The global vitamin gummies market thrives on its role as an accessible and convenient alternative for individuals averse to swallowing pills. Gummy vitamins offer enhanced ease of consumption compared to traditional capsules. Their popularity spans across age groups, particularly among children and adults. The market's growth is further catalyzed by the surge in chronic disease instances in developed economies such as North America and Europe, where gummy vitamins cater to growing health-conscious populations seeking practical and palatable nutritional solutions.
According to Data Bridge Market Research, the Global Vitamin Gummies Market was valued at USD 6.03 billion in 2021 and is expected to reach the value of USD 9.61 billion by 2029, at a CAGR of 6.00% during the forecast period of 2022 to 2029.
“Increasing inclination of pharmaceutical companies upsurge the market growth”
The global vitamin gummies market is driven by the increasing inclination of pharmaceutical companies towards diversifying their product portfolios. Pharmaceutical firms are recognizing the growing consumer demand for convenient and palatable nutritional supplements, which has led them to venture into the vitamin gummies segment. This proclivity aligns with evolving consumer preferences for easy-to-consume and enjoyable supplements. As pharmaceutical companies expand their offerings to include vitamin gummies, they tap into a broader customer base and contribute to the market's growth, capitalizing on the trend towards accessible and appealing nutritional solutions.
What restraints the growth of global vitamin gummies market?
“Formulation of products”
The global vitamin gummies market faces a substantial challenge in the formulation of products. While gummy vitamins offer a convenient and appealing option for consumers, achieving the right balance of taste, texture, and nutritional content presents hurdles. The intricate process of formulating gummies with vitamins while ensuring their efficacy, stability, and palatability can be complex. The intricate nature of achieving optimal formulations can impact product development timelines, potentially restraining the growth of the global vitamin gummies market.
Segmentation: Global Vitamin Gummies Market
The vitamin gummies market is segmented on the basis of source, products, consumer, packaging, and sales channel.
- On the basis of source, the vitamin gummies market is segmented into animal-based, plant-based.
- On the basis of products, the vitamin gummies market is segmented into single vitamin gummies, multivitamin gummies, and probiotic vitamin gummies.
- On the basis of consumers, the vitamin gummies market is segmented into children, adults.
- On the basis of packaging, the vitamin gummies market is segmented into bottles and jars, stand-up pouches, other packaging types.
- On the basis of sales channel, the vitamin gummies market is segmented into direct sales, modern trade, convenience stores, departmental stores, specialty stores, drug stores/pharmacies, online retailers, other sales channels.
Regional Insights: North America is Expected to Show Significant Growth During the Forecast Period
The robust year-on-year growth in North America is set to propel the global vitamin gummies market. Escalating demand for vitamin C, D, heart health, stamina, and bone health products drives gummy supplement market expansion. Especially, children-targeted items innovating in immune and gut health boost growth prospects. The region anticipates an upswing in vegan/plant-based offerings with diverse fruit flavors, further fueling market development. North America's rising significance lies in its diverse product range catering to varied health needs, driving its role in the market's expansion.
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Recent Developments in Global Vitamin Gummies Market
- In 2021, Bayer AG introduced RestoraFIBRE Daily Gummies in Canada. These gummies offer a convenient fiber source enriched with inulin, a soluble prebiotic fiber that supports beneficial gut bacteria growth. The launch aims to provide an easily accessible way for consumers to enhance their fiber intake for improved digestive health
- In 2020, GSK Consumer Healthcare unveiled Robitussin Naturals, the brand's inaugural range of drug-free cough relievers. The lineup includes Robitussin Naturals Cough Relief Syrup and Robitussin Naturals Cough Relief + Immune Health Syrup, along with gummies. These products cater to consumer preferences for natural cough remedies
- In 2019, Pfizer Inc. and GSK merged their consumer healthcare businesses to establish GSK Consumer Healthcare, a global joint venture. This merger aimed to leverage the strengths of both companies and deliver a broader portfolio of consumer healthcare solutions to meet diverse market needs
The Prominent Key Players Operating in the Global Vitamin Gummies Market Include:
- Church & Dwight Co. Inc. (U.S.)
- The Honest Company Inc. (U.S.)
- Pharmavite LLC. (U.S.)
- SmartyPants Vitamins (U.S.)
- Olly Public Benefit Corporation (U.S.)
- Bettera Wellness (U.S.)
- Hero Nutritionals LLC (U.S.)
- Ion Labs Inc. (U.S.)
- Nutra Solutions (U.S.)
- Bayer AG (Germany)
- Ferrara Candy Company (U.S.)
- Makers Nutrition LLC (U.S.)
Above are the key players covered in the report, to know about more and exhaustive list of global vitamin gummies market companies contact, https://www.databridgemarketresearch.com/contact
Research Methodology: Global Vitamin Gummies Market
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.
