Global Baby Food Market

Baby foods are the category of edible food products that are available as an alternative for breast milk or even instant formula. They are generally soft to consume as they are produced for infants aged four months to two years old. These products are produced to provide babies and infants with the appropriate nutrition and taste so that their health is not compromised. These products are available in a number of different variants in relation to their forms, product category and overall flavoring and are generally available in a ready-to-eat form.

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Baby food market is growing due to rising consumer awareness regarding adequate nutrition, increase in the number of working women; the effects of these factors are mentioned below:

• Rising consumer awareness regarding adequate nutrition: One of the most important factors behind the growth of the products of baby food market is the awareness amongst the global population regarding the various nutritional benefits that the consumption of baby foods provide. These nutritional products can subsequently enhance the rate of growth and can build a strong physical and biological conditions helping them fight off any harmful pathogens or microorganisms that might have a negative impact on their growth
• Increase in the number of working women: Another important factor that is enhancing the levels of adoption associated with baby food is the greater volume of women population working in modern times. This reduces the duration that the babies consume breast milk and thereby it arises the need for having appropriate nutrition from alternate sources of food. This need is met with the help of utilizing baby food products

Strategic expansion of business along with strategic acquisitions undertaken by market players:

• In April 2019, DMK Group announced that they had acquired baby food brand Alete as well as German Babyfood which are responsible for Milasan brand of baby food. These acquisitions involved all of the assets relating to Alete and German Babyfood such as sales and distribution channel although the agreement doesn’t involve production of Alete. These acquisition are aimed at strategically enhancing the presence of DMK group in the infant and baby food products market
• In March 2019, DANONE announced the inauguration of their latest sustainable production plant situated in Netherlands. Approximately 240 million euros have been invested in the facility which is the company’s largest investment for the European region from the last decade. The facility will be utilized for the manufacturing of “Nutricia” and will be responsible for around 500 jobs upon complete operational stage. The facility will enhance the overall production rate of the infant formula while reducing the levels of resource/energy consumption

The market is segmented on the basis of product type as milk formula, dried baby food, ready to feed baby food, mother milk substitute, cereal based food, vegetable & fruit purees, frozen foods, others; distribution channel is categorized into super markets, hypermarkets, small grocery retailers, health & beauty retailers, convenience stores, online stores, others; health benefit as brain & eye development, muscular growth, bones & teeth development, blood enhancement, nervous system, vascular system, body energy, others; formulation as powder, liquid; type as organic, inorganic; ingredients as fats & oils, lactose, protein, flour, flavour enhancer, vitamins & minerals, others.

“According to Data Bridge Market Research, global baby food market is expected to be growing with a substantial CAGR of 6.71% during the forecast period of 2019 to 2026”

Some of the major players operating in market are Meiji Holdings Co., Ltd., Ella's Kitchen (Brands) Limited, FrieslandCampina, Bellamy's Organic, Kraft-Heinz Inc., DMK GROUP, Hain Celestial, DSM, Bristol-Myers Squibb Company, Hero Group, Mead Johnson & Company LLC, Perrigo Company plc, Beech-Nut, Abbott, HiPP, CSC Brand LP, DANONE, Nestlé, Dumex and Wyeth Nutrition among other.

One of the most valuable opportunities currently prevalent globally for baby food manufacturers is the growing levels of demands for baby food and infant products from the various developing regions of the world. This demand is in relation to the growing levels of infant population of these regions along with the awareness amongst these individuals regarding the benefits of baby food consumption.