“Increased Adoption of Programmatic Advertising”
One prominent trend driving the growth of the digital out-of-home advertising market is the increased adoption of programmatic advertising. This automated approach allows for more efficient and targeted ad placements by using data and algorithms to determine the best time and place for digital ads. Major companies such as Clear Channel Outdoor and JCDecaux are already integrating programmatic capabilities into their platforms, enabling advertisers to access real-time data and optimize their campaigns on the fly. This shift towards programmatic advertising is making DOOH a more attractive and cost-effective option for brands looking to improve their advertising strategies.
Frequently Asked Questions
The market is segmented based on Global Digital Out-of-Home Advertising Market Segmentation, By Type (Digital Billboards, Digital Displays, Digital Posters, and Others), Location (Indoor and Outdoor), End User (Retail, Transportation, Corporate, Public Infrastructure, and Others), Display technology (LED Displays, LCD Displays, OLED Displays, and Projection-based Displays), Advertising Model (Time-Based Advertising, Location-Based Advertising, Audience-Based Advertising, and Event-Driven Advertising), Advertising Content (Brand Promotion, Product Advertising, Public Service Announcements (PSAs), and Event & Entertainment Promotion), Platform ( Programmatic and Non-Programmatic ) – Industry Trends and Forecast to 2032
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The Global Digital Out Of Home Advertising Market size was valued at USD 21.32 USD Billion in 2024.
The Global Digital Out Of Home Advertising Market is projected to grow at a CAGR of 9.96% during the forecast period of 2025 to 2032.
The market report covers data from the U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America..
