Wheatgrass products have diverse applications, features, and uses. They are consumed as dietary supplements, juices, and powders. Rich in vitamins, minerals, and chlorophyll, wheatgrass offers various health benefits, including detoxification, immune system support, and improved digestion. It is also used for skincare products and natural remedies. With its potent nutritional profile, wheatgrass products are gaining popularity among health-conscious consumers seeking natural and nutrient-dense options to enhance their overall well-being and address specific health concerns.
According to Data Bridge Market Research, the Global Wheatgrass Products Market is expected to grow with a CAGR of 12.00% in the forecast period of 2022 to 2029.
“Increasing demand for clean label ingredients boosts the market’s growth”
The increasing demand for clean label ingredients has positively impacted the wheatgrass products market. Clean label ingredients refer to natural, minimally processed, and easy-to-understand components without artificial additives or chemicals. Wheatgrass is a nutrient-rich superfood known for its health benefits, including detoxification and immune system support. As consumers become more health-conscious and seek transparency in food choices, they favor wheatgrass products that align with clean label trends. This growing consumer preference for natural and wholesome options has led to a rise in demand for wheatgrass products in the market.
What restraints the growth of the global wheatgrass products market?
“High cost associated with wheatgrass products restraints the market’s growth”
The high cost associated with wheatgrass products acts as a significant restraint on the market. Wheatgrass cultivation, processing, and extraction involve labor-intensive and resource-intensive practices, which contribute to elevated production costs. Additionally, the demand for organic and premium-quality wheatgrass further adds to the expenses. As a result, the end product's price becomes comparatively higher, limiting its affordability for price-sensitive consumers. This cost barrier can deter potential buyers from purchasing wheatgrass products, hindering the market's growth potential and impacting its widespread adoption in the consumer market.
Segmentation: Global Wheatgrass Products Market
The global wheatgrass products market is segmented on the basis of product, nature, form, application, and distribution channel.
- On the basis of nature, the wheatgrass products market is segmented into natural/original, and organic.
- On the basis of form, the wheatgrass products market is segmented into liquid form, and powdered form.
- On the basis of product, the wheatgrass products market is segmented into juice, powder, and pills.
- On the basis of application, the market is segmented into food and beverages, pharmaceuticals and cosmetics/personal care.
- On the basis of distribution channel is segmented into supermarket and hypermarket, specialist retailers, online retail stores, and others.
Regional Insights: North America dominates the Global Wheatgrass Products Market
North America dominates the wheatgrass products market and will continue to flourish its trend of dominance during the forecast period as witnessed an upsurge in demand for organic food products and a growing number of health-conscious consumers. This trend is driven by the preference for natural, chemical-free options and a focus on overall well-being, leading to increased consumption of organic food products in the market.
Asia-Pacific is estimated to grow at a significant rate during the forecast period of 2022-2029 due to increase in the geriatric population and rising disposable income levels. This has led to higher demand for various products and services catering to the needs of older adults, such as healthcare, assisted living facilities, and leisure activities, resulting in significant market growth opportunities.
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The Prominent Key Players Operating in the Global Wheatgrass Products Market Include:
- Cerophyl (U.S.)
- Naturya (U.K.)
- Amazing Grass (U.S.)
- NOW Foods (U.S.)
- Myprotein (U.K.)
- Urban Health Group (U.K.)
- Patanjali Ayurved (U.K.)
- Nature Bell (U.S.)
- Abe's Organics (U.S.)
- TERRASOUL SUPERFOODS (U.S.)
- Girme's Wheatgrass (U.K.)
- Emson (U.S.)
- NAVITAS ORGANICS (U.S.)
- DynamicGreens Wheatgrass (U.K.)
- Synergy Natural (U.K.)
Above are the key players covered in the report, to know about more and exhaustive list of global wheatgrass products market companies contact, https://www.databridgemarketresearch.com/contact
Research Methodology: Global Wheatgrass Products Market
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.
