Global Digital out of Home Advertising Market to 2032

Overview

The Global Digital out of Home Advertising Market is expected to reach a 30,364.05 USD Billion by 2032 and is projected to grow at a CAGR of 11.70% from 2025 to 2032.

Revenue, 2024 (USD Billion)
12,396.23
Forecast, 2032 (USD Billion)
30,364.05
CAGR, 2024 - 2032
11.70%
Report Coverage
Global

Global Digital out of Home Advertising Market 2018-2032 USD Billion

Global Digital out of Home Advertising Market, Key Findings (2025-2032)

Market Growth and Projections:

  • Market Size (2024): 12,396.23 USD Billion
  • Projected Market Size (2032): 30,364.05 USD Billion
  • CAGR (2025-2032): 11.70%

Key Findings of Global Digital out of Home Advertising Market

  • The Global Digital out of Home Advertising Market was valued at 30,364.05 USD Billion in 2024.
  • The Global Digital out of Home Advertising Market is likely to grow at a CAGR of 11.70% during the forecast period of 2024 to 2032.
  • In 2024, the Largest segment Digital Billboard in Product Segment accounted for the largest share of the market with a revenue of 7,400.91 USD Billion
  • The fastest growing segment Healthcare in End User Segment grew Fastest with a CAGR of 13.67% during the forecast period from 2024 to 2032.

Global Digital out of Home Advertising Market Scope

Global Digital out of Home Advertising Market Segmentation & Scope
End User
  • Education
  • Automotive
  • Government
  • Others
  • Public Sector
  • Banking, Financial Services, and Insurance (BFSI)
  • Healthcare
  • Food & Beverages
  • Retail
Application
  • Others
  • Street Furniture
  • Public Location Based
  • Transit
Product
  • Others
  • Digital Signage
  • Digital Screens
  • Digital Billboard
Location
  • Indoor
  • Outdoor

Global Digital out of Home Advertising Market Data Coverage Insights

Study Period 2024-2032
Base Year 2020
Unit Revenue in USD Billion
Market Value in 2024 12,396.23 USD Billion
Market Value in 2032 30,364.05 USD Billion
CAGR (2025-2032) 11.70%
Historic Data 2016-2023
Market Segments Covered End User,Application,Product,Location

Regional Insights:

  • Leading Market (2024-2032): Global, leading in terms of revenue 12,396.23 USD Billion in 2024
    • Key Country: U.S., leading in terms of revenue with value of 3,595.78 USD Billion in 2024.

Segments and Scope

  • Global Digital out of Home Advertising Market to 2032, By End User
    • Retail is the largest segment in Global Digital out of Home Advertising Market to 2032 with a revenue of 2,835.82 USD Billion in the year 2024.
    • Healthcare is the Fastest growing segment in Global Digital out of Home Advertising Market to 2032 with a Growth rate of 11.10 % in forecast period 2025-2032.
  • Global Digital out of Home Advertising Market to 2032, By Application
    • Transit is the largest segment in Global Digital out of Home Advertising Market to 2032 with a revenue of 6,532.66 USD Billion in the year 2024.
    • Public Location Based is the Fastest growing segment in Global Digital out of Home Advertising Market to 2032 with a Growth rate of 11.50 % in forecast period 2025-2032.
  • Global Digital out of Home Advertising Market to 2032, By Product
    • Digital Billboard is the largest segment in Global Digital out of Home Advertising Market to 2032 with a revenue of 7,400.91 USD Billion in the year 2024.
    • Digital Screens is the Fastest growing segment in Global Digital out of Home Advertising Market to 2032 with a Growth rate of 11.50 % in forecast period 2025-2032.
  • Global Digital out of Home Advertising Market to 2032, By Location
    • Outdoor is the largest segment in Global Digital out of Home Advertising Market to 2032 with a revenue of 7,208.59 USD Billion in the year 2024.
    • Indoor is the Fastest growing segment in Global Digital out of Home Advertising Market to 2032 with a Growth rate of 11.14 % in forecast period 2025-2032.

Global Digital out of Home Advertising Market Company Share Analysis

 
Company Name Company Share Analysis
Clear Channel Outdoor, LLC
Focus Media Holding Limited
JCDecaux
Lamar Advertising Company
oOh!media Limited
Global Digital out of Home Advertising Market Company Share Analysis

Global Digital out of Home Advertising Market Geographical Sales Distribution, 2018-2032 USD Billion

Global Digital out of Home Advertising Market Geographical Sales Distribution, 2018-2032 USD Billion

Global Digital out of Home Advertising Market Company Profiling

Global Digital out of Home Advertising Market Company Profiling
Frequently Asked Questions
The Global Digital out of Home Advertising Market is segmented based on Segmentation End User,Application,Product,Location.
Global Digital out of Home Advertising Market was valued at USD 12,396.23(Revenue in USD Billion) in 2020.
Global Digital out of Home Advertising Market is projected to grow at a CAGR of 11.70% during the forecast period of 2024 to 2032.
The Digital Billboard segment is expected to dominate the Global Digital out of Home Advertising Market, holding a largest market share of 7,400.91 USD Billion in 2024

Global Digital out of Home Advertising Market Scope

Global Digital out of Home Advertising Market Segmentation & Scope
End User
  • Education
  • Automotive
  • Government
  • Others
  • Public Sector
  • Banking, Financial Services, and Insurance (BFSI)
  • Healthcare
  • Food & Beverages
  • Retail
Application
  • Others
  • Street Furniture
  • Public Location Based
  • Transit
Product
  • Others
  • Digital Signage
  • Digital Screens
  • Digital Billboard
Location
  • Indoor
  • Outdoor
Frequently Asked Questions
The Global Digital out of Home Advertising Market is segmented based on Segmentation End User,Application,Product,Location.
Global Digital out of Home Advertising Market was valued at USD 12,396.23(Revenue in USD Billion) in 2020.
Global Digital out of Home Advertising Market is projected to grow at a CAGR of 11.70% during the forecast period of 2024 to 2032.
The estimated market value of the Global Digital out of Home Advertising Market for final year is USD 30,364.05 (USD Billion).

Global Digital out of Home Advertising Market Company Profiling

Global Digital out of Home Advertising Market Company Profiling
Frequently Asked Questions
The Global Digital out of Home Advertising Market is segmented based on Segmentation End User,Application,Product,Location.
Global Digital out of Home Advertising Market was valued at USD 12,396.23(Revenue in USD Billion) in 2020.
Global Digital out of Home Advertising Market is projected to grow at a CAGR of 11.70% during the forecast period of 2024 to 2032.
The estimated market value of the Global Digital out of Home Advertising Market for final year is USD 30,364.05 (USD Billion).

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