In March 2024, according to an article “What’s in a Drink? The Non-Alcoholic Beverage Trend Continues” from Numerator publications, reported that the demand for non-alcoholic drinks and mocktails has remained strong throughout 2023 and should continue into 2024. Over the past two years, non-alcoholic beverages have been the third-fastest-growing category in the US. Additionally, Numerator expects the category to continue growing by another USD 500 million in 2024.
