U.S. Surfactant Market is Growing at a Significant Rate in the Forecast Period 2018-2025

 U.S. Surfactant Market was valued at USD 7,488.52 million in 2017. The market is growing at a CAGR of 4.5% in the forecast period 2018 to 2025

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Segmentation: U.S. Surfactant Market 

U.S. Surfactant Market By Type (Anionic, Cationic, Non-Ionic Surfactants, Amphoteric, Silicone Surfactant, Others), Origin (Synthetic, Bio-Based), Application (Household Detergents, Personal Care, Lubricant & Fuel Additive,  Industrial & Institutional Cleaners, Food Processing, Oilfield Chemicals, Agricultural Chemicals, Textiles, Emulsion Polymerization, Paints & Coatings, Construction and Others) - Industry Trends and Forecast to 2025

Drivers: U.S. Surfactant Market 

Rising demand for personal care products and increased usage of surfactant in detergent industry are expected to drive the market. On the other hand Implementation of stringent regulations by government agencies may hinder the growth of the U.S. surfactant market.


Surfactants are both hydrophilic and hydrophobic components. Hydrophilic are water-soluble and hydrophobic are water-insoluble (oil-soluble) components. This property allows surfactants to form micelles of oils and water. Hence, break the surface tension between the immiscible liquids. The surfactants are prime components in several personal care products products and some of the surfactants used are alcohol ethoxysulfates (AES), alpha olefin sulfonates (AOS), secondary alkane sulfonate (SAS) and others. Personal care is one of the key contributors to end-users for surfactants owing to its applications in a wide variety of personal care products such as shampoos, skin creams, lotions and many more. Surfactants are used as main ingredients in personal care segment as foaming agents, dispersants, emulsifiers, solubilizing agents, cleansers conditioners and different other products.. The selection of surfactant for different personal care product is a huge task as in case of wrong chemical used It may cause irritation on skin and many also have other side sffects which also will hamper the sales of the products. Specific surfactant can be used for various products such as shampoos, baby lotions, hair gels and others. Its specificity depends whether it’s creating a rich, creamy lather or foam for washing, bathing and shaving products or softening, lubricating and moisturizing for skin products; or creating an attractive protective layer used in cosmetic products. The skin-compatible surfactants act as emulsifiers and it also stabilize the fine water or oil droplets in creams and thin lotions. The emulsions in skin care cosmetics and sun screens are easily absorbed by the skin and do not cause a shiny, greasy film or leave any grease spots on clothing. The surfactants also enable the fine dispersion of color pigments in make-up and lipstick. They disperse perfumes in toilet waters, aftershaves and hair lotions and are also used in hair dyes and hair care products as well as shaving creams and toothpastes. According to an article published recently by the “ According to an article published recently by the “International Trade Administration” the personal care and cosmetics industries comprising over 20.0% of U.S. global exports, Moreover Australia’s personal care and cosmetics markets is estimated to grow by 4.0% per annum in the year 2017.  CNBC news” the surfactant market will make revenue of approximately USD 46.20 billion in the year 2022.The personal care is projected to be highly expanding and diverse market. The personal care is projected to be highly expanding and diverse market. According to an article published in 2017  by “Bio Verlag” U.S. market for personal care products has  grown with the market value of USD 5.7 billion in the year 2016, the growth is of 9.2% as compared to the sales in the year 2015. Various new strategies made by key players are also expected to increase the growth of the market such as establishing new plants, implementing new technologies.  For instance, preparation of amino acid soaps derived from dodecenyl succinic anhydride. Introducing new products by the key players is likely to boost the growth of the market for example; BASF SE (Germany) along with Solazyme (France) introduced their first commercial microalgae based betaine surfactant in the year 2015. The product is being sold under the brand name Dehyton AO 45.  It is useful for the applications in home and personal care products. This product is an alternative to amidopropyl betaine which has its application in various products such as shampoos and liquid soaps


The strict legislation laid down in U.S. for the control usage of synthetic surfactants in various applications such as in personal care products is a major restraint for the global surfactants market. The usage of synthetic surfactants in personal care products can cause skin irritation, eye irritation, neurotoxicity, etc. for this various regulation by Food and Drug Administration (FDA) on different products have been imposed on the manufacture of the surfactant. Surfactants that meet the safer choice criteria are acceptable for use in the various products under Safer Choice products which bypass sewage treatment and require approval of the Criteria for Environmental Fate & Toxicity for Chemicals. The surfactants that are listed on the Safer Chemical Ingredients List (SCIL) such as mixtures with varying chain lengths, degrees of branching, and numbers of ethoxyl (EO) and propoxyl (PO) groups determine the aquatic toxicity and rate of biodegradation of the chemical. The majority of the surfactants used in detergents are made of petrochemicals which remain in the environment for a long period of time and causes harmful effects to the environment. This has triggered imposition of stringent regulation on the manufactures. Various regulations that are imposed by the FDA on the surfactants and related products are as follows

  • Sec. 172.858 for the control usage of Propylene glycol alginate to be used in various food products and skin care products
  • Sec. 172.710 for the controlled use of surfactants Adjuvants for pesticide use dilutions by a grower or applicant prior to application to the growing crop and should not be used in more than 5% of the weight.
  • Article 4a of the Regulation 259/2012 amending regulation 648/2004 states “Detergents listed in Annex VIa that do not comply with the limitations on the content of phosphates and of other phosphorus compounds laid down in that Annex should not be placed on the market

Therefore, as various regulations are been imposed over the production of the surfactants and its application the major player are focusing major problem in the manufacture of surfactant which has hindered the growth of the market


Bio based surfactants are bio-degradable and have usage in skin care products, detergents, personal care products and other application. Therefore, key players are investing more in the R&D and innovations of the bio based surfactant products such as:

  • DuPont (U.S.) has done a joint venture with Butamax Advanced Biofuels LLC (U.S.) and has confirmed that their bio-butanol demonstration facility in Hull, UK, Commercial production of this plant started in mid-2012. The DuPont is also looking forward to produce sugar-based biobutanol from Brazil, which will then be exported to strategic markets, in regions like US and Europe.
  • BASF SE (Germany), which is a global leader for manufacturing, trading and imports, and exports chemical products launched its first commercial surfactant which is derived from microalgae oil, it is a high performance algal to be used in home and personal care applications. The new product is a high- performance alternative to amidopropyl betaine products that require rich and gentle foam such as in shampoos, liquid soaps, hand dishwashing liquids, and other applications. These products are amphoteric surfactants and has its major useage in products like cosmetic, toiletry and home care applications having vast benefits such as good detergency, good foam properties and foam stabilization, hard water compatibility, mildness to skin and hair, ability to reduce irritation of anionic systems, viscosity building, and conditioning effect. T
  • Clariant (Switzerland), which is a world leader in specialty chemicals has launched new products for the home care market, It has launched a high purity colorant for cosmetics and the company has also launched renewable ingredients. It will pave the way for label-free hand dishwashing liquids and less use of preservatives. The company is focusing on giving its customers different products for home care, personal care and fabric cares solutions in an effective yet more environmentally-compatible way.

The surfactants are used in different applications such as in household detergents, personal care, industrial & institutional cleaners, food processing, oilfield chemicals, agricultural chemicals, textiles, emulsion polymerization, paints & coatings, construction and other applications. Key players are involved in the implementation pf the various strategies for the development of the surfactants coupled with new products launch by the company

Major Players: U.S. Surfactant Market 

Some of the major players operating in this market are Akzo Nobel N.V., BASF SE, Clariant, DowDuPont, Evonik Industries AG, Stepan Company, Huntsman International LLC, Solvay, Wilmar International Ltd., Galaxy Surfactants Limited, Oxiteno, Kao Corporation Aarti Industries Limited,  Sialco Materials LTD, KLK OLEO, Unger Fabrikker A.S, Croda International Plc,  Kao Corporation  among others.