“Increased Adoption of Programmatic Advertising”
One prominent trend driving the growth of the digital out-of-home advertising market is the increased adoption of programmatic advertising. This automated approach allows for more efficient and targeted ad placements by using data and algorithms to determine the best time and place for digital ads. Major companies such as Clear Channel Outdoor and JCDecaux are already integrating programmatic capabilities into their platforms, enabling advertisers to access real-time data and optimize their campaigns on the fly. This shift towards programmatic advertising is making DOOH a more attractive and cost-effective option for brands looking to improve their advertising strategies.
