Baby foods are the category of edible food products that are available as an alternative for breast milk or even instant formula. They are generally soft to consume as they are produced for infants aged four months to two years old. These products are produced to provide babies and infants with the appropriate nutrition and taste so that their health is not compromised. These products are available in a number of different variants in relation to their forms, product category and overall flavoring and are generally available in a ready-to-eat form.
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Baby food market is growing due to rising consumer awareness regarding adequate nutrition, increase in the number of working women; the effects of these factors are mentioned below:
Strategic expansion of business along with strategic acquisitions undertaken by market players:
The market is segmented on the basis of product type as milk formula, dried baby food, ready to feed baby food, mother milk substitute, cereal based food, vegetable & fruit purees, frozen foods, others; distribution channel is categorized into super markets, hypermarkets, small grocery retailers, health & beauty retailers, convenience stores, online stores, others; health benefit as brain & eye development, muscular growth, bones & teeth development, blood enhancement, nervous system, vascular system, body energy, others; formulation as powder, liquid; type as organic, inorganic; ingredients as fats & oils, lactose, protein, flour, flavour enhancer, vitamins & minerals, others.
“According to Data Bridge Market Research, global baby food market is expected to be growing with a substantial CAGR of 6.71% during the forecast period of 2019 to 2026”
Some of the major players operating in market are Meiji Holdings Co., Ltd., Ella's Kitchen (Brands) Limited, FrieslandCampina, Bellamy's Organic, Kraft-Heinz Inc., DMK GROUP, Hain Celestial, DSM, Bristol-Myers Squibb Company, Hero Group, Mead Johnson & Company LLC, Perrigo Company plc, Beech-Nut, Abbott, HiPP, CSC Brand LP, DANONE, Nestlé, Dumex and Wyeth Nutrition among other.
One of the most valuable opportunities currently prevalent globally for baby food manufacturers is the growing levels of demands for baby food and infant products from the various developing regions of the world. This demand is in relation to the growing levels of infant population of these regions along with the awareness amongst these individuals regarding the benefits of baby food consumption.