Product Launch (Blog)

Jul, 05 2023

Potential of Volumetric Video as a New Era in Immersive Experiences


Volumetric video technology is transforming the way of people perceive and interact with digital content. Via capturing 3D spaces, objects, and even living beings, this technique enables a natural viewing experience across mobile, web, and virtual worlds. With volumetric video, viewers have the freedom to explore from any angle, giving them unprecedented control and a heightened sense of presence. This innovation is set to revolutionize various industries, virtual reality, and augmented reality, opening up new possibilities for immersive storytelling and interactive experiences.

According to Data Bridge Market Research the Asia-Pacific Volumetric Video Market accounted for USD 1,519.02 million by 2030, at a CAGR of 28.40% during the forecast period.

“Rising adoption of volumetric video in entertainment and gaming industry”

The increasing adoption of volumetric video in the gaming and entertainment industry is poised to propel market growth. Augmented reality (AR) software development is on the rise, necessitating the capture of both two-dimensional and three-dimensional volumetric video. Consequently, the expansion of AR in entertainment applications has led to a heightened demand for volumetric video due to the added complexity involved in three-dimensional capturing compared to two-dimensional methods. This surge in demand is driven by the desire to create more immersive and realistic experiences for users in augmented reality environments.

What restraints the growth of Asia-Pacific volumetric video market?

“High manufacturing cost”

The high manufacturing costs associated with volumetric video technology act as a market restraint. Developing and producing volumetric video content requires specialized equipment, advanced cameras, dedicated studios, and complex post-processing techniques. These factors contribute to significant upfront investment and ongoing expenses, limiting the accessibility of volumetric video technology for smaller companies and hindering market growth. Cost reduction efforts and advancements in production techniques are needed to mitigate this restraint.

Segmentation: Asia-Pacific Volumetric Video Market

The volumetric video market is segmented based on the volumetric capture, application and content delivery. 

  • On the basis of volumetric capture, the volumetric video market is segmented into hardware, software, and services.
  • On the basis of application, the volumetric video market is segmented into sports, events and entertainment, signage and advertisement, medical education and training, e-commerce, video games and esports, training, education, video streaming and alternate realities, tourism, and others.
  • On the basis of content delivery, the volumetric video market is segmented into projectors, ar/vr head mounted display, smartphones, and volumetric displays.

Regional Insights: China expected to dominate the Asia-Pacific Volumetric Video Market

China's emergence as a dominant force in the market is attributed to the establishment of strong new competitors and increased research and development (R&D) expenditure in Asian countries. The presence of these competitors and their investments in R&D contribute to the growth of the market. China's leading position signifies its ability to leverage its resources, expertise, and market potential to drive advancements in the industry.

Countries like Japan and India are expected to embrace the technology due to the expansion of their sports and entertainment industries, along with technological advancements. The growing sports and entertainment sectors create opportunities for the adoption of innovative technologies, such as virtual reality (VR) and augmented reality (AR). These countries recognize the potential of these technologies to enhance user experiences and are actively integrating them into their respective industries.

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Recent Developments in Asia-Pacific Volumetric Video Market

  • In October 2021, 8i and 8th Wall unveiled their joint hologram solution, enabling the first-ever live-streamed hologram interview in WebAR. This collaboration merged the technologies of both companies to create an integrated end-to-end solution that allows for the transformation, capture, and real-time streaming of volumetric video in WebAR, revolutionizing the immersive content experience.

The Prominent Key Players Operating in the Asia-Pacific Volumetric Video Market Include:

  • 3dicon Corp. (U.S.)
  • Holografika KFT (Hungary)
  • Lightspace Technologies. (U.S.)
  • Holoxica Limited (U.K.)
  • Zebra Imaging (U.S.)
  • Voxon (Australia)
  • Burton Inc. (Japan)
  • Jiangmen Seekway Technology Ltd. (China)
  • Leia Inc (China)
  • Alioscopy (France)
  • Soscho GmbH (Germany)
  • Microsoft (U.S.)
  • Intel Corporation (U.S.)
  • Google LLC (U.S.)
  • Unity Technologies (U.S.)
  • Humense PTY LTD (Australia)

Above are the key players covered in the report, to know about more and exhaustive list of Asia-Pacific volumetric video market companies contact,

Research Methodology: Global Asia-Pacific Volumetric Video Market

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.


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