Baby food, comprising mashed fruits, vegetables, and cereals, caters to the nutritional needs of infants aged four months to two years. It is a viable alternative to breast milk, supplying essential nutrients for healthy growth. As infants lack developed chewing abilities, baby food is vital in providing necessary nourishment. Over time, parents have increasingly turned to packaged baby food due to its convenience and improved nutritional content. This shift has fueled the growth of the baby food market, driven by the demand for convenient, nutritious options that meet the dietary requirements of infants.
According to Data Bridge Market Research, the Global Baby Food Market accounted for USD 33.3 billion in 2021 and is expected to reach a value of USD 50.34 billion by 2029, at a CAGR of 5.3% during the forecast period of 2022-2029.
“Benefits in brain development and memory enhancement facilitate market growth”
The driver of the baby food market is the recognition of the benefits it provides in brain development and memory enhancement. As parents become more aware of the importance of early nutrition for their infants, they seek products that support optimal brain growth and cognitive function. Baby foods enriched with essential nutrients, such as omega-3 fatty acids and vitamins, are in high demand. The desire to give children a healthy head start in life drives market growth as parents prioritize products that aid in brain development and memory enhancement.
What restraints the growth of the global baby food market?
“Short shelf life of baby food products”
Concerns about the short shelf life of baby food products act as a market restraint in the baby food industry. Baby food typically has a limited shelf life due to its perishable nature and lack of preservatives. This presents challenges regarding manufacturers' and retailers' storage, distribution, and inventory management. Additionally, consumers may have reservations about purchasing baby food with a short shelf life, as it may lead to food wastage and concerns about product safety and quality.
Segmentation: Global Baby Food Market
The baby food market is segmented on the basis of product type, type, ingredients, formulation, health benefits, and distribution channel.
- On the basis of product type, The baby food market is segmented into milk formula, dried baby food, ready-to-feed baby food, mother milk substitute, cereal based food, vegetable and fruit purees, Frozen foods, and others.
- On the basis of type, the baby food market is segmented into organic, inorganic.
- On the basis of ingredients, the baby food market is segmented into fats and oils, lactose, protein, flour, flavour enhancer, vitamins and minerals, others.
- On the basis of formulation, the baby food market is segmented into powder, liquid.
- On the basis of health benefit, the baby food market is segmented into brain and eye development, muscular growth, bones and teeth development, blood enhancement, nervous system, vascular system, body energy, and other benefits.
- On the basis of distribution channel, the baby food market is segmented into supermarkets, hypermarkets, small grocery retailers, health and beauty retailers, convenience stores, online stores, others.
Regional Insights: Asia-Pacific is expected to dominate the global baby food market
The dominance of the Asia-Pacific (APAC) region in the baby food market can be attributed to several factors. Such as the region experiences high birth rates, leading to a larger consumer base for baby food products, and the increasing female labor force participation has created a demand for convenient and nutritious baby food options. Additionally, rising disposable income allows for higher spending on premium baby food products. Moreover, increased public awareness of the importance of nutrition in early childhood and extensive research and development efforts by companies contribute to the growth of the baby food market in the APAC region.
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Recent Developments in Global Baby Food Market
- In April 2021, The Kraft Heinz Company announced its entry into the plant-based baby food market with a new line of products. The plant-based baby food line aims to offer babies a high-quality vegan diet and includes three variants: Saucy Pasta Stars with beans and carrot, Potato Bake with green beans and sweet garden peas, and Risotto with chickpeas and pumpkin.
- In November 2020, Nestlé S.A. introduced Freshful Start, a range of frozen baby food products. The Freshful Start line focuses on organic, simple-ingredient foods made with vegetables and whole grains, packaged in convenient bowls. These products offer a variety of five different vegetable combinations, providing nutritious options for babies' early feeding stages.
The Prominent Key Players Operating in the Global Baby Food Market Include:
- Nestlé (Switzerland)
- Danone S.A. (France)
- Reckitt Benckiser Group plc (U.K.)
- Abbott (U.S.)
- China Feihe Limited (China)
- HiPP (Germany)
- The Kraft Heinz Company (U.S.)
- Hero Group (Switzerland)
- Yili Industrial Group Co. Ltd. (China)
- Kewpie Corporation (Japan)
- Royal FrieslandCampina N.V. (Netherlands)
Above are the key players covered in the report, to know about more and exhaustive list of global baby food market companies contact, https://www.databridgemarketresearch.com/contact
Research Methodology: Global Baby Food Market
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.
