The animation market encompasses a wide range of applications, from entertainment to education and advertising. Its versatile features, including visual storytelling, 2D and 3D animation, and special effects, serve as powerful tools for conveying complex ideas, engaging audiences, and enhancing brand communication. Animation is used in movies, video games, product demos, and e-learning modules, among others. Its ability to create captivating, interactive, and immersive experiences makes it a valuable asset in modern media and marketing, driving its continued growth and innovation.
According to Data Bridge Market Research, the Global Animation Market is expected to reach a value of USD 4,81,998.66 million by 2029, at a CAGR of 5.3% during the forecast period of 2022-2029.
“Increasing demand for animated content worldwide boosts the market’s growth”
The global animation market is witnessing significant growth due to the increasing demand for animated content worldwide. Broadcasters are showing heightened interest in launching animated shows, and children's daily soaps are experiencing a surge in popularity, leading to the introduction of new daily soap productions. This rising trend in animated films and daily soaps is a key driver behind the growth of the global animation market, as it meets the growing entertainment preferences of diverse audiences.
What restraints the growth of the global animation market?
“Insufficient government support restraints the market’s growth”
The global animation industry faces hindered growth due to insufficient government support. Many countries lack government funding, leading to reduced production of animated films due to the initial high investment required. Additionally, the absence of tax benefits and international treaties further limits the industry's potential for expansion and collaboration. Greater government support and incentives could significantly boost the animation sector's development and global competitiveness.
Segmentation: Global Animation Market
The global animation market is segmented on the basis of revenue stream.
- On the basis of revenue stream, the global animation market is segmented into OTT, advertising, sale of tickets, and others.
Regional Insights: North America is expected to dominate the Global Animation Market
North America is poised to be the frontrunner in the animation market, with the United States leading the way. This dominance is attributed to the transition of businesses from traditional advertising methods to digital services. The U.S. holds a significant share in this shift, as companies increasingly leverage animation for engaging digital content and advertising campaigns. This strategic move underscores North America's pivotal role in shaping the global animation landscape.
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Recent Developments
- In January 2020, AARDMAN ANIMATIONS LTD, in collaboration with Greenpeace, unveiled a compelling animated film focused on raising awareness about the critical challenges facing the world's oceans. This impactful release not only contributed to increased revenue but also strengthened the company's product portfolio, positioning it for market expansion.
The Prominent Key Players Operating in Global Animation Market Include:
- Warner Bros. Discovery, Inc (U.S.)
- Sony Pictures Digital Productions Inc. (U.S.)
- DREAMWORKS ANIMATION (U.S.)
- TOEI ANIMATION CO., LTD. (Japan)
- Disney (U.S.)
- Paramount (U.S.)
- NETFLIX (U.S.)
- AARDMAN ANIMATIONS LTD (U.K.)
- OLM, Inc. (Japan)
- Madman Entertainment Pty. Ltd. (Australia)
- Kyoto Animation Co., Ltd. (Japan)
- Pierrot Co., Ltd. (Japan)
- BluBlu Studios (Poland)
- NIPPON ANIMATION CO., LTD. (Japan)
- SUNRISE (Japan)
- Pixeldust Framestore (U.S.)
- Illumination Mac Guff (France)
- LAIKA, LLC (U.S.)
- MPC Film (U.K.)
Above are the key players covered in the report, to know about more and exhaustive list of global animation market companies contact, https://www.databridgemarketresearch.com/contact
Research Methodology: Global Animation Market
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.
