With its perceived health benefits compared to traditional ice cream, frozen yogurt has become a popular choice for health-conscious consumers seeking a tasty treat. The customizable nature of frozen yogurt, allowing for various toppings and flavors, has contributed to its popularity in the foodservice sector, including standalone frozen yogurt shops and as an offering in other dessert establishments. This versatility and perceived health appeal make frozen yogurt a sought-after option in the dessert market.

Data Bridge Market Research analyses the U.S. frozen yogurt market, which was USD 347.72 million in 2023, is expected to reach USD 461.43 million by 2031, at a CAGR of  3.60% during the forecast period 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

U.S. Frozen Yogurt Market Scope and Segmentation  

Market Definition

Frozen yogurt is a frozen dessert made from yogurt and other dairy products. It has a similar taste and texture to ice cream but is typically lower in fat and calories. It is often served with a variety of toppings such as fruit, nuts, and syrups, making it a popular and customizable treat. Frozen yogurt gained popularity as a healthier alternative to traditional ice cream.

U.S. Frozen Yogurt Market Dynamics

Drivers

• Health Awareness Increases Demand Among the Consumers

As individuals become more conscious of their dietary choices, the preference for frozen yogurt, perceived as a healthier alternative to traditional desserts, has witnessed a significant uptick. With a focus on nutrition and wellness, consumers are increasingly drawn to frozen yogurt's lower fat and calorie content, driving the market's growth as it aligns with evolving health-conscious lifestyles.

• Adoption of Premium Products Increases Among Consumers with Higher Incomes

Rising disposable income significantly impacts the frozen yogurt market as consumers with higher incomes are more inclined to indulge in premium and healthier dessert options. As people experience an increase in disposable income, they are more such asly to allocate a portion of their spending on lifestyle and luxury items, including specialty foods such as frozen yogurt. This economic trend enables consumers to explore and embrace the perceived premium quality of frozen yogurt, fostering sustained growth in the market as it becomes more accessible to a broader consumer base.

Opportunities

• Expanding Foodservice Industry Enhances the Accessibility of Frozen Yogurt

The expanding foodservice industry presents a significant opportunity for the frozen yogurt market. As more restaurants, cafes, and dessert shops emerge, frozen yogurt becomes an attractive addition to their menus. The versatile nature of frozen yogurt allows for easy incorporation into various culinary creations, appealing to a broad customer base. Collaborations with foodservice establishments and strategic placement in high-traffic areas can enhance the visibility and accessibility of frozen yogurt, tapping into the increasing consumer demand for diverse and innovative dessert options.

• Advancement in Food Technology Enhance Product Quality

The continuous advancement in food technology presents a compelling opportunity for the U.S. frozen yogurt market. Integration of innovative technologies, such as advanced freezing methods, flavor encapsulation techniques, and quality monitoring systems, can enhance product quality and shelf life. Leveraging automation in production processes and incorporating digital solutions for ordering and customer engagement can streamline operations, reduce costs, and elevate the consumer experience, positioning businesses for sustained growth and competitiveness in the market.

Restraints/Challenges

• Seasonal Demand Fluctuations Lead to Revenue Volatility

The demand for frozen yogurt tends to be highly seasonal, with higher consumption during warmer months and a decline during colder seasons. This seasonality can lead to revenue volatility and operational challenges for frozen yogurt businesses.. In colder months, consumers may shift preferences towards warmer desserts, impacting the market's sales.

• Growing Popularity of Healthy Alternatives

While frozen yogurt is often considered a healthier option compared to traditional ice cream, evolving consumer preferences for low-sugar, plant-based, or natural ingredient alternatives may divert demand towards other healthier dessert options. This trend reflects a broader shift in consumer consciousness towards well-being and nutrition, challenging the market to adapt and innovate to meet the changing demands for healthier alternatives in the dessert category.

This U.S. frozen yogurt market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the U.S. frozen yogurt market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In June 2022, Noosa, under Sovos Brands, debuted its inaugural line of Noosa Frozen Yoghurt Gelato, featuring enticing flavors such as chocolate fudge, strawberries & cream, sea salt caramel, and honey vanilla bean, marking a flavorful expansion into the frozen dessert market
• In June 2022, Yogurtland launching two exclusive summer flavors, strawberry mango sorbet and passion fruit mango tart. The Strawberry Mangonada cup, available solely online, reflects the company's innovative approach to reach customers through platforms such as yogurt-land.com, the Yogurtland app, and DoorDash
• In April 2022, Yasso, the frozen Greek yogurt brand, introduced a novel product – frozen Greek yogurt Mochi. The delightful treat combines creamy frozen Greek yogurt with sweet, fluffy rice dough, available in chocolate, mango, vanilla, and strawberry flavors, adding a unique twist to the frozen dessert landscape

U.S. Frozen Yogurt Market Scope

The U.S. frozen yogurt market is segmented based on product type, source type, sweetener, flavor, category, and distribution channel.  The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

Product Type

• Full Fat
• Low Fat
• Fat-Free

Source Type

• Animal-Based
• Plant-Based
• Artificial

Sweetener

• Natural Sweetener
• Sugar-Free

Flavor

• Chocolate
• Strawberry
• Banana
• Pineapple
• Mango
• Lemonade
• Peach
• Other Flavors

Category

• Plain And With Inclusions
• Toppings

Distribution Channel

• Yogurt Shops/Parlors
• Online
• Store-Based Retailing
• Specialty Stores

Competitive Landscape and U.S. Frozen Yogurt Market Share Analysis

The U.S. frozen yogurt market's competitive landscape provides details by the competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width, and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the company’s focus on the U.S. frozen yogurt market.

Some of the major players operating in the U.S. frozen yogurt market are:

• MENCHIE’S GLOBAL HEADQUARTERS  (U.S.)
• TCBY (U.S.)
•  Yogurtland Franchising, Inc.  (U.S.)
• MTY Franchising U.S., Inc.  (U.S.)
• Red Mango, LLC.  (U.S.)
• Kahala Franchising, L.L.C.  (U.S.)
• Orange Leaf, LLC (U.S.)
• Yogen Früz  (Canada)
• Cups Frozen Yogurt  (U.S.)
• Nestlé  (Switzerland)
• HEB, LP  (U.S.)
• LOVE OAK LLC  (U.S.)
• Coolberry Frozen Yogurt (U.S.)
• U-Mix Frozen Yogurt (U.S.)
• Purple Kiwi Frozen Yogurt (U.S.)
• Cups Frozen Yogurt  (U.S.)
• Peachwave Yogurt (U.S.)
• Monster Yogurt  (U.S.)
• Kelani Yogurt LLC.  (U.S.)
• Yumilicious  (U.S.)
• CRAZE  (U.S.)
• Kemps LLC  (U.S.)