- In February 2025, Estée Lauder Companies (ELC) partnered with Serpin Pharma to create innovative skincare ingredients centered on longevity. Serpin Pharma specializes in anti-inflammatory research, focusing on a group of proteins known as Serine Protease Inhibitors, which aid the body in repairing inflamed cells. This collaboration highlights the increasing emphasis on scientifically advanced ingredients in anti-aging skincare
- In February 2025, NIVEA MEN launched the Age Defense skincare line, targeting common signs of aging such as wrinkles, dryness, rough texture, dullness, and loss of firmness. The range incorporates key ingredients such Thiamidol and Hyaluronic Acid to ensure effective results with a simplified routine. It features an advanced serum for reducing dark spots and fine lines, a hydrating serum with Pro-Retinol for lasting moisture, an eye cream addressing puffiness and dark circles, and a daily moisturizer with SPF 30 for sun protection and hydration. This launch reflects growing consumer demand for comprehensive yet straightforward anti-aging solutions
- In April 2024, NIVEA expanded its anti-aging portfolio by introducing the Q10 Dual Action serum, designed to combat sugar-induced skin aging and wrinkle formation. The serum’s formula aims to prevent protein glycation in the dermis layer, thereby protecting collagen and elastin from damage. This product launch demonstrates the industry’s focus on innovative science-based approaches to slow down skin aging
- In March 2024, L'Oréal Canada added SkinBetter Science, a medical aesthetic skincare brand, to its L’Oréal Dermatological Beauty (LDB) division. SkinBetter Science is currently distributed across Canada and available through its official website. This acquisition underscores L’Oréal’s strategy to expand its portfolio with clinically backed skincare brands
- In March 2024, Dermalogica introduced its Circular Hydration Serum, which combines hyaluronic acid and algae extracts to create a moisturizing matrix that provides rapid and long-lasting hydration. This combination forms a protective barrier that prevents moisture loss, enhancing skin hydration and health. The launch signals rising consumer interest in hydration-focused anti-aging treatments
