Product Launch (Blog)

May, 20 2024

Exploring Dominant Players Shaping the Coconut Water and Milk Market: Top Companies Analysis

Coconut water and milk market witnessed continual advancement, leveraging health-conscious consumer trends. Innovations in processing techniques ensure extended shelf life and enhanced flavor profiles, attracting a broader consumer base. The market benefits from the inherent nutritional value of coconut products, which are rich in electrolytes, vitamins, and minerals and appealing to fitness enthusiasts and health-conscious individuals. Additionally, growing awareness of plant-based alternatives fuels market growth, offering lactose-free options to those with dietary restrictions. With increasing demand for natural, functional beverages, the coconut water and milk market thrives on its health-promoting attributes, promising sustained growth and profitability.

Global Coconut Water and Milk Market size is growing with a CAGR of 16.4% in the forecast period of 2024 to 2031 and is expected to reach USD 32,025,856.09 thousand by 2031 from USD 9,605,115.24 thousand in 2023.

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Below are the Top Five Coconut Water and Milk Companies with a Significant Market Share:




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The Vita Coco Company


The Vita Coco Company is a prominent player in the coconut water and milk market, offering a range of natural coconut water products. Renowned for its focus on hydration and natural replenishment, Vita Coco has captured a significant share of the market. With innovative flavors and sustainable sourcing practices, it appeals to health-conscious consumers seeking refreshing beverages. Vita Coco's commitment to quality and authenticity has solidified its position as a leader in the coconut water industry, catering to the growing demand for healthier alternatives to traditional beverages.

  • The Original
  • Pineapple
  • Peach & Mango
  • Vanilla


In February 2023, The Vita Coco Company announced the expansion of its coconut water portfolio by partnering with Diageo for canned cocktails and marketing its drink as a hangover cure. This will help the company widen its market scope and impact compared to other players in the market.


ZICO Rising, Inc.     


ZICO Rising, Inc. is a key competitor in the coconut water market, recognized for its emphasis on purity and sustainability. With a diverse product line featuring plain and flavored coconut water, ZICO Rising appeals to consumers seeking natural hydration solutions. The company's commitment to ethical sourcing and environmentally friendly practices resonates with eco-conscious consumers. ZICO Rising's strategic marketing initiatives and distribution channels contribute to its success in capturing market share. Its dedication to delivering high-quality coconut water products positions it as a formidable contender in the industry.

  • Zico Natural 100% Coconut Water

North America

In January 2021, marked the re-acquisition of ZICO coconut water by its founder from The Coca-Cola Company. PowerPlant Ventures, a growth equity investor co-founded and co-led by Mark Rampolla, acquired the brand. Mark Rampolla, the visionary behind ZICO since its inception in 2004, sold the brand to Coca-Cola in 2013. The transaction details were not disclosed, signifying a significant strategic move in the beverage industry landscape.



Harmless Harvest


Harmless Harvest is a leading player in the coconut water market, renowned for its organic and sustainably sourced coconut water. Utilizing innovative methods, such as high-pressure processing, Harmless Harvest preserves the natural nutrients and flavors of coconut water. The company's commitment to fair trade practices and community empowerment sets it apart in the market. With a focus on transparency and integrity, Harmless Harvest has garnered a loyal customer base seeking premium, ethically sourced beverages. Its emphasis on sustainability and social responsibility reinforces its position as a top player in the coconut water industry.

  • Organic Coconut Water
  • Watermelon organic coconut water
  • Pink apple organic coconut water
  • Mango organic coconut water
  • Organic coconut water with pulp

Middle East and Africa, Europe, Asia-Pacific, North America, South America

In March 2024 marks a milestone for Harmless Harvest Coconuts as they achieve Regenerative Organic Certified Bronze Level status. This signifies that nearly 75% of the farms they collaborate with have adopted at least two regenerative practices. Over the past five years, the company has diligently partnered with farmers to integrate these environmentally conscious methods, culminating in this significant achievement for sustainable agriculture.




Amy & Brian Naturals

Amy & Brian Naturals is a notable contender in the coconut water market, distinguished by its dedication to producing pure and natural coconut water products. With a focus on simplicity and authenticity, Amy & Brian Naturals offers a range of coconut water options without added preservatives or artificial flavors. The company's commitment to quality and transparency resonates with health-conscious consumers seeking clean-label beverages. Amy & Brian Naturals' emphasis on sustainable sourcing and environmental stewardship further enhances its appeal in the market, positioning it as a trusted choice for coconut water enthusiasts.

  • Original
  • W/ Pulp
  • W/ Lime
  • W/ Grape
  • W/ Cinnamon

North America

In July 2016, Caleb Denton, an ultra runner, joined Amy & Brian as a Brand Ambassador. With a focus on hydration for race endurance, Denton attributes his success to mental and physical preparation, including pre-race rituals with coconut water. His remarkable 95% win rate in Ultra Races aligns with his commitment to family, faith, and country, reflecting his character as a welcome addition to the brand.



PepsiCo, a global beverage giant, has a significant presence in the coconut water market through its acquisition of brands such as O.N.E. and Naked Juice. Leveraging its extensive distribution network and marketing resources, PepsiCo has expanded the reach of coconut water products to a broader consumer base. With a focus on product innovation and brand recognition, PepsiCo's coconut water offerings cater to diverse consumer preferences. While maintaining the integrity of acquired brands, PepsiCo continues to invest in research and development to capitalize on the growing demand for healthier beverage alternatives, solidifying its position in the coconut water market.

  • Coconut water

Middle East and Africa, Europe, Asia-Pacific, North America, South America

In August 2014, PepsiCo expanded its UK Naked range by introducing coconut water, directly competing with Coca-Cola's Zico and Vita Coco. Naked Coconut Water, offering 100% coconut water, aligns with consumer preferences, stated Adrian Baty, Naked’s marketing director.


In conclusion, the coconut water and milk market presents a promising landscape driven by various factors. Growing consumer awareness regarding health benefits, including hydration and nutritional value, fuels demand. Additionally, expanding vegan and dairy-free lifestyles contributes to market growth. The market's potential is further augmented by innovative product variations, such as flavored and organic options, catering to diverse consumer preferences. As the health and wellness trend continues to surge globally, the coconut water and milk market stands poised for sustained expansion, offering lucrative opportunities for industry players to capitalize on evolving consumer needs and preferences.

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