U.S. Yogurt Market – Industry Trends and Forecast to 2030

U.S. Yogurt Market, By Yogurt Type (Regular Yogurt, Skyr/ Icelandic-Style Yogurt, Concentrated Yogurt, Probiotic Yogurt, Set Yogurt, Bio Live Yogurt, Stirred Yogurt, and Others), Product Type (Drinkable Yogurt, Spoonable Yogurt, Frozen Yogurt, and Others), Fat Content (Full Fat, Low Fat, and Fat Free), Flavor (Plain and Flavored), Source (Animal-Based, Plant-Based and Artificial), Formulation (Sweetened and Unsweetened), Brand (Yoplait, Chobani, Stonyfield Greek, Corner, Activia, Yeo, Oikos, Arla Skyr, Icelandic Provisions Skyr, Isey Skyr and Others), Inclusion Category (Plain and With Inclusions and Toppings), Fortification (Regular and Fortified), Claim (Gluten Free, Lactose Free, Artificial Preservatives Free, Dairy Free, Soy Free, Non-GMO, Sugar Free, Calorie Free, With All Of The Above Claim, Regular With No Claims and Others), Organic Category (Conventional and Organic), Brand (Branded and Private Label), Packaging (Bag-In-Box, Pouches, Jars, Cups, Bottles, Tetra Packs and Others), Packaging Size (Less Than 100 Grams, 100-200 Grams, 201-300 Grams, and More Than 300 Grams), Distribution Channel (Store-Based Retailing and Non-Store Retailing) – Industry Trends and Forecast to 2030.

U.S. Yogurt Market Analysis and Size

Yogurt contains live probiotic cultures of bacteria such as Streptococcus thermophilus and Lactobacillus delbrueckii subsp. Bulgaricus. These are good bacteria that can help build a healthy gut, lower blood pressure, and improve the immune system. Some yogurts can also be a good source of bone-building calcium. Vegan yogurt is made of non-dairy plant sources such as almonds, soy, coconuts, peas, or cashews instead of cow’s milk. It is made by fermenting almond milk, soymilk, or oat milk and blending it with the right amount of cane sugar, fruit, and a handful of other ingredients. It is rich in fiber, calcium, and protein. It contains probiotics which are great for digestive health, which is critical for the market's growth.

Data Bridge Market Research analyses that the U.S. yogurt market which was USD 7,855.63 million in 2022, is expected to reach USD 11,331.14 million by 2030, and is expected to undergo a CAGR of 4.5% during the forecast period 2023-2030. This indicates that the market value. “Low Calories” dominates the calorie content segment of the U.S. yogurt market owing to the growing demand for low calorie diets. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

U.S. Yogurt Market Scope and Segmentation

Market Definition

Yogurt is made by the bacterial fermentation of milk. The most important part of the yogurt is that it contains probiotics that boost immune systems and help with digestion, and contain vitamins B1, B2, B12, A, and D. The yogurt contains live probiotic cultures of bacteria such as Streptococcus thermophilus and Lactobacillus delbrueckii subsp. Bulgaricus. These are good bacteria that can help build a healthy gut, lower blood pressure, and improve the immune system.

U.S. Yogurt Market Dynamics

Drivers

• Changing Lifestyles of People to Opt for Healthier Products

 The changing lifestyle of people is demanding more nutritious food products in the diet. Also, the changing eating habits of people are contributing to several health issues such as obesity and diabetes in the people. Due to this, the demand for healthier dairy products such as yogurt is increasing which is boosting the market growth.

• Health Benefits of Yogurt

 Yogurt is nutrient-dense, provides better diet quality, and is considered a healthy behavior. This can be consumed by people dealing with obesity and who are health conscious which increased the consumption of yogurt and boost its market.

Opportunities

• Introduction of the Self-Serve Model

 Self-serve models give consumers complete autonomy over the flavors, toppings, and quantity of frozen yogurts thereby allowing consumers to choose and control their intake based on their dietary requirements. With self-serve frozen yogurt shops offering a plethora of toppings along with a healthier alternative to ice cream. The number of self-serve stores has increased drastically as compared to the full-service stores.

• Increasing Adoption of Promotional Activities and Online Platforms

Companies are offering exciting rewards to the consumers which are attracting new customers towards them. For instance, Yogurt land has launched Real Rewards based on “the more treats you enjoy, the more points you earn”, that is, 2 points on every dollar spent. On every purchase, the consumer earns points and after every 100 points, the consumer receives a USD 5 reward automatically. This is how companies are trying to attract new customers through promotional activities

Restraints/Challenges

• Health Concerns Over Lactose Intolerance and Milk Allergies 

The rising lactose tolerance may impede the growth of the Europe yogurt market. In addition, a certain population is suffering from milk allergies which are majorly caused by two milk proteins namely, casein and whey. Milk allergies are caused when the immune system of an individual identifies certain milk proteins as harmful and stimulates the production of antibodies.

• High Prices of Frozen Yogurt

The health benefits associated with the consumption of frozen yogurt are boosting the demand for frozen yogurt which is projected to increase the prices of frozen yogurt. The frozen yogurt production process is difficult and this is the main reason behind the high costs of frozen yogurt which may restrain the growth of the market.

This U.S. yogurt market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the U.S. yogurt market Contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In November 2021, Arla Foods amba announced its new five-year strategy to create sustainable dairy production and to grow its business responsibly. It aims to increase its investments by more than 40% to 4+ billion EUR focused on sustainability, digitalization, new production technologies, and product development while also increasing its dividend to EUR 1+ Billion to support its farmer-owners on their sustainability journey. This will help the company to enhance its business and capabilities
• In October 2021, Chobani, LLC. announced a limited-edition Complete Shake featuring Peloton instructor and fitness star Cody Rigsby. The Chobani Complete Shake Cody Rigsby Edition has 25 grams of high-quality protein with all the essential amino acids needed for building muscle—making it a functional and delicious pre-and post-workout snack for everyday athletes and fitness professionals. This will help the company to increase its brand value.

U.S. Yogurt Market Scope

The U.S. yogurt Market is segmented on the basis of yogurt type, product type, fat content, flavor, source type, formulation, brand, inclusion category, fortification, claims, organic category, brand, packaging, packaging size, and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Yogurt Type

• Regular Yogurt
• Skyr/ Icelandic-Style Yogurt
• Concentrated Yogurt
• Probiotic Yogurt
• Set Yogurt
• Bio Live Yogurt
• Stirred Yogurt
• Others

 Product Type

• Drinkable Yogurt
• Spoonable Yogurt
• Frozen Yogurt
• Others

 Fat Content

• Full Fat
• Low Fat
• Fat Free

Flavor

• Plain
• Flavored

Source

• Animal-Based
• Plant-Based
• Artificial

Formulation

• Sweetened
• Unsweetened

Brand

• Yoplait
• Chobani
• Stonyfield Greek
• Corner
• Activia
• Yeo
• Oikos
• Arla Skyr
• Icelandic Provisions Skyr
• Isey Skyr
• Others

 Distribution Channel

• Store-Based Retailing
• Non-Store Retailing

Inclusion Category

• Plain
• With Inclusions & Toppings

Fortification

• Regular
• Fortified

Claim

• Gluten Free
• Lactose Free
• Artificial Preservatives Free
• Dairy Free
• Soy Free
• Non-GMO
• Sugar Free
• Calorie Free
• With all of the Above Claim
• Regular with No Claims

Organic Category

• Conventional
• Organic

Brand

• Branded
• Private Label

Packaging

• Bag-in-Box
• Pouches
• Jars
• Cups
• Bottles
• Tetra packs
• Others

Packaging Size

• Less than 100 Grams
• 100-200 Grams
• 201-300 Grams
• More than 300 Grams

U.S. Yogurt Market Regional Analysis/Insights

The U.S. yogurt Market is analysed and market size insights and trends are provided by country, yogurt type, product type, fat content, flavor, source type, formulation, brand, inclusion category, fortification, claims, organic category, brand, packaging, packaging size, and distribution channel as referenced above.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as downstream and upstream value chain analysis, technical trends and porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of U.S. brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and U.S. Yogurt Market Share Analysis

The U.S. yogurt Market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to U.S. yogurt market.

Some of the major players operating in the U.S. yogurt market are:

• Arla Foods amba (Denmark)
• ICELANDIC PROVISIONS (New York)
• ÍSEY SKYR (Iceland)
• Liberté (Canada)
• Yoplait USA, Inc. (U.S)
• Chobani, LLC. (New York)
• Stonyfield Farm, Inc. (U.S.)
• Forager Project (California)
• Kite Hill (California)
• MENCHIE'S GLOBAL HEADQUARTERS (California)
• H-E-B, LP (U.S.)
• LOVE OAK LLC (U.S.)
• Cups Frozen Yogurt (New Jersey)
• COYO Pty Ltd. (Australia)
• CLOVER STORNETTA FARMS, INC. (California)
• Tillamook (U.S.)
• Seven Stars Farm (PA)
• Newlat Food S.p.A (Reggio Emilia)
• Schreiber Foods (Wisconsin)
• Inter-American Products U.S.)
• DANONE (Spain)