Global Augmented Reality Software Market, By Offering (Hardware, Software), Device Type (Head-mounted, Head-up), Application (Enterprise, Consumer, Commercial, Healthcare, Automotive), Function (Remote Collaboration, Workflow Optimization, Visualization, Documentation, and 3D Modelling, Navigation), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028
The augmented reality software market will reach at an estimated value of USD 1.66 billion and grow at a CAGR of 58.15% in the forecast period of 2021 to 2028. Rising demand for augmented reality in e-commerce and retail stores is an essential factor driving the augmented reality software market
Augmented reality is defined as the incorporation of digital information along with the real-time user environment in order to produce an illusion of the enhanced version of the real world. This technology uses numerous visual along with sound and other sensory stimuli. It generally uses the existing environment and overlays the new information over its top and is considered as a growing trend mainly in mobile computing and business applications.
Increasing demand for AR devices and applications in healthcare is a crucial factor accelerating the market growth, also increasing investments in augmented reality market, rising demand for augmented reality in e-commerce and retail stores, rising demand for augmented reality software in consumer electronics, rising demand for AR-based applications in medical sectors as well as automotive sector, rise in demand for remote collaboration and rising technological advancements in medical applications are the major factors among others boosting the augmented reality software market.
Moreover, rising demand for augmented reality in architecture, increasing partnerships between telecom players and AR manufacturers to reduce latency to imperceptible levels and increasing growth of travel and tourism industry will further create new opportunities for augmented reality software market in the forecast period mentioned above.
However, rising security and privacy issues associated with augmented reality and excessive usage of augmented reality can incur health issues are the major factors among others restraining the market growth, and will further challenge the augmented reality software market in the forecast period mentioned above.
This augmented reality software market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on augmented reality software market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Augmented Reality Software Market Scope and Market Size
The augmented reality software market is segmented on the basis of offering, device type, application and function. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- On the basis of offering, the augmented reality software market is segmented into hardware and software. Hardware has been further segmented into sensor, displays & projectors and cameras.
- Based on device type, the augmented reality software market is segmented into head-mounted and head-up
- Based on application, the augmented reality software market is segmented into enterprise, consumer, commercial, healthcare and automotive.
- The augmented reality software market is also segmented on the basis of function into remote collaboration, workflow optimization, visualization, documentation, and 3D modelling and navigation.
Augmented Reality Software Market Scope Country Level Analysis
The augmented reality software market is analysed and market size, volume information is provided by country, offering, device type, application and function as referenced above.
The countries covered in the augmented reality software market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
North America dominates the augmented reality software market due to increasing investments in augmented reality market and rising demand for augmented reality in e-commerce and retail stores in this region. Asia-Pacific and Europe are the expected region in terms of growth in augmented reality software market due to growing adoption of AR technology in gaming and entertainment applications and rapid adoption of AR technology drive by the continued rollout of high-speed 5G networks in this region.
The country section of the augmented reality software market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Augmented Reality Software Market Share Analysis
The augmented reality software market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to augmented reality software market.
The major players covered in augmented reality software market report are Atheer, Inc., Augmate Corporation, Hewlett-Packard Development Company. L.P., Blippar, Catchoom, DAQRI, EON Reality Inc., Immerseport, Infinity Augmented Reality Ltd, Inglobe Technologies, JBK Consulting, Kudan, Magic Leap, Inc., Marxent Labs LLC, Mortar Studios, PTC, Inc., Pristine Inc., Re’flekt GmbH, Scope AR, Ubimax GmbH, Upskill, Viewar GmbH, Wear S.R.L., Wikitude GmbH and Zugara, Inc among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
Customization Available : Global Augmented Reality Software Market
Data Bridge Market Research is a leader in consulting and advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customised to include production cost analysis, trade route analysis, price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), import export and grey area results data, literature review, consumer analysis and product base analysis. Market analysis of target competitors can be analysed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.