Global Antiaging Products and Services Market: Enhancing the Revenues with Growing Target Population Levels

Global Antiaging Products and Services Market

Antiaging products and services are the products and services provided by various pharmaceutical companies, cosmetics manufacturers and specialized dermatological provider to reduce the prevalence of signs of aging on the skin of their consumers. They also provide products and services that can enhance the prevalence of youthfulness for a longer duration. These products do not just have an impact on the aging mechanisms of skin; rather they also improve the overall aesthetics of skin such as elasticity, wrinkles, thinner skin among various others.

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Antiaging products and services market is growing due to rapid developments in anti-aging skin care services, increased emphasis on promotional strategies; the effects of these factors are mentioned below:

  • Rapid developments in anti-aging skin care services: With the development of various technologically advanced methods of anti-aging methods, the market for anti-aging products and services is experiencing a positive growth trend. Various innovations in technology have provided service providers of anti-aging treatments with the ability to provide their consumers with a higher quality of services in a cost-effective manner
  • Increased emphasis on promotional strategies: One of the most obvious factors that is leaving a lasting impression on the thought-process of consumers is the significant volume of promotional activities and innovative strategies presented by the different market players of these products and services. They have initiated various celebrity endorsements and constant marketing plans reminding the consumers regarding the various benefits and unique features that their products offer

Strategic expansion of product range with innovative launch activities undertaken by market players:

  • In August 2019, Beautycounter announced the availability of their latest skin-care line designed to reduce the prevalence of aging skin amongst consumers. The skin-care product range has been branded as “Countertime”. The products introduced under this range involve enhancing the ability of skin to protect itself against various outside factors such as environmental factors, it also focuses on enhancement of firmness and elasticity of skin thereby reducing the prevalence of wrinkles and aging signs
  • In September 2018, SkinCeuticals announced the launch of “Retinol 0.3”, their latest facial skin cream designed for enhancement of appearance while reducing the signs of aging as well as discoloration of skin. It also reduces the breakouts in skin and refines pores already present. The product is produced from a lower-strength batch of pure retinol and involves the company’s latest stabilization technology which can help reduce the prevalence of over-sensitivity in consumers’ skin

The market is segmented on the basis of product as UV absorbers, anti-wrinkle products, anti-stretch products, others; therapies & services is categorized into eye-lid surgery, abdominoplasty, hormone replacement therapy, breast augmentation, liposuction, gene therapy, injectable skin, botox, telomere based therapy, rejuventation & dermal fillers, sclerotherapy, anti-pigmentation therapy, hair restoration services, chemical peels.

“According to Data Bridge Market Research, global antiaging products and services market is expected to be growing with a healthy CAGR of 11.8% during the forecast period of 2018 to 2025”

Some of the major players operating in market are Chanel SA, GlaxoSmithKline Plc, Allergan Inc, Neutrogena Corporation, Procter & Gamble, Elizabeth Arden Inc, Johnson & Johnson, Orlane SA, Revlon Inc, Novartis International AG, Unilever PLC, Avon Products Inc, Woodridge Labs Inc, Beiersdorf, L'Oral SA, Merck & Company Inc, Christian Dior, Valeant Pharmaceuticals International, NeoStrata Company Inc, Bayer Schering Pharma AG, F. Hoffmann-La Roche Ltd among others.

Antiaging products and services market is being demanded on a significant scale as the women globally are focusing on retaining their youth for a longer duration. Along with that, increasing prevalence of geriatric population which is giving market players of these products and service a greater population base to target is also enhancing the opportunities available to these market players for their revenue expansion