Companies such as Shiseido Co., Ltd. (Japan), Johnson & Johnson Services, Inc. (India), Unilever (U.K.), Amway (U.S.), and Procter & Gamble (U.S.), are major players in anti-ageing products market.
In February 2025, Estée Lauder Companies (ELC) partnered with Serpin Pharma to create innovative skincare ingredients centered on longevity. Serpin Pharma specializes in anti-inflammatory research, focusing on a group of proteins known as Serine Protease Inhibitors, which aid the body in repairing inflamed cells. In February 2025, NIVEA MEN launched the Age Defense skincare line, targeting common signs of aging such as wrinkles, dryness, rough texture, dullness, and loss of firmness. The range incorporates key ingredients such Thiamidol and Hyaluronic Acid to ensure effective results with a simplified routine.
The countries covered in the anti-ageing products market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Brazil, Argentina, rest of South America, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, and rest of Middle East and Africa.
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