U.S. Frozen Yogurt Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

What is the U.S. Frozen Yogurt Market Size and Growth Rate?

• The U.S. frozen yogurt market size was valued at USD 360.23 million in 2024 and is expected to reach USD 478.04 million by 2032, at a CAGR of 3.60% during the forecast period
• The frozen yogurt market continues to witness significant advancement, with innovative flavors and healthier formulations driving consumer interest. This trend benefits both producers and consumers, as it fosters product diversification and promotes healthier dessert options
• As demand grows, opportunities for market expansion and revenue generation abound, promising a prosperous future for the frozen yogurt industry

What are the Major Takeaways of Frozen Yogurt Market?

• The growing pharmaceutical industry worldwide, driven by an increasing global population and prevalence of diseases, generates higher demand for pharmaceutical ingredients such as sodium lactate used in various formulations
• Sodium lactate's ability to extend the shelf life and enhance stability in pharmaceutical formulations, especially in parenteral solutions, injectables, and oral medications, is a significant driver for its use in the industry
• The low fat segment dominated the market with the largest revenue share of 45.2% in 2024, attributed to growing consumer preference for healthier dessert alternatives with reduced calorie content

Report Scope and Frozen Yogurt Market Segmentation       

What is the Key Trend in the Frozen Yogurt Market?

“Rising Demand for Health-Oriented and Functional Frozen Yogurt Products”

• A key trend in the frozen yogurt market is the growing consumer shift toward health-conscious desserts that offer probiotics, low fat, and reduced sugar content compared to traditional ice creams
• This demand is fueled by rising awareness around gut health, lactose intolerance, and the benefits of live active cultures found in frozen yogurt
  • For instance, in February 2025, Yogurtland launched a new line of plant-based frozen yogurts enriched with probiotics and fortified with vitamins to target health-focused millennials and Gen Z consumers
• Major brands are also innovating with dairy-free, high-protein, and functional frozen yogurt lines to address evolving dietary trends
• Consumers are increasingly reading nutritional labels and seeking desserts that support digestive wellness, immunity, and weight management
• This trend is reshaping product development, with frozen yogurt brands repositioning offerings to align with clean-label, functional, and guilt-free indulgence categories

What are the Key Drivers of Frozen Yogurt Market?

• The growing health and wellness trend globally is encouraging consumers to opt for frozen yogurt over traditional high-calorie desserts, boosting overall market demand
• In April 2024, Menchie’s frozen yogurt expanded its product range with sugar-free and keto-friendly options to cater to the rising demand for low-carb alternatives
• Increasing lactose intolerance cases are pushing consumers toward frozen yogurt products made from alternative milks such as almond, coconut, and oat
• Expanding foodservice channels, such as cafes and quick-service restaurants offering customizable frozen yogurt options, is supporting broader market penetration
• Strong marketing campaigns highlighting the probiotic and digestive health benefits of frozen yogurt are resonating with health-focused urban consumers
• Together, these drivers are contributing to the frozen yogurt market’s expansion across retail, online, and foodservice channels in both developed and emerging economies

Which Factor is challenging the Growth of the Frozen Yogurt Market?

• A key challenge in the frozen yogurt market is the intense competition from alternative healthy desserts such as dairy-free ice creams, smoothie bowls, and fruit-based sorbets
  • For instance, in 2024, Nestlé expanded its plant-based ice cream line in Europe, gaining traction among vegan and health-conscious buyers and intensifying pressure on frozen yogurt brands
• High operating and storage costs due to cold chain requirements make logistics and distribution expensive, especially in warm-climate or remote regions
• Furthermore, consumer misconceptions around yogurt’s sugar content can negatively affect purchase decisions, especially among diabetic or weight-conscious individuals
• Flavor fatigue and limited innovation in some markets have led to declining repeat purchases among younger demographics
• Overcoming these challenges with continuous flavor innovation, affordable options, and educational marketing around nutritional value will be key to long-term growth

How is the Frozen Yogurt Market Segmented?

The market is segmented on the basis of product type, source type, sweetener, flavor, category, and distribution channel.

• By Product Type

On the basis of product type, the frozen yogurt Market is segmented into full fat, low fat, and fat-free. The low fat segment dominated the market with the largest revenue share of 45.2% in 2024, attributed to growing consumer preference for healthier dessert alternatives with reduced calorie content. This variant strikes a balance between taste and health, making it highly popular across age groups.

The fat-free segment is anticipated to witness the fastest growth during 2025–2032, fueled by increasing demand from fitness-conscious consumers and expanding product availability in diet-centric categories.

• By Source Type

On the basis of source type, the market is segmented into animal-based, plant-based, and artificial. The animal-based segment held the highest market share of 53.7% in 2024, due to its widespread availability, traditional consumer preference, and strong product positioning in dairy-rich regions.

The plant-based segment is projected to grow at the highest CAGR over the forecast period, driven by rising veganism, lactose intolerance, and sustainability awareness.

• By Sweetener

On the basis of sweetener, the market is segmented into natural sweetener and sugar-free. The natural sweetener segment accounted for the largest share of 58.9% in 2024, owing to rising health consciousness and clean-label demand among consumers avoiding artificial ingredients.

The sugar-free segment is expected to expand rapidly in coming years, supported by the increasing prevalence of diabetes and the growing popularity of keto and low-carb diets.

• By Flavor

On the basis of flavor, the market is segmented into chocolate, strawberry, banana, pineapple, mango, lemonade, peach, and other flavors. The strawberry segment led the market with a revenue share of 21.8% in 2024, driven by its broad appeal, availability in multiple variants, and strong presence in both retail and foodservice formats.

The mango segment is expected to register the fastest growth, especially in tropical regions and Asian markets, where mango is a culturally preferred flavor.

• By Category

On the basis of category, the market is segmented into plain and with inclusions and toppings. The with inclusions and toppings segment dominated with a market share of 61.3% in 2024, attributed to the customization trend, consumer preference for textural variety, and premium offerings in parlors and stores.

The plain segment, though smaller, is growing steadily due to its appeal among health-conscious consumers and its use in DIY mix-ins at home.

• By Distribution Channel

On the basis of distribution channel, the market is segmented into yogurt shops/parlors, online, store-based retailing, and specialty stores. The yogurt shops/parlors segment captured the largest share of 48.6% in 2024, supported by experiential retail, flavor personalization, and impulse purchases at point of sale.

The online channel is projected to grow at the highest rate during the forecast period, driven by digital convenience, doorstep delivery, and availability of niche brands targeting health and lifestyle segments.

Which are the Top Companies in Frozen Yogurt Market?

The frozen yogurt Market industry is primarily led by well-established companies, including:

• MENCHIE’S GLOBAL HEADQUARTERS (U.S.)
• TCBY (U.S.)
• Yogurtland Franchising, Inc. (U.S.)
• Franchise MTY Inc. (U.S.)
• Red Mango, LLC. (U.S.)
• Kahala Franchising, L.L.C. (U.S.)
• Orange Leaf, LLC (U.S.)
• Yogen Früz (Canada)
• Cups Frozen Yogurt (U.S.)
• Nestlé (Switzerland)
• HEB, LP (U.S.)
• LOVE OAK LLC (U.S.)
• Coolberry Frozen Yogurt (U.S.)
• U-Mix Frozen Yogurt (U.S.)
• Purple Kiwi Frozen Yogurt (U.S.)
• Cups Frozen Yogurt (U.S.)
• Peachwave Yogurt (U.S.)
• Monster Yogurt (U.S.)
• Kelani Yogurt LLC. (U.S.)
• Yumilicious (U.S.)
• CRAZE (U.S.)
• Kemps LLC (U.S.)

What are the Recent Developments in U.S. Frozen Yogurt Market?

• In June 2022, Noosa, part of Sovos Brands, unveiled its debut line of Noosa Frozen Yoghurt Gelato, featuring flavors such as chocolate fudge and honey vanilla bean, signaling a flavorful venture into the frozen dessert market
• In June 2022, Yogurtland introduced two exclusive summer flavors, strawberry mango sorbet, and passion fruit mango tart, alongside the online-exclusive Strawberry Mangonada cup, showcasing innovative customer outreach through platforms such as yogurt-land.com and DoorDash
• In April 2022, Yasso launched frozen Greek yogurt Mochi, blending creamy frozen Greek yogurt with sweet rice dough in chocolate, mango, vanilla, and strawberry flavors, presenting a fresh perspective in the frozen dessert landscape

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