Global App Analytics Market, By Application (Revenue Analytics, App Performance Analytics and Operations, API Latency and Response Time, Crash Analytics, Cross Platform Analysis, User Analytics, In-Behavioral Analytics, Touch Heatmaps, Ad Monitoring and Marketing Analytics, Campaign Analytics, Ad Attribution Analysis, Conversion Funnel Analysis), Type (Mobile App Analytics, Web App Analytics), Component (Software, Services), Vertical (Banking, Financial Services, and Insurance, Retail, Media and Entertainment, Logistics, Travel, Transportation, Hospitality, Telecom and IT, Others), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028
App analytics market will reach at an estimated value of USD 9.02 billion and grow at a CAGR of 22.56% in the forecast period of 2021 to 2028. Increasing use of apps for mobile advertising is an essential factor driving the app analytics market.
App analytics are the type of analytics which helps in connecting the developer tool to get the information of user that how the user is interacting with the application. The information is regarding the application engagement, usability of the app, place of finding the application & many more. It helps in analysing and measuring the data which is being generated by the usage of applications or the websites.
Rising implementation of digital transformation strategies is a crucial factor accelerating the market growth, also increasing deeper smartphone penetration, rising number of mobile and web apps, increase in the usage of smartphones and mobile application, increased penetration of smartphones and growing number of mobile and web applications across the globe, rising number of smartphones and availability of diverse applications is generating high amount of data, which in turn increases the demand of the product and rising demand to implement of digital transformation strategies such as digital advertising are the major factors among others boosting the app analytics market. Moreover, rising efforts on enhancing customer experience and rising focus on higher roi will further create new opportunities for app analytics market in the forecast period mentioned above.
However, rising number of open source alternatives and customer’s scepticism regarding data security and increasing concerns associated with data privacy and protection in mobile application are the major factors among others restraining the market growth, and will further challenge the app analytics market in the forecast period mentioned above.
This app analytics market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on app analytics market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Global App Analytics Market Scope and Market Size
App analytics market is segmented on the basis of application, type, component and vertical. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- On the basis of application, the app analytics market is segmented into revenue analytics, app performance analytics and operations, Api latency and response time, crash analytics, cross platform analysis, user analytics, in-behavioural analytics, touch heatmaps, Ad monitoring and marketing analytics, campaign analytics, ad attribution analysis and conversion funnel analysis.
- Based on type, the app analytics market is segmented into mobile app analytics and web app analytics.
- Based on component, the app analytics market is segmented into software and services.
- The app analytics market is also segmented on the basis of vertical into banking, financial services, and insurance, retail, media and entertainment, logistics, travel, transportation, hospitality, telecom and It and others.
App Analytics Market Scope Country Level Analysis
App analytics market is analysed and market size, volume information is provided by country, application, type, component and vertical as referenced above.
The countries covered in the app analytics market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
Asia-Pacific and North America dominates the app analytics market due to increasing deeper smartphone penetration, rising number of mobile and web apps, increase in the usage of smartphones and mobile application, increased penetration of smartphones and growing number of mobile and web applications in this region. Europe is the expected region in terms of growth in app analytics market due to increasing adoption of analytics by various players operating in this region.
The country section of the app analytics market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and App Analytics Market Share Analysis
App analytics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to app analytics market.
The major players covered app analytics market report are Amazon Web Services, Inc., CleverTap , Adobe, Countly, Upland Software, Inc, Swrve Inc., Amplitude, Inc., AppDynamics, AppsFlyer, Heap Inc., WizRocket, Inc., ContentSquare, Mixpanel, ASCP Gpuoncloud Private Limited., Pinnacle Seven Technologies., David Outsourcing Private Limited, Trans MR Consulting LLP, Add Pearlinfo Pvt. Ltd, Nu-Pie Management Consultancy Services Private Limited, MOENGAGE, App Annie, Apptentive, Taplytics, Inc., among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.