The global air fryer market represents a dynamic and evolving segment within the kitchen appliance industry. Air fryers have gained widespread popularity for their ability to provide a healthier alternative to traditional frying methods. These appliances use rapid air technology to cook food by circulating hot air, producing a crispy outer layer without excessive oil. This caters to health-conscious consumers and aligns with the growing trend of adopting nutritious cooking practices. The market encompasses a diverse range of air fryer models with varying capacities, features, and designs, catering to the preferences of a broad consumer base.
Data Bridge Market Research analyses that the Global Air Fryer Market is expected to reach the value of USD 1,765,428.77 thousand by 2031, at a CAGR of 7.3% during the forecast period of 2024 to 2031.
"Increased health consciousness among consumers drives the market growth"
The increased health consciousness among consumers has propelled the popularity of air fryers as a healthier cooking alternative. Unsuch as traditional frying methods, air fryers significantly minimize the use of oil, reducing the formation of harmful compounds associated with high-temperature cooking. With a focus on well-being, consumers are drawn to air fryers as they address concerns related to excessive calorie and unhealthy fat intake. By using hot air circulation, these appliances offer a guilt-free way to enjoy crispy and flavorful dishes, aligning with health-conscious culinary choices.
What restraints the growth of the global air fryer market?
"Lack of awareness hamper the market growth"
The market for air fryers faces hindrances due to a lack of awareness among potential consumers regarding the technology and benefits associated with these appliances. A limited understanding of air fryer functionality and advantages inhibits market penetration, slowing down the broader adoption of this cooking technology.
Segmentation: Global Air Fryer Market
The global air fryer market is segmented on the basis of type, function, litres, price range, distribution channel, and end-user.
- On the basis of type, the global air fryer market is segmented into drawer type air fryer, lid type air fryer, and others
- On the basis of function, the global air fryer market is segmented into manual and digital
- On the basis of litres, the global air fryer market is segmented into smaller model size (2-4.9 litres), larger model size (5-5.9 litres), and extra-large model size (6-12 litres)
- On the basis of price range, the global air fryer market is segmented into low (USD 30-100), mid (USD 100-200), premium (above USD 200)
- On the basis of distribution channel, the global air fryer market is segmented into specialty stores, supermarkets/hypermarkets, e-commerce, and others
- On the basis of end-user, the global air fryer market is segmented into residential, restaurants and cafes, hotels, others
Regional Insights: Asia-Pacific dominates the Global Air Fryer Market
Asia-Pacific dominates the global air fryer market, with China leading the region. Increased customer awareness of the benefits, particularly reduced oil usage, contributes to China's dominance. As consumers in the Asia-Pacific region become more informed about healthier cooking alternatives, the demand for air fryers continues to rise, solidifying the market's growth and China's prominence in driving this regional trend.
Europe dominates the global air fryer market, with the U.K. leading the region. With a focus on innovative and energy-efficient product offerings. The U.K.'s dominance stems from its commitment to introducing advanced air fryers that cater to consumer demands for efficient and sustainable cooking solutions. This emphasis on innovation positions the U.K. as a key player in shaping the trajectory of the air fryer market within the European region.
North America is expected to dominate the global air fryer market, with the U.S. taking a prominent role. The region's dominance is attributed to rising consumer health and fitness awareness. As people in North America prioritize healthier cooking methods, the demand for air fryers is expected to surge, positioning the U.S. as a key player in the global market.
Recent Developments: Global Air Fryer Market
- In October 2023, CIXI GSTAR ELECTRIC APPLIANCE CO., LTD. announced participation in the 2024 Consumer Electronics and Home Appliances Exhibition in S ã o Paulo, Brazil, aiming to establish a robust market presence, enhance brand awareness, and connect with potential customers and industry professionals
- In March 2022, Breville introduced the Joule Oven Air Fryer Pro, its inaugural smart connected product. This innovative appliance offers manual programming and integrates with the Joule oven app, providing users with diverse recipes. Additionally, it is compatible with Amazon Alexa and Google Voice Assistant, expanding customer options and accessibility
To know more about the study, visit https://www.databridgemarketresearch.com/reports/global-air-fryer-market
The Prominent Key Players Operating in the Global Air Fryer Market Include:
- Buffalo Cookware (Malaysia)
- GoWISE USA (U.S.)
- NuWave, LLC (U.S.)
- Russel Taylors (Malaysia)
- Vesync Co., Ltd (U.S.)
- Chefman (U.S.)
- PowerPacSG (Singapore)
- Instant Brands Inc. (U.S.)
- Dash (U.S.)
- CIXI GSTAR ELECTRIC APPLIANCE CO., LTD. (China)
- Breville (Australia)
- Cuisinart (U.S.)
- JS Global Lifestyle Co., Ltd. (U.S.)
- GROUPE SEB (France)
- Versuni (Netherlands)
- EuropAce (Singapore)
- Hamilton Beach Brands Holding Company (U.S.)
Above are the key players covered in the report, to know about more and exhaustive list of global air fryer market companies, contact: https://www.databridgemarketresearch.com/contact
Research Methodology: Global Air Fryer Market
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.
