U.S. Maltitol in Chocolate Market – Industry Trends and Forecast to 2030

U.S. Maltitol in Chocolate Market, By Form (Powder, Syrup, and Crystal), Application (Chocolate Products and Chocolate Inclusions),  Distribution Channel (Direct and Indirect) - Industry Trends and Forecast to 2030.

U.S. Maltitol in Chocolate Market Analysis and Insights

Maltitol is the sugar alcohol obtained from various raw materials such as fruits, vegetables, and starches. Maltose sugar from the starches is the source of maltitol and it is used as a low-calorie sweetener in various food & beverage products such as sugar-free chocolates, hard candies, baked goods, chocolate coatings, and chewing gum. The demand for low calorie sweeteners is increasing globally as people are becoming more health conscious and the diabetic population of the world is also increasing. Thus, the demand for maltitol in low calorie chocolates and sugar free chocolates is also increasing worldwide.  

The factors driving the growth of the market are increasing demand for low calorie and sugar free chocolate products, a growing number of health issue caused by regular sugar ingredients, growing adoption of maltitol as a sucrose alternative, and abundant sources of raw material. The factors restraining the market growth are the side effects of maltitol, the high cost of maltitol compared to other sweeteners, and the number of substitutes available in the market. Many companies are expanding their manufacturing facilities to meet the higher demand for chocolates containing maltitol. Data Bridge Market Research analyzes that the U.S. maltitol in chocolate market is expected to reach the value of USD 68.10 million by 2030, at a CAGR of 6.5% during the forecast period.     

U.S. Maltitol in Chocolate Market Definition 

Maltitol is a sugar substitute that is commonly used in the production of chocolate and other confectionery products. It belongs to a group of sweeteners known as polyols or sugar alcohols. Maltitol is derived from maltose, a type of sugar found in grains such as barley. In terms of its chemical structure, maltitol is a disaccharide alcohol composed of two sugar molecules, glucose, and sorbitol. It has a similar taste and sweetness to sugar but with fewer calories. Maltitol is often used as a replacement for sugar in chocolate and other sweet treats to provide a sweet flavor and texture while reducing the overall sugar content.

U.S. Maltitol in Chocolate Market Dynamics

This section deals with understanding the market drivers, opportunities, restraints, and challenges. All of this is discussed in detail below:     

Drivers

• Prevalence of Health Issues Due to Consumption of Regular Sugar Ingredients

The increasing consumption of regular sugar in various food products such as chocolates, cakes, candies, ice-creams, muffins, and biscuits is the major factor contributing to health issues in the American population. The health issues which are related to the overconsumption of sugar on a daily basis are obesity, dental cavities, and diabetes. World Health Organization (WHO) has limited the consumption of food & beverages which has added sugar. This move was taken to improve American public health.

Thus, the increasing population of obese or overweight people is projected to increase the demand for low-calorie sweeteners like maltitol in food products such as chocolates. Hence, the prevalence of health issues due to the consumption of regular sugar ingredients is expected to drive market growth.  

• Rising Consumer Demand for Sugar-Free and Low-Calorie Chocolate Goods

Maltitol is the bulk sweetener known as sugar alcohol. It is non-cariogenic and has very few calorie contents which are half of the calorie content of normal sugar which is 2.1 calories per gram than the 4.0 calories per gram in normal sugar. Thus, the demand for maltitol in low calorie and sugar-free chocolates is increasing in the U.S. The major reason behind the trend of low-calorie food products is the increasing number of health-conscious people around the U.S.

According to the Gama Compass, Latin America has launched 15.8% of the new low calorie foods outlet in the U.S. which contain only 50-150 kcal per 100 g/ml. Thus, the rising consumer demand for sugar-free and low-calorie chocolate goods including chocolates is expected to drive the demand for maltitol in the U.S. chocolate industry in coming years.

Restraint

• Side Effects of Maltitol

Maltitol is an alternative sweetener for normal sugar which is naturally found in some fruits and vegetables. There are various benefits associated with the consumption of maltitol it is a low-calorie sweetener, and helps in preventing dental caries, but the overconsumption of maltitol is hazardous for health as there are several side effects associated with maltitol consumption.

Thus, the side effects associated with the over consumption of maltitol is expected to restrain the market growth.

Opportunity

• Maltitol is a Key Component in Chocolates to Prevent Dental Issues

The increased consumption of sugar led to various negative health concerns such as dental caries and diabetes. Thus, medical professionals and dental professionals are spreading the awareness of replacing normal sugar with alternative sweeteners like maltitol which can be the opportunity for maltitol as a non-caloric sweetener used in chocolate products to prevent dental caries in children.

Thus, the use of maltitol in chocolate products is a great opportunity for the market due to the benefits of maltitol to oral health and people are spending more on oral health. Hence, it is expected to create an opportunity for market growth.

Challenge

• Number of Accessible Alternatives on the Market

Maltitol is an alternative sweetener to normal sugar because there are various health hazards related to normal sugar. Diabetes, hyperglycemia, obesity, hypertension, and dental injuries are the most common problems related to normal sugar. The increasing demand for low calorie and sugar-free products is boosting the demand for low-calorie sweeteners like maltitol.

The polyols which are used as an alternative to maltitol have similar properties to maltitol and all are low calorie sweeteners that can be easily replaced by maltitol. Thus, it will impact the growth of the maltitol. Hence, it is expected to challenge the market growth.  

Recent Developments

• In March 2023, ADM has again been recognized as one of the 2023 World’s Most Ethical Companies by Ethisphere, a global leader in advancing the standards of ethical business practices. This marks the fourth consecutive year ADM has received this recognition, which honors companies who understand the importance of leading, prioritize ethical business performance, and have demonstrated an overall commitment to integrity.
• In July 2022, Grain Processing Corporation (GPC), a member of the KENT Corporation family of companies, announced it has completed its purchase of Natural Products, Inc. (NPI) business.

U.S. Maltitol in Chocolate Market Scope

U.S. maltitol in chocolate market is segmented into three notable segments based on form, applications, and distribution channel. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.      

Form

• Powder
• Syrup
• Crystal

Based on form, the market is segmented into powder, syrup, and crystal.

 Application

• Chocolate Products
• Chocolate Inclusions

Based on application, the market is segmented into chocolate products and chocolate inclusions.  

Distribution Channel

• Direct
• Indirect

Based on the distribution channel, the market is segmented into direct and indirect.

U.S. Maltitol in Chocolate Market Analysis/Insights  

The U.S. maltitol in chocolate market is categorized into three notable segments based on form, applications, and distribution channel.

The country covered in this market report is the U.S.

Competitive Landscape and U.S. Maltitol in Chocolate Market Share Analysis  

U.S. maltitol in chocolate market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in R&D, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product approvals, product width and breath, application dominance, and product type lifeline curve. The above data points provided are only related to the company’s focus on the U.S. maltitol in the chocolate market.    

Some of the major players operating in the U.S. maltitol in the chocolate market are Grain Processing Corporation, Roquette Frères, Ingredion Incorporated., Cargill, Incorporated, ADM, Wilmar International Ltd., Merck KgaA, and Nutra Food Ingredients among others.