スポーツアナリティクスは、スポーツの様々な側面にデータ分析とテクノロジーを適用しますが、その主要な分野はプロチームスポーツです。これらのスポーツにおいて、アナリティクスは選手のパフォーマンス評価、試合中の戦術的判断、生体認証モニタリングによる怪我の予防に役立ちます。また、データに基づいたコンテンツを提供することで、ファンエンゲージメントの向上にも役立ちます。さらに、アナリティクスは有望な選手を発掘することで、採用やドラフトにおいても重要な役割を果たします。プロチームスポーツの複雑さと競争の激しさは、スポーツアナリティクスの導入に最適な環境であり、チームに戦略的優位性をもたらします。
完全なレポートはhttps://www.databridgemarketresearch.com/reports/global-sports-analytics-marketからご覧いただけます。
データブリッジ・マーケット・リサーチの分析によると、世界のスポーツ分析市場は2021年に7億7,389万米ドルと評価され、2029年には142億2,889万米ドルに達し、2022年から2029年の予測期間中に43.9%の年平均成長率（CAGR）を記録すると予想されています。スポーツ分析市場は、豊富なデータソース、ファンエンゲージメント戦略、怪我の予防、パフォーマンスの最適化、採用および試合戦略における競争優位性、収益創出の機会、技術の進歩、そしてスポーツリーグにおける規制遵守によって牽引されています。
研究の主な結果
規制遵守が市場の成長率を押し上げると予想される
リーグ規則の遵守とフェアプレーは、スポーツ界における透明性と倫理的な行動の風土を育みます。これらの原則を守るため、チームは分析を偏りのない意思決定のためのツールとして活用しています。データに基づく洞察を活用することで、チームは戦略と選手選考が定められたルールに準拠していることを保証し、ファン、スポンサー、規制機関などの関係者間の信頼を育みながら、スポーツの健全性を維持することができます。
レポートの範囲と市場セグメンテーション
レポートメトリック
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詳細
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予測期間
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2022年から2029年
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基準年
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2021
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歴史的な年
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2020年（2014～2019年にカスタマイズ可能）
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定量単位
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売上高（百万米ドル）、販売数量（個数）、価格（米ドル）
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対象セグメント
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コンポーネント（ソフトウェア/プラットフォーム、サービス）、スポーツの種類（チームスポーツ、個人スポーツ）、アプリケーション（選手とチームの評価、パフォーマンス分析、健康評価、ファンエンゲージメント、放送管理、ビデオ分析など）、
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対象国
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北米では米国、カナダ、メキシコ、ヨーロッパではドイツ、フランス、英国、オランダ、スイス、ベルギー、ロシア、イタリア、スペイン、トルコ、ヨーロッパではその他のヨーロッパ、中国、日本、インド、韓国、シンガポール、マレーシア、オーストラリア、タイ、インドネシア、フィリピン、アジア太平洋地域 (APAC) ではその他のアジア太平洋地域、中東およびアフリカ (MEA) の一部としてサウジアラビア、UAE、南アフリカ、エジプト、イスラエル、中東およびアフリカ (MEA) の一部としてその他の中東およびアフリカ (MEA)、南米の一部としてブラジル、アルゼンチン、南米のその他の地域。
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Market Players Covered
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IBM Corporation (U.S.), Sportradar AG (Switzerland), Synergy Sports (U.S.), DataArt (U.S.), SAP SE (Germany), TABLEAU SOFTWARE, LLC (U.S.), Oracle (U.S.), SAS Institute Inc. (U.S.), HCL Technologies Limited (India), GlobalStep, LLC (U.S.), TruMedia Networks, Inc. (U.S.), ICEBERG Sports Analytics (Canada), Opta (U.K.)Stats Perform (U.S.), Experfy, Inc. (U.S.), Catapult Group International Ltd (Australia), Orreco (Ireland), Zebra Technologies Corp. (U.S.), Exasol (Germany), Qualitas Global (India)
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Data Points Covered in the Report
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In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
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Segment Analysis:
The global sports analytics market is segmented on the basis of the component, sports type, application, deployment, organization mode, and analysis type.
- On the basis of component, the global sports analytics market has been segmented into software, and services. In 2022, the software segment captured the largest market share with a CAGR of 42.7% during the forecast period of 2022-2029, primarily driven by the increasing adoption of sports analytics software and platforms.
In 2022, the software segment of the component segment is anticipated to dominate the global sports analytics market
In 2022, the software segment captured the largest market share with a CAGR of 42.7% during the forecast period of 2022-2029, primarily driven by the increasing adoption of sports analytics software and platforms. This trend is largely attributed to the growing favoritism for cloud-based software solutions within the sports analytics industry.
- On the basis of sports type, the global sports analytics market is segmented into team sports and individual sports. In 2022, the team sports segment has emerged as the dominant force in the sports analytics market with a CAGR of 44.6% during the forecast period of 2022-2029. This is mainly because leagues constitute the primary user base for sports analytics solutions
In 2022, the team sports segment of sports type segment is anticipated to dominate the global sports analytics market
In 2022, the team sports segment has emerged as the dominant force in the sports analytics market with a CAGR of 44.6% during the forecast period of 2022-2029. This is mainly because leagues constitute the primary user base for sports analytics solutions. Notably, football, baseball, and basketball leagues exhibit the highest adoption rates of these solutions, particularly for player selection purposes.
- On the basis of application, the global sports analytics market is segmented into player and team valuation, performance analytics, health assessment, fan engagement, broadcast management, video analysis and others. In 2022, the player and team valuation segment takes the lead with a CAGR of 46.8% during the forecast period of 2022-2029, driven by technological advancements, such as big data utilization. These technologies enable the delivery of scientific sports data in easily comprehensible formats, providing coaches, individuals, schools, teams, and sports organizations with the opportunity to make informed decisions and enhance overall performance.
- On the basis of deployment mode, the sports analytics market is segmented into on-premise and cloud. In 2022, the cloud segment has established dominance with a CAGR of 45.2% during the forecast period of 2022-2029, driven by the rising market demand for structured and visually accessible data. This demand is a key catalyst for the increasing preference for cloud-based deployment models.
- On the basis of organization mode, the global sports analytics market is segmented into large enterprises and SME’s. In 2022, the large enterprise segment has emerged as the dominant force in the sports analytics market with a CAGR of 42.7% during the forecast period of 2022-2029. This dominance can be attributed to the extensive adoption of analytics by large enterprises, which aims to enhance organizational performance and effectiveness. Additionally, the rise of AI and ML technologies further contributes to the market's growth momentum.
- On the basis of analysis type, the global sports analytics market is segmented into on-field and off-field. In 2022, the on-field segment reigns supreme in the sports analytics market with a CAGR of 44.4% during the forecast period of 2022-2029. This dominance stems from the increasing adoption of analytical solutions in outdoor sports such as football, baseball, basketball, hockey, and cricket, among others. The utilization of analytical tools in sports yields abundant data on player performance and fitness, thereby catalyzing market growth.
Major Players
Data Bridge Market Research recognizes the following companies as the major global sports analytics market players in global sports analytics market are IBM Corporation (U.S.), Sportradar AG (Switzerland), Synergy Sports (U.S.), DataArt (U.S.), SAP SE (Germany), TABLEAU SOFTWARE, LLC (U.S.), Oracle (U.S.), SAS Institute Inc. (U.S.), HCL Technologies Limited (India), GlobalStep, LLC (U.S.), TruMedia Networks, Inc. (U.S.).
Market Developments
- In January 2021, GlobalStep, LLC responded to rising demand for its technology services by expanding its Games Community in Montreal. This strategic move not only addressed increased demand but also elevated the company's global presence. By expanding its operations, GlobalStep bolstered its brand image, positioning itself as a reliable provider of technology services. This expansion allowed the company to better serve its clients and establish a stronger foothold in the technology services industry.
- In June 2019, HCL Technologies Limited entered a strategic partnership with Cricket Australia to enhance the digital experience for cricket stakeholders worldwide. This collaboration aimed to provide immersive digital solutions to fans, players, partners, employees, and volunteers. By leveraging Cricket Australia's digital offerings, HCL Technologies solidified its global position and enriched its business models. This partnership showcased HCL's commitment to delivering innovative digital solutions and expanding its presence in the sports technology sector.
Regional Analysis
Geographically, the countries covered in the major global sports analytics market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America..
As per Data Bridge Market Research analysis:
Europe dominates global sports analytics market during the forecast period 2022 - 2029
Europe, particularly Germany dominates the sports analytics market and is driven by its consistent investment in research and development (R&D). Companies based in Germany prioritize innovation, regularly introducing new products that align with consumer preferences. This commitment to R&D ensures that Germany remains at the forefront of sports analytics technology, offering cutting-edge solutions that cater to the evolving needs of the sports industry and enthusiasts worldwide
Asia-Pacific is expected to dominate global sports analytics market during the forecast period 2022 - 2029
アジア太平洋地域、特に中国がスポーツ分析市場を牽引すると予想されているのは、急速な拡大と近代化を背景に急成長を遂げるスポーツ産業のおかげです。中国がデジタル化を重視していることは、データ主導のスポーツ分析という世界的な潮流と一致しています。さらに、中国におけるスポーツの人気と普及の高まりも、市場における存在感を高めています。これらの要因により、中国はスポーツ分析分野における主要プレーヤーとしての地位を確立しており、近い将来に大きな成長の可能性を秘めています。
世界のスポーツ分析市場レポート の詳細については、こちらをクリックしてください – https://www.databridgemarketresearch.com/reports/global-sports-analytics-market
