Product Launch (Blog)

Jul, 02 2024

Global App Analytics Market is Growing at a Significant Rate in the Forecast Period 2019-2026

According to Data Bridge Market Research new Market report, global app analytics market accounted to USD 1.13 billion in 2018 growing at a CAGR of 22.61 % during the forecast period of 2019 to 2026.

Global App Analytics Market

Global App Analytics Market

App analytics helps in connecting the developer tool to the user for getting the information that how the user is interacting with the application. The information is regarding the application engagement, usability of the app, place of finding the application & many more. It helps in analyzing & measuring the data which is being generated by the usage of applications or the websites

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Segmentation: Global App Analytics Market

Global app analytics market is segmented on the basis of type, component, application, vertical and geography.

By Type (Mobile app analytics, Web app analytics), Component (Software, Service), Application (Revenue analytics, App performance analytics and operations, User analytics, Ad monitoring and marketing analytics), Vertical (Banking, Financial Services, and Insurance, Retail, Media and entertainment, Logistics, travel, and transportation, Telecom and IT and others) and Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa)


Rapid increase smartphone user across the globe

There is rapid increase in number of smartphone users across the globe in last 4-5 years. Developing countries such as China, India, and many more are driving the demand for smartphones. According to the data the number of smartphone user were nearly 1 billion in 2012 which increased to nearly 4 billion in 2016. It is 400% approximate increment in 4 years which is driving the demand for application & application analytics for this huge smartphone user base.

Global App Analytics Market

Key Market Competitors: Global App Analytics Market

Few of the major competitors currently working in App Analytics market are Google,  Amazon Web Services, Inc.,  Adobe,  Countly,  Localytics,  Swrve Inc.,  Amplitude,  AppDynamics,  AppsFlyer, Heap Inc.,  WizRocket, Inc.,  ContentSquare,  Mixpanel,  MOENGAGE,  App Annie,  Apptentive and Taplytics, Inc.

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