Product Launch (Blog)

Aug, 25 2023

Empowering Nutrition: The Rise of Functional Flour in Modern Diets

Functional flour finds diverse applications and features in modern diets. With added nutritional benefits, such as increased fiber, protein, and reduced carbohydrates, it enhances the nutritional value of various food products. Functional flour can be used in baking to improve texture, structure, and moisture retention in gluten-free products. It also acts as a thickening agent in sauces and gravies, improving their consistency. In the food industry, functional flour is gaining popularity as a healthier alternative, catering to the growing demand for nutritious and functional food options.

According to Data Bridge Market Research, the Europe Functional Flour Market accounted for USD 33,136.82 million in 2021 and is expected to reach USD 56,510.93 billion by 2029. The market is expected to grow with a CAGR of 6.9% in the forecast period of 2022 to 2029.

“Increasing adoption of functional flour as a healthier substitute in various food products boosts the market’s growth”

The functional flour market experiences growth due to the increasing adoption of functional flour as a healthier substitute in various food products. Functional flours offer added nutritional benefits, such as increased fiber content, enriched protein levels, and reduced carbohydrates compared to traditional flours. As consumers become more health-conscious and seek better dietary choices, the demand for functional flour rises. Food manufacturers also incorporate functional flour in their products to meet the growing demand for healthier options, contributing to the overall expansion of the functional flour market.

What restraints the growth of the Europe functional flour market?

“Government policies restraints the market’s growth”

Government policies can restrain the growth of the functional flour market. Regulations related to food safety, labeling, and health claims may impose compliance burdens on manufacturers, affecting their production and marketing processes. Import and export restrictions or tariffs can hinder international trade and limit market expansion. Additionally, changes in agricultural policies or subsidies may impact the availability and cost of raw materials, potentially affecting functional flour production. Uncertainty surrounding policy changes can create challenges for industry players, influencing investment decisions and market growth prospects.

Segmentation: Europe Functional Flour Market

The Europe functional flour market is segmented on the basis of category, source, grade, and application. 

  • On the basis of category, the men's grooming products market is segmented into GMO, Non-GMO.
  • On the basis of source, the men's grooming products market is segmented into cereals, legumes, potato, tapioca, chia, and others.
  • On the basis of grade, the men's grooming products market is segmented into food grade, feed grade.
  • On the basis of application, the men's grooming products market is segmented into bakery and confectionery products, convenience food, sport nutrition, infant formula, meat, poultry and sea food, animal feed, beverages, nutritional bar, nutritional supplements, and dairy products.

Regional Insights: Germany dominates the Europe Functional Flour Market

Germany dominates the European functional flour market due to changing food consumption preferences, particularly the rising demand for organic and gluten-free flour. Germany stands out as a dominant country in this market, primarily attributed to its high cereal production and increasing consumer expenditure on functional foods. The shift towards healthier food choices and the popularity of functional flours have created a favorable environment for market expansion, with Germany leading the way in embracing these trends.

France is also second in the market because of its abundant production of raw material crops and grains. The country's rich agricultural resources contribute to a steady and reliable supply of ingredients needed to produce functional flours, supporting the market's expansion and meeting consumer demands for healthier food options.

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Recent Developments

  • In October 2021, Cargill introduced SimPure rice flour, a soluble substitute for maltodextrin. With identical taste, texture, and functionality, this rice flour-based ingredient offers a one-to-one replacement for maltodextrin in various applications.
  • In July 2021, Ulrick & Short unveiled fazenda Nutrigel, a functional flour set to launch. As an addition to their functional flour line introduced in 2020, fazenda Nutrigel aims to enhance viscosity, texture, and structure in gluten-free bakery products. This ingredient serves as a moisture and softness improver, optimizing various baked goods for improved quality and performance.
  • In June 2021, Limagrain Ingredients introduced "LifyWheat" flour to tackle Europe's low dietary fiber intake. This unique white wheat flour boasts ten times more fiber than regular wheat flour and includes resistant starch, making it a beneficial option for improving dietary fiber consumption in the region

The Prominent Key Players Operating in the Europe Functional Flour Market Include:

  • Bayer AG (Germany)
  • Abbott (U.S.)
  • DSM (Netherlands)
  • DuPont. (U.S.)
  • Amway (U.S.)
  • The Nature's Bounty Co. (U.S.)
  • GlaxoSmithKline plc. (U.K.)
  • Nestlé SA (Switzerland)
  • RiceBran Technologies (U.S.)
  • Mead Johnson & Company, LLC. (U.S.)
  • Medifast, Inc. (U.S.)
  • Premier Nutrition Corporation (U.S.)
  • TOOTSI IMPEX Inc. (Canada)
  • U.S. Spice Mills, Inc. (U.S.)
  • Health Food Manufacturers' Association (U.K.)
  • NOW Foods (U.S.)
  • Glanbia PLC (Ireland)
  • Herbalife International of America, Inc. (U.S.)
  • Bionova (India)

Above are the key players covered in the report, to know about more and exhaustive list of Europe functional flour market companies contact,

Research Methodology: Europe Functional Flour Market

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Europe vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.

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