Global Customer Journey Analytics Market is Expected to Grow with the CAGR of 19.9% in the Forecast Period of 2020 to 2027

Global Customer Journey Analytics Market is forecast to grow with the significant CAGR owing to factor such as consistent customer experience requirements during the customer journey and also consistent customer experience requirements during the customer journey, booming it industry coupled with increasing cloud facilities are the factors driving the market growth, whereas factors such as difficulty faced in data synchronization is acting as major restraint for the market.

Customer journey analytics market has shown an exceptional penetration in countries such as the U.S., Germany and China. Increasing number of SMEs across APAC and Europe region is also boosting the growth of market. In developing countries, the demand for services segment is expected to increase due to wide range of customer analytics software installation across the globe.

Global Customer Journey Analytics Market Scenario

According to Data Bridge Market Research, the market for customer journey analytics market in North America region has the highest market share followed by Europe and Asia-Pacific. Market leader is Adobe which accounts an estimated market share of approximately 55-56% in the North America region. The company has gained outstanding sales through their projects on data center. The market is witnessing strong investment for the AI analytics supporting customer journey analytics in the market.

For instance,

  • In July 2020, Adobe has formed a strategic partnership with IBM and Red Hat to help in accelerating digital transformation and strengthen real-time data security for enterprises focusing on regulated industries. The main intent of the partnership is to deliver personalized experiences for the customer journey that is going to enhanced engagement, profitability, and loyalty.

Customer Journey Analytics MarketTrends Impacting the Global Customer Journey Analytics Market

Now the question is which other regions Adobe, Verint, IBM Corporation, NICE Ltd. are targeting? Data Bridge Market Research has estimated a large growth in North America customer journey analytics market and the market leaders targeting U.S., Canada and Mexico to be their next revenue pockets for 2020.

The customer journey analytics market is becoming more competitive every year with companies such as Adobe, Verint, IBM Corporation, NICE Ltd. as they are the market leaders for customer journey analytics. Data Bridge Market Research new reports highlight the major growth factors and opportunities in the customer journey analytics market.

For more analysis on the customer journey analytics market request for a briefing with our analysts:- https://www.databridgemarketresearch.com/speak-to-analyst/?dbmr=global-customer-journey-analytics-market

Global Customer Journey Analytics Market Developments

  • In August 2020, Adobe has been awarded as a leader by the Forrester WaveTM: Mobile Engagement Automation as a strategy for the mapping customer journey in the criteria of execution roadmap, product vision, privacy, global execution, partner ecosystem, and in the market presence category. The company is going to enhance its credibility and retain its customer by securing customer data protected.
  • In September 2020, Verint held an exhibition to support the organizations for navigating and thriving leveraging cloud, AI, and solutions as a part of customer and employee engagement efforts. The event conducted also gave detailed information about artificial intelligence and WFM solutions for employee and customer engagement efforts. The company is going to enhance the brand image along with revenue generation for the company.

Scope of the Global Customer Journey Analytics Market

Global customer journey analytics market is segmented on the basis of countries into the U.S., Canada, Mexico, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Belgium, Switzerland, Rest of Europe, China, India, Japan, South Korea, Australia, Singapore, Thailand, Malaysia, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, Israel, Saudi Arabia, U.A.E., South Africa, Egypt and Rest of Middle East and Africa.

  • All country based analysis of customer journey analytics market is further analyzed based on further segmentation. On the basis of component, customer journey analytics market is segmented into software and services. On the basis of interaction, customer journey analytics market is segmented into mobile, social media, web, call center, email, branch/store and others. On the basis of deployment mode, customer journey analytics market is segmented into cloud and on-premise. On the basis of organization size, global customer journey analytics market is segmented into SMEs and large enterprises. On the basis of application, customer journey analytics market is segmented into customer churn analysis, product management, brand management, customer behavioral analysis, campaign management, customer segmentation and targeting and others. On the basis of end user, customer journey analytics market is segmented into BFSI, manufacturing, government & defense, telecommunications & IT, automotive & transportation, retail & ecommerce, healthcare & life science, media & entertainment, travel & hospitality, energy & utilities and others.

To know more about the study:- https://www.databridgemarketresearch.com/reports/global-customer-journey-analytics-market

Key Pointers Covered in Customer Journey Analytics Market Industry Trends and Forecast to 2027

  • Market Size
  • Market Standards and Changes
  • COVID 19 Impact on the Market
  • Market Trials in Different Regions
  • Market Requirements in Different Regions
  • Market Shares in Different Regions
  • Recent Developments for Market Competitors
  • Recent Market Value for Different regions
  • Sales Data for Market Competitors
  • Market Key Vendors and Disruptors Study

Key Market Competitors Covered in the Report

  • IBM Corporation
  • Verint
  • NICE Ltd.
  • SAP SE
  • Adobe
  • Salesforce.com, inc.
  • Acoustic, L.P.
  • Cisco Webex (A Subsidiary of Cisco)
  • Insider
  • NetBase Quid
  • BryterCX
  • Pointillist.
  • Servion Global Solutions
  • CallMiner
  • Trustwave Holdings, Inc. (A Subsidiary of Singtel)
  • Woopra, Inc.
  • Kitewhee
  • Quadient
  • Acxiom LLC
  • WebEngage

Above are the key players covered in the customer journey analytics market report, to know about more and exhaustive list of customer journey analytics companies’, contact us https://www.databridgemarketresearch.com/reports/global-customer-journey-analytics-market

Research Methodology: Global Customer Journey Analytics Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analysed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your enquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include vendor positioning grid, market time line analysis, market overview and guide, company positioning grid, company market share analysis, standards of measurement, top to bottom analysis and vendor share analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

Primary Respondents

  • Demand Side: AI Experts, Data Analyst, and Industrial Professionals among others
  • Supply Side: Service Providers, Product Managers, Marketing Managers, C-Level Executives, Distributors, Market Intelligence, Service Consultants and Regulatory Affairs Managers among others.

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